TOP OF THE CHARTS: 'Involution', or business stagnation, looms large in Totem Media's 11th annual report, but with slightly more optimism from marketers as media costs edge higher and brand awareness gains importance.
True
totem
84% of Asian consumers have watched or bought via livestream: Report
asia
influencer
marketing
rakuten insight global
totem
Yet influencer-led sales remain tiny. Totem and Rakuten Insight’s exclusive report shows why DTC remains a sideshow, even as 74% of brands plan to ramp up influencer spending over the next 18 months.
Survey reveals Red and Douyin are priority growth channels for Chinese brands
china
digital marketing
research
totem
TOP OF THE CHARTS: Totem’s annual research on marketing and media in China forecasts changes in social-media spending following a more cautious economic landscape.
