With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.
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pop mart
Trump's tariffs: What will happen to Chinese outbound brands?
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china summit 2025
geopolitics
pop mart
tariffs
Brand Health Check: How can Pop Mart continue to stay relevant?
brand health check
china
pop mart
In a saturated domestic market, consumers are getting tired of 'blind box' strategies. So how should the toy retail company adapt to changing Gen Z preferences?