SOUNDING BOARD: As the ongoing US tariffs fuel uncertainty across global trade and regional growth, Campaign asks brand and agency leaders across Asia about how they're rethinking priorities and preparing for a more volatile future.
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tariffs
100 days in, how are Trump’s tariffs reshaping marketing in Asia?
asia
donald trump
marketing
tariffs
What tariffs? Hyundai stays the course, but NY Auto Show vibes signal caution ahead
automakers
hyundai
tariffs
CMO Sean Gilpin tells Campaign US how the Korean automaker is weathering the storm and agency vet Scott Zacaroli provides insight on the industry’s way forward.
Dept assembles strategy unit to address client queries on the impact of US tariffs
andrew dimitriou
dept
tariffs
The agency has put together a 10-person team of strategists.
How Japanese car brands can race past US tariff adversity
japan
marc wesseling
tariffs
ultrasupernew
UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.
More pocketbook, less politics: How C-suites should talk about tariffs
csuite
donald trump
tariffs
us election 2025
Whether tariffs imposed by the Trump administration are on, off or somewhere in between, there are ways executives can address them without inviting political blowback.
Trump's tariffs: What will happen to Chinese outbound brands?
byd
china summit 2025
geopolitics
pop mart
tariffs
With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.