True

Uniqlo

Fast Retailing’s Uniqlo problem: can one brand carry the empire?
brand health check fast retailing Uniqlo By Marielle Descalsota

BRAND HEALTH CHECK: Fast Retailing is riding high on Uniqlo’s success but when a single label drives 90% of the profits, the cracks in GU and Theory start to matter. How long can the empire lean on one brand?

Singapore's top brands 2025
campaign 360 2025 campaign360 pureprofile shopee singapore airlines top 50 brands top50brands Uniqlo By Matthew Keegan

See why Singapore Airlines continues to soar as Singapore’s most beloved brand in 2025, beating notable favourites such as Shopee and Uniqlo to become local consumers' top brand.

Malaysia's top 50 brands 2025
apple campaign 360 2025 campaign360 pureprofile top 50 brands top50brands Uniqlo watsons By Matthew Keegan

See why Watsons topped Malaysia’s favourite brands in 2025, surpassing Uniqlo and Apple through unmatched customer loyalty and a strong nationwide presence.

Brand Health Check: How can Uniqlo compete with affordable alternatives in China?
brand health check china china summit 2025 fashion fast fashion greater china Uniqlo By Minnie Wang

BRAND HEALTH CHECK: Given the brand's revenue decline in mainland China, we ask experts about what the retailer can do to reignite growth.

Uniqlo's CIO on its transformation into a digital retailer
fashion fast fashion fast retailing Uniqlo By Muhammad Perkasa Al Hafiz

Takahiro Tambara from Uniqlo's parent company Fast Retailing, explains how the apparel brand is leveraging customer insights and technology to maximise its operations.

Top 10 fashion brands in Southeast Asia
milieu nike top 10 top brands south east asia top50brands Uniqlo By Matthew Keegan

Japanese casual wear giant Uniqlo has trumped other global favourites like Nike and Adidas to become Southeast Asia’s top fashion brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

Singapore’s top 50 brands for consumer experience
apple campaign360 milieu singapore airlines top 50 brands top50brands Uniqlo By Matthew Keegan

Discover why Singapore Airlines reigns supreme in 2024 and which brands are vying to climb the ranks—insights from Campaign’s regional research in collaboration with Milieu Insight.

Malaysia's top 50 brands
campaign360 lazada malaysia milieu shopee top 50 brands top50brands Uniqlo By Minnie Wang

Shopee continues its dominance in the region, this time topping the Malaysia list in 2024. See which brands are challenging to move up the rankings in Campaign's research in partnership with Milieu Insight.

Asia-Pacific Power List 2022: Jalin Wu, Uniqlo
cmo power list Uniqlo By Staff Reporters

With successful strategies to penetrate lower-tier cities, Wu confidently steers the boat for the retail brand in Greater China.

Uniqlo U-turns on staying open in Russia
Uniqlo By Daniel Farey-Jones

Japanese clothing brand to suspend operations after initial resistance.

Nike, Adidas, Burberry, Uniqlo ensnared in Xinjiang cotton controversy
boycott china crisis hm nike retail Uniqlo By Surekha Ragavan

A great many brands find themselves facing consumer ire and losing their celebrity endorsers in China as a boycott that began with H&M continues to spiral.

Despite virus woes, Japanese brands face globalisation imperative
brands global japan shiseido Uniqlo By Rahul Sachitanand

Slowing sales at home and increasingly unfavourable economic growth and demographics lead companies' overseas push.

Six brands that won the 2010s
netflix Uniqlo wechat By Staff Reporters

Brand specialists give their view on which brands were most successful in Asia-Pacific over the past decade.

How UNIQLO leverages UGC in a global campaign
marketing tiktok ugc Uniqlo video By Staff Writer

UNIQLO partners TikTok in a global UGC campaign to find the next influencer.

Japan's top local brands: Legacy and innovation sustain Toyota, Sony and Panasonic
rakuten sony Uniqlo By David Blecken

The automotive giant’s ‘mobility’ proposition seems to have been well received.

Asia-Pacific consumers see Zara as a luxury brand
fast fashion hm luxury Uniqlo zara By David Blecken

The brand is apparently seen as a cut above its direct competitors, although Uniqlo has done a much better job of building designer-appeal into fast fashion.

Amazon remains Asia's top online retailer but competition is hot
amazon hm lazada levis online retail taobao Uniqlo zara By Faaez Samadi

Large brands maintain their dominance across all our retail subcategories, but fashion continues to be a battleground, with the likes of Penshoppe and Muji making waves.

Uniqlo advances as a sports brand with Swedish Olympic deal
sponsorship sweden Uniqlo By David Blecken

The agreement covers Tokyo 2020 and Beijing 2022.

Zozo and the new world of apparel marketing
amazon fast fashion Uniqlo By David Blecken

The innovative Japanese retailer is at the forefront of fundamental change in the way fast fashion brands engage with their customers.

How Uniqlo developed its ‘digital concierge’ voice service
ai Uniqlo By David Blecken

Inside the company's ambitious, and unfinished, plan to build a proactive, AI-powered shopping assistant that's plugged into inventory systems and consumer desires.

At 20, W+K Tokyo looks to accommodate creatives who don’t want ‘jobs’
nike shiseido Uniqlo wieden kennedy By David Blecken

As the agency enters its third decade in Japan, its senior management team says it is learning to work with ideas people who prefer to work freelance than sign contracts.

Nike scores big in Chinese KOL competition
nike Uniqlo wechat xiaohongshu zara By Soon Chen Kang 江欣珍

The brand gets more out of its influencer efforts on Chinese social-media platforms than most other apparel and fast-fashion companies, according to a report by Parklu.

Fast fashion brands wearing it well with consumers
china fashion fast fashion hm levis luxury Uniqlo zara By Olivia Parker

Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.

2018 Cannes contenders: 'Uniqlo 24-hour jeans'
cannes contenders cannes lions Uniqlo By Staff Reporters

The fast-fashion brand showcased its denim products as being suitable for any occasion around the clock.

DigitalWorks 2018: Takeaways, photos, and results
china digital Uniqlo By Jenny Chan 陳詠欣

This is an archive of our live updates from yesterday's DigitalWorks in Shanghai, an interactive Chinese-language training workshop for China’s rising stars in the media industry.

How Uniqlo’s positive approach to disability helps its brand
disability diversity Uniqlo By David Blecken

A visibly inclusive hiring and ambassador policy helps set the company apart from competitors, even if that is not a deliberate aim.

Uniqlo aligns with top wheelchair tennis player
fast retailing Uniqlo wimbledon By David Blecken

Gordon Reid will inform product development among other responsibilities.

Uniqlo unveils steps to becoming a "fully global marketing company"
Uniqlo By David Blecken

The Japanese clothing giant plans to work with its consumers for better product development.

Bravo for a trio of Uniqlo scenarios
Droga5 Uniqlo By Ad Nut

Clothing brand and Droga5 London offer up three wildly different global ads that are nonetheless of a piece.

How science inspired Uniqlo’s first global branding effort
Droga5 Uniqlo By Mark Darbyshire

In an interview with Campaign in New York, Lindsay Cole and Devon Hong from Droga5 share insights on the agency's evolving partnership with Japan's apparel giant.

Uniqlo names Japanese mountain climber as global ambassador
Uniqlo By David Blecken

The Fast Retailing brand will work with Marin Minamiya, a student mountaineer, for product design and CSR.

Uniqlo's first global campaign asks why we get dressed
fast fashion fast retailing Uniqlo By David Blecken

Uniqlo, the Japanese casual clothing retailer, continues in its efforts to grow internationally with the launch of its first global branding campaign.

Japan’s rebels are its future: John Jay
fast retailing japan Uniqlo wieden kennedy By John C Jay

Fast Retailing's creative leader gives a very personal view on the prospects for Japan Inc and its brands, many of which are struggling to keep pace with globalisation.

Where fashion meets culture: Fast Retailing's John Jay
fast retailing Uniqlo By David Blecken

TOKYO - As creative leader of Fast Retailing, John Jay is involved in everything from advertising to product design. But his current focus is on building Uniqlo's international stature.

In Japan, customers are God
apple sony Uniqlo By Sayako Suetsugu

In the 1960s, a Japanese comedian walked onstage and said “Okyaku-sama wa Kami-sama desu” お客様は神様です (customers are God). The comment stuck and has since been used as a signature phrase in many businesses.

Japaneseness resurgent
culture mastercard nissin rakuten Uniqlo By John Woodward

Japanese consumers want to celebrate their own culture. International brands should look even more at localizing as the country’s prosperity rebounds.

Asian Champions of Design: Uniqlo
Uniqlo By Katie Ewer

With stores that feel like walking through an extremely cheerful computer program, the clothing retailer Uniqlo has cultivated a design aesthetic that is consistent without being confining.

John C Jay joins Fast Retailing as global creative head
fast retailing Uniqlo By David Blecken

TOKYO – Fast Retailing has appointed Wieden+Kennedy veteran John C Jay to the newly created role of president of global creative.

Uniqlo taps Red Comm for digital marketing
Uniqlo By Byravee Iyer

INDONESIA - Japanese retailer Uniqlo has selected Red Comm Indonesia as its digital agency in Indonesia following a quick two-week review.

Uniqlo founder expresses brand ambition at launch of Hong Kong flagship store
hong kong Uniqlo By Benjamin Li

HONG KONG - Uniqlo founder Tadashi Yanai (柳井正), in Hong Kong for the opening today of the brand's first global flagship store, shared his affection for Hong Kong and his ambitions for the brand in Asia and beyond.

Esprit de corpse? To survive, HK-based brand must become a leader not a follower

hong kong Uniqlo zara By Benjamin Li

HONG KONG - Like the foppish young man in 1960s hit single 'Dedicated follower of fashion', Hong Kong-headquartered retailer Esprit will continue to struggle to be taken seriously if it fails to establish its own identity in the competitive fast-fashion space, branding experts warn.

Uniqlo 'Clothes for smiles' initiative asks public how to invest US$5 million in children
fast retailing global Uniqlo By Staff Reporters

GLOBAL - Japanese fashion retail brand Uniqlo has launched a global CSR programme entitled ‘Clothes for Smiles’, featuring its brand ambassador, professional tennis player Novak Djokovic.

Jack & Jones hires Orlando Bloom as first brand ambassador
china Leo Burnett Uniqlo By Benjamin Li

SHANGHAI - Orlando Bloom has become the first-ever brand ambassador in China for Danish fast-fashion brand Jack & Jones, which hopes to use the actor's star power to add an international touch to its brand and its new autumn/winter ad campaign.

Hong Kong adspend declined 0.3 per cent in July: admanGo
adspend banking samsung Uniqlo zara By Sophie Chen

HONG KONG - Adspend in Hong Kong held steady in July, despite Samsung increasing its adspend 200 per cent and P&G reducing its spend 17 per cent year-on-year (YOY), according to admanGo's latest adspend report.

AKQA Shanghai adds five new planners
Dentsu unilever Uniqlo By Benjamin Li

SHANGHAI - AKQA Shanghai has added five planners in its strategic planning department in the last two months, with Edward Wang heading up the team as planning director.

DDB Shanghai becomes creative partner for T-Mall by Taobao

nike unilever Uniqlo By Benjamin Li

SHANGHAI - DDB Shanghai has snapped up the creative business of T-Mall by Taobao after a competitive pitch in May against four undisclosed agencies.

Uniqlo chooses tennis player Novak Djokovic as a brand ambassador
Uniqlo By Staff Reporters

GLOBAL - Japanese fashion retailer Uniqlo has appointed professional tennis player Novak Djokovi as its global brand ambassador.

Uniqlo cashing in on Kei Nishikori's Australian Open success
sponsorship Uniqlo By Paul Howell

TOKYO - The event still has a few days to run but the biggest winner from this year's Australian Open tennis championship may well be Japanese fashion brand Uniqlo, whose sponsorship of Kei Nishikori is already seeing strong results.

Japan's Bilcom partners with Korea's Asiance
digital marketing japan korea Uniqlo By Benjamin Li

TOKYO - Japanese digital agency Bilcom is tapping into the Korean market through a digital marketing partnership with Korean counterpart Asiance, following its establishment of Bilcom China subsidiary earlier this year.

Uniqlo identified as top emerging brand in new study
campaign study Uniqlo By Jolene Otremba

ASIA-PACIFIC - Haymarket Intelligence has identified Japanese fashion brand Uniqlo as the Top Emerging Brand in the region, according to a new study titled, 'Top 25 emerging brands in Asia'.