With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.
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geopolitics
Trump's tariffs: What will happen to Chinese outbound brands?
byd
china summit 2025
geopolitics
pop mart
tariffs
Russian brands eye opportunities in China—and vice versa
automotive
china
geopolitics
With numerous Western brands having left the Russian market at the onset of its war with Ukraine, more Chinese and Russian brands are sizing up opportunities in each others' markets.
The politics behind the US TikTok ban is not what you think
geopolitics
social media
tiktok
Ian Whittaker's monthly take is an analysis of the bipartisan politics behind the TikTok ban before the US presidential election and the potential impact on its competitors and relevant stakeholders.
Geopolitics will have an even bigger impact on business in 2024
geopolitics
In 2022 and 2023, companies that were unable to respond effectively to geopolitical events struggled to mitigate the resulting reputational damage, loss of revenue and, in extreme cases, security threats.
Apple's role in the splintering of the internet
apple
geopolitics
privacy
A feature designed to protect user privacy may damage Apple's government relations in the future. Examining the tech company's role in exacerbating internet censorship, and the commercial cost of ethics.
Selling Seoul: A lesson in destination marketing
geopolitics
south korea
South Korea’s capital is shaking off its geopolitical curse to win business ahead of the PyeongChang Winter Games.