EXCLUSIVE: Gone are the 'cheap and cheerful' days. Chinese brands now lead on quality and are gaining cultural ground, as evident with the viral success of DJI, Pop Mart, and BYD, per an in-depth Totem 2026 report.
True
rakuten insight global
Made in China has a new meaning—and the world is lapping it up
china marketing
rakuten insight global
totem
84% of Asian consumers have watched or bought via livestream: Report
asia
influencer
marketing
rakuten insight global
totem
Yet influencer-led sales remain tiny. Totem and Rakuten Insight’s exclusive report shows why DTC remains a sideshow, even as 74% of brands plan to ramp up influencer spending over the next 18 months.