True

Uniqlo

Fast Retailing’s Uniqlo problem: can one brand carry the empire?
brand health check fast retailing Uniqlo By Marielle Descalsota

BRAND HEALTH CHECK: Fast Retailing is riding high on Uniqlo’s success but when a single label drives 90% of the profits, the cracks in GU and Theory start to matter. How long can the empire lean on one brand?

Singapore's top brands 2025
campaign 360 2025 campaign360 pureprofile shopee singapore airlines top 50 brands top50brands Uniqlo By Matthew Keegan

See why Singapore Airlines continues to soar as Singapore’s most beloved brand in 2025, beating notable favourites such as Shopee and Uniqlo to become local consumers' top brand.

Malaysia's top 50 brands 2025
apple campaign 360 2025 campaign360 pureprofile top 50 brands top50brands Uniqlo watsons By Matthew Keegan

See why Watsons topped Malaysia’s favourite brands in 2025, surpassing Uniqlo and Apple through unmatched customer loyalty and a strong nationwide presence.

Brand Health Check: How can Uniqlo compete with affordable alternatives in China?
brand health check china china summit 2025 fashion fast fashion greater china Uniqlo By Minnie Wang

BRAND HEALTH CHECK: Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.

Uniqlo's CIO on its transformation into a digital retailer
fashion fast fashion fast retailing Uniqlo By Muhammad Perkasa Al Hafiz

Takahiro Tambara from Uniqlo's parent company Fast Retailing, explains how the apparel brand is leveraging customer insights and technology to maximise its operations.

Top 10 fashion brands in Southeast Asia
milieu nike top 10 top brands south east asia top50brands Uniqlo By Matthew Keegan

Japanese casual wear giant Uniqlo has trumped other global favourites like Nike and Adidas to become Southeast Asia’s top fashion brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Singapore’s top 50 brands for consumer experience
apple campaign360 milieu singapore airlines top 50 brands top50brands Uniqlo By Matthew Keegan

Discover why Singapore Airlines reigns supreme in 2024 and which brands are vying to climb the ranks—insights from Campaign’s regional research in collaboration with Milieu Insight.

Malaysia's top 50 brands
campaign360 lazada malaysia milieu shopee top 50 brands top50brands Uniqlo By Minnie Wang

Shopee continues its dominance in the region, this time topping the Malaysia list in 2024. See which brands are challenging to move up the rankings in Campaign's research in partnership with Milieu Insight.

Asia-Pacific Power List 2022: Jalin Wu, Uniqlo
cmo power list Uniqlo By Staff Reporters

With successful strategies to penetrate lower-tier cities, Wu confidently steers the boat for the retail brand in Greater China.

Uniqlo U-turns on staying open in Russia
Uniqlo By Daniel Farey-Jones

Japanese clothing brand to suspend operations after initial resistance.

Nike, Adidas, Burberry, Uniqlo ensnared in Xinjiang cotton controversy
boycott china crisis hm nike retail Uniqlo By Surekha Ragavan

A great many brands find themselves facing consumer ire and losing their celebrity endorsers in China as a boycott that began with H&M continues to spiral.

Despite virus woes, Japanese brands face globalisation imperative
brands global japan shiseido Uniqlo By Rahul Sachitanand

Slowing sales at home and increasingly unfavourable economic growth and demographics lead companies' overseas push.

Six brands that won the 2010s
netflix Uniqlo wechat By Staff Reporters

Brand specialists give their view on which brands were most successful in Asia-Pacific over the past decade.

How UNIQLO leverages UGC in a global campaign
marketing tiktok ugc Uniqlo video By Staff Writer

UNIQLO partners TikTok in a global UGC campaign to find the next influencer.

Japan's top local brands: Legacy and innovation sustain Toyota, Sony and Panasonic
rakuten sony Uniqlo By David Blecken

The automotive giant’s ‘mobility’ proposition seems to have been well received.

Asia-Pacific consumers see Zara as a luxury brand
fast fashion hm luxury Uniqlo zara By David Blecken

The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.

Amazon remains Asia's top online retailer but competition is hot
amazon hm lazada levis online retail taobao Uniqlo zara By Faaez Samadi

Large brands maintain their dominance across all our retail subcategories, but fashion continues to be a battleground, with the likes of Penshoppe and Muji making waves.

Uniqlo advances as a sports brand with Swedish Olympic deal
sponsorship sweden Uniqlo By David Blecken

The agreement covers Tokyo 2020 and Beijing 2022.

Zozo and the new world of apparel marketing
amazon fast fashion Uniqlo By David Blecken

The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.

How Uniqlo developed its ‘digital concierge’ voice service
ai Uniqlo By David Blecken

Inside the company's ambitious, and unfinished, plan to build a proactive, AI-powered shopping assistant that's plugged into inventory systems and consumer desires.