With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.
True
china summit 2025
Trump's tariffs: What will happen to Chinese outbound brands?
byd
china summit 2025
geopolitics
pop mart
tariffs
How programmatic digital out-of-home can help capture the attention of Chinese travellers
china
china summit 2025
travel
Brands can benefit from the ongoing surge in global tourism driven by travellers from China by relying more heavily on an integrated strategy anchored around programmatic digital-out-of-home says Franck Vidal, director of Southeast Asia sales and partnerships at Vistar Media
Brand Health Check: How can Uniqlo compete with affordable alternatives in China?
brand health check
china
china summit 2025
fashion
fast fashion
greater china
Uniqlo
BRAND HEALTH CHECK: Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.
How marketing helped Chinese apps and games to expand overseas
black myth wukong
china summit 2025
shein
temu
tiktok
Campaign explores the factors that have propelled Chinese apps and games—such as Black Myth: Wukong, Temu, Shein, and TikTok—to international success, and the insights marketers can leverage from their success stories.