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How evolving consumer identities are driving a fresh surge in spending across China
alibaba china consumer spending taobao By Staff Writer

Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.

Alibaba rebrands Ele.me to take on Meituan in instant retail
alibaba taobao By Staff Reporters

Founded in 2009, Ele.me quickly emerged as a top player in China’s food delivery market before it was acquired in 2018 by Alibaba and its fintech affiliate Ant Group for US$9.5 billion.

Why China’s delivery discount spree could backfire
alibaba jd meituan taobao By Minnie Wang

China’s food delivery giants are burning billions in a cutthroat price war. Orders are soaring, but so are concerns over collapsing margins, declining service, and vanishing brand loyalty.

China’s 618 shopping festival sees electronics surge, platforms rethink strategies
618 alibaba ecommerce jd rednote shopping taobao tmall By Minnie Wang

Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.

Alibaba’s Taobao and Tmall Group team up with RedNote
rednote taobao tmall xiaohongshu By Minnie Wang

The new collaboration aims to bridge content and commerce as merchants will be able to embed product links directly into RedNote social posts.

Double 11 records massive sales, despite a final day Alipay outage
alibaba taobao tmall By Minnie Wang

A record number of 45 brands surpass the RMB 1 billion mark in GMV. The list of high-flyers include international giants like Apple and Nike, and Chinese brands such as Haier, Midea, Xiaomi, and Wuliangye.

Trends from China’s ‘super long’ mid-year shopping festival
618 alibaba cannes douyin ecommerce jd retail shopping taobao tmall By Minnie Wang

This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.

Taobao Tmall Group in 2023 and beyond: Thriving in the new era of e-commerce
alibaba ecommerce taobao By Staff Writer

As Taobao marks its 20th anniversary, the Chinese e-commerce giant is tapping into its rich ecosystem and technology-driven background to continue delivering for both merchants and consumers.

Behind Alibaba’s Taobao Maker Festival: Engaging Gen Z consumers and setting the trend for China’s retail sector
alibaba gen z taobao By Staff Writer

Taobao’s flagship festival makes a triumphant return with exhibitions across 10 cities showcasing the shopping trends of China’s Gen Z consumers.

Alibaba holds the largest Taobao Maker Festival in eight years
alibaba genz taobao By Minnie Wang

Widely seen as a showcase of future consumption trends for Chinese youth, ten cities joined the exhibition this year as Taobao marks its 20th anniversary.

Pets, tech, fashion, eco-products and subcultures: What China's Gen Z cares about
alibaba china consumer creative Dentsu gen z taobao By Minnie Wang

This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.

Taobao launches ‘Metaverse Mall’ in time for China’s 618 shopping festival
china taobao By Bethanie Ryder

The etailer joins several global names who are establishing opportunities in virtual ecommerce.

Constancy and change: How the 11.11 global shopping festival is evolving
alibaba shopping taobao tmall By Minnie Wang

With input from China ecommerce experts, we look at the global shopping festival's new additions this year, the challenges brands face, such as consumer fatigue and loss of third-party data, and future opportunities including virtual products.

Alibaba doubles investment in sales and marketing as Q1 profit slips
alibaba lazada taobao tmall By Robert Sawatzky

Revenue growth slows and marketing investment grows as the ecommerce giant grapples with competition and a regulatory crackdown.

Alibaba touts $56 billion in sales after 30 minutes of Singles Day
alibaba taobao tmall By Matthew Miller

Thirteen brands surpassed US$150 million in sales by 12:35 am on Singles Day, according to Alibaba. Also, see Katy Perry's "appearance" and a new fleet of autonomous delivery robot vehicles.

Douyin to disallow links to external e-commerce sites from livestreams
advertising china douyin taobao By Carol Huang

ByteDance's video-sharing service is taking a step to favour its own e-commerce site rather than those of rivals.

Alibaba VP on China's post-pandemic retail rebound
alibaba taobao tmall

Tmall and Taobao's '6.18' sales surge shows recovery of China's economy and growth of ecommerce adoption due to COVID-19.

Alibaba attempts to replicate Taobao model overseas
alibaba taobao By Ruonan Zheng

The platform encourages people to share within the AliExpress app, hoping to create a shopping environment similar to Taobao.

JD.com partners with short-video site ahead of annual promotion
alibaba china jdcom taobao tiktok By Carol Huang

E-commerce platforms gear up for the June promotion period in hopes of rebooting the economy.

How Master Kong, Mars Wrigley, Shiseido and others prepared for Singles Day 2019
alibaba taobao tmall By Cindy Gu

Marketers from major companies reveal how the Double 11 sales spectacular drives their product optimisation, e-commerce and marketing investments, in some cases throughout the year.

By the numbers: A surplus of Singles' Day stats
alibaba taobao tmall By Matthew Miller

500 million. 37 billion. 760 million. Alibaba's Singles' Day sure generates a lot of numbers. We've sorted through the deluge to curate this list of the most interesting double-11 stats. If you want to sound smart come Monday, start here.

11.11: Experts decipher the major changes for 2019
alibaba taobao tmall By Cindy Gu

Live KOL broadcasts, data-driven understanding of consumers, customisation and product upgrades represent the major changes in this year's Double 11 event.

6 tactics from Taobao’s top e-commerce live streamer, Viya
china taobao By Lauren Hallanan

On October 10, Viya drove RMB 353 million (US$49.7 million) in sales in a single day. How does she do it?

Taobao Festival launches world's first rocket restaurant in Hangzhou
china mcdonalds Pizza Hut taobao By Staff Reporters

STRANGER THINGS: See how Chinese entrepreneurs are taking rocket recycling to new heights.

Lazada most popular Singapore ecommerce app
ecommerce lazada shopee shopping taobao top of the charts By Staff Reporters

TOP OF THE CHARTS: iPrice and App Annie’s latest study also shows increasing competition from Qoo10 and Shopee.

Amazon remains Asia's top online retailer but competition is hot
amazon hm lazada levis online retail taobao Uniqlo zara By Faaez Samadi

Large brands maintain their dominance across all our retail subcategories, but fashion continues to be a battleground, with the likes of Penshoppe and Muji making waves.

Could China's incoming e-commerce law be a 'sword of Damocles' for the industry?
alibaba china ecommerce jdcom taobao tmall By Faaez Samadi

Landing on 1 January, a new law may upend e-commerce in China as we know it. Here's what you need to know about how it could affect big and small brands, platforms and consumers.

Behind the scenes of Singles Day 2018: strategies of the major platforms
alibaba china ecommerce jd online taobao tmall By Helen Roxburgh

Following the discount shopping festival, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they went back to basics this year.

Alibaba Group chooses MediaCom as overseas media agency
alibaba global international taobao tmall By Jenny Chan 陳詠欣

The remit covers strategy and buying for Tmall World, Alibaba Cloud, Dingtalk, Lazada, and Taobao International.

Guess to be first global brand to digitise stores with Alibaba's FashionAI
ai alibaba fashion taobao tmall By Jenny Chan 陳詠欣

The duo show off the system's capabilities, such as personalised recommendations based on prior Taobao/Tmall purchases, in a concept store in Hong Kong.

Amazon and Lazada click with consumers
amazon ecommerce lazada rakuten shopee taobao zalora By Robert Sawatzky

Not all ecommerce brands are capitalising on the steady rise in online shopping. Top players Amazon, Lazada and Taobao saw strong gains but others like Ebay, Rakuten, Zalora and Flipkart still have work to do.

AI cheat sheet: The basics of Einstein, Albert, Watson and friends
ai artificial intelligence marketing taobao tech technology tencent By Rick Boost

What in tarnation is a Vidora? And should you care? We asked some experts to help define the capabilities of the marketing-related AIs on offer.

Alibaba going all out on ‘new retail’
alibaba ecommerce retail taobao By Soon Chen Kang 江欣珍

Not content with just ecommerce, Alibaba also wants to enable the offline retail market

What Alibaba's push into Australia means for marketers
alibaba australia brands marketing taobao tmall By Dandan Cheng

New presence down under will streamline end-to-end consumer experience

Drones take off in Taobao air freight test
alibaba china delivery ecommerce taobao By Jenny Chan 陳詠欣

BEIJING / SHANGHAI / GUANGZHOU - Alibaba Group's shopping website Taobao partnered with Chinese logistics company YTO Express in a one-off trial of drone technology to deliver ginger tea packets to 450 customers.

11.11 shopathon breaks record halfway through day
alibaba china global online shopping taobao tmall By Jenny Chan 陳詠欣

HANGZHOU - Consumers have spent more than RMB 35 billion (US$5.7 billion) over Alibaba Group’s e-commerce platforms as of 1 pm today, beating last year's total for the 11.11 shopping festival after just 13 hours.

Tempo appoints e-commerce and digital marketing agency in China
china taobao By Jenny Chan 陳詠欣

SHANGHAI - Tissue brand Tempo has appointed WE Commerce as online sales agency and sister agency WE Digital as digital agency in China.

Alimama to debut ad trading and bidding with five video sites
alibaba group ecommerce marketing taobao tmall By Jenny Chan 陳詠欣

HANGZHOU - In June, Alibaba Group will start allowing Taobao and Tmall merchants to bid in real-time for display advertising space within popular online video websites through the company’s Alimama online advertising exchange.

Mobile-only Taobao sale highlights fight for future mobile supremacy in China
alibaba china taobao By Jenny Chan 陳詠欣

MAINLAND CHINA - Taobao Marketplace's 24-hour sale, set for tomorrow, is riding on the scorching m-commerce wave as Chinese shoppers increasingly use mobile devices instead of PCs to shop—and as rivals Alibaba and Tencent vie to capture as much of that activity as possible.

CASE STUDY: How Alibaba hit record high sales for Double 11
alibaba ecommerce online shopping taobao tmall By Sophie Chen

Alibaba’s “11.11 Shopping Festival” for Tmall.com and Taobao Marketplace reached a new high for sales in its fifth year this year thanks to a concerted campaign in the online, offline and mobile spaces.

Consumers’ eyes on Double-Eleven shopping festival
china digital marketing sales shopping taobao tmall By Press Release

SHANGHAI - The annual “Double Eleven Shopping Festival” is just around the corner! The “Double Eleven Shopping Festival was originated in 2009 by Taobao and Tmall where they were the first in the industry to launch large scale sales promotion on the Singles’ Day on 11 November. As the level of concern for “Double Eleven Shopping Festival” continue to increase, almost all parties on the e-commerce platform treat this day as a carnival party for the e-commerce brands. However, how do consumers feel about this festival? Are they expecting it?

Taobao selects SMG for regional media duties
taobao By Byravee Iyer

ASIA-PACIFIC - Taobao, China's largest business-to-consumer online marketplace, has picked Starcom MediaVest Group to handle its media duties in Southeast Asia, Campaign Asia-Pacific has learned.

DATA POINTS: With online retail in China, connection equals spending
china ecommerce taobao tmall By Staff Reporters

The rise of online retailing in China has been one of the biggest stories in marketing in recent years, and a new study by the McKinsey Global Institute shows the sector is primed for significant growth despite its already considerable scale. The report also highlights the role of online retailing (described as ‘e-tailing’ by McKinsey) in driving the whole retail sector forward, and uncovers noteworthy differences between the China market and others of comparable size.

Sina forms strategic alliance with Alibaba to enable social commerce
alibaba china commerce media online taobao By Staff

SINA Corporation (NASDAQ GS: SINA) ("SINA" or the "Company"), a leading online media company serving China and the global Chinese communities, announced today that it has reached an agreement on a strategic alliance between several entities affiliated with SINA, including PRC subsidiaries of Weibo Corporation ("Weibo"), and several entities affiliated with Alibaba Group ("Alibaba"), including Taobao (China) Software Co., Ltd. and Zhejiang Tmall.com Technology Co., Ltd., to jointly explore social commerce and develop innovative marketing solutions to enable merchants on Alibaba e-commerce platforms to better connect and build relationships with Weibo users.

Groupon bridges gap between online and offline with Hong Kong concept store

hong kong taobao By Benjamin Li

HONG KONG - The two-year-old Hong Kong office of US online discount deal site Groupon opened its first Concept Store today, enabling customers to experience the Groupon lifestyle in a tangible interactive way.

From Singles' Day to 'Tianmao Day': how China successfully commercialised another holiday
alibaba online retail sales taobao tmall By Jenny Chan 陳詠欣

MAINLAND CHINA - Online retailers on Tmall and Taobao were certainly not feeling lonely on Singles' Day last Sunday, 11 November—said by some to be the loneliest day in the calendar as it is denoted by 1,1,1,1.

Taobao offers Alipay payment services in over 900 Hong Kong 7-Eleven stores
alipay hong kong online shopping taobao tencent By Benjamin Li

HONG KONG - Alibaba’s online shopping business Taobao has partnered with 7-Eleven to offer Alipay card payment in more than 900 7-Eleven stores in the city starting from yesterday.

Razorfish add senior executive to e-commerce practice for Greater China
greater china taobao By Benjamin Li

SHANGHAI - Razorfish has appointed Alexandre Misseri as senior vice-president to beef up its e-commerce practice for Greater China following its recent acquisition of e-commerce service provider Longtuo.

Taobao's B2C portal Tmall calls creative pitch for new projects in 2012
china taobao tmall By Benjamin Li

SHANGHAI - Tmall.com, Taobao flagship store on the mainland's business-to-consumer shopping platform, has called a creative agency pitch. A number of 4A agencies, including incumbent Lowe, have participated in the presentation, which took place yesterday.

Toys 'R' Us pilots e-commerce play on Tmall in time for Children's Day in China
taobao tmall By Jenny Chan 陳詠欣

CHINA - Ahead of Children's Day on 1 June—typically its single largest day of sales—Toys 'R' Us has commenced its e-commerce strategy with the launch of a Taobao flagship store on the mainland's business-to-consumer shopping platform, Tmall.com.