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How evolving consumer identities are driving a fresh surge in spending across China

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Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.

Alibaba rebrands Ele.me to take on Meituan in instant retail

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Founded in 2009, Ele.me quickly emerged as a top player in China’s food delivery market before it was acquired in 2018 by Alibaba and its fintech affiliate Ant Group for US$9.5 billion.

Why China’s delivery discount spree could backfire

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China’s food delivery giants are burning billions in a cutthroat price war. Orders are soaring, but so are concerns over collapsing margins, declining service, and vanishing brand loyalty.

China’s 618 shopping festival sees electronics surge, platforms rethink strategies

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Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.

Alibaba’s Taobao and Tmall Group team up with RedNote

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The new collaboration aims to bridge content and commerce as merchants will be able to embed product links directly into RedNote social posts.

Double 11 records massive sales, despite a final day Alipay outage

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A record number of 45 brands surpass the RMB 1 billion mark in GMV. The list of high-flyers include international giants like Apple and Nike, and Chinese brands such as Haier, Midea, Xiaomi, and Wuliangye.

Trends from China’s ‘super long’ mid-year shopping festival

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This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.

Taobao Tmall Group in 2023 and beyond: Thriving in the new era of e-commerce

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As Taobao marks its 20th anniversary, the Chinese e-commerce giant is tapping into its rich ecosystem and technology-driven background to continue delivering for both merchants and consumers.

Behind Alibaba’s Taobao Maker Festival: Engaging Gen Z consumers and setting the trend for China’s retail sector

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Taobao’s flagship festival makes a triumphant return with exhibitions across 10 cities showcasing the shopping trends of China’s Gen Z consumers.

Alibaba holds the largest Taobao Maker Festival in eight years

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Widely seen as a showcase of future consumption trends for Chinese youth, ten cities joined the exhibition this year as Taobao marks its 20th anniversary.

Pets, tech, fashion, eco-products and subcultures: What China's Gen Z cares about

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This week's Alibaba's Maker Festival reflects many of the latest Gen Z consumer trends in China. We ask Gen Z creatives for their input and advice on how brands can respond.

Taobao launches ‘Metaverse Mall’ in time for China’s 618 shopping festival

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The etailer joins several global names who are establishing opportunities in virtual ecommerce.

Constancy and change: How the 11.11 global shopping festival is evolving

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With input from China ecommerce experts, we look at the global shopping festival's new additions this year, the challenges brands face, such as consumer fatigue and loss of third-party data, and future opportunities including virtual products.

Alibaba doubles investment in sales and marketing as Q1 profit slips

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Revenue growth slows and marketing investment grows as the ecommerce giant grapples with competition and a regulatory crackdown.

Alibaba touts $56 billion in sales after 30 minutes of Singles Day

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Thirteen brands surpassed US$150 million in sales by 12:35 am on Singles Day, according to Alibaba. Also, see Katy Perry's "appearance" and a new fleet of autonomous delivery robot vehicles.

Douyin to disallow links to external e-commerce sites from livestreams

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ByteDance's video-sharing service is taking a step to favour its own e-commerce site rather than those of rivals.

Alibaba VP on China's post-pandemic retail rebound

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Tmall and Taobao's '6.18' sales surge shows recovery of China's economy and growth of ecommerce adoption due to COVID-19.

Alibaba attempts to replicate Taobao model overseas

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The platform encourages people to share within the AliExpress app, hoping to create a shopping environment similar to Taobao.

JD.com partners with short-video site ahead of annual promotion

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E-commerce platforms gear up for the June promotion period in hopes of rebooting the economy.

How Master Kong, Mars Wrigley, Shiseido and others prepared for Singles Day 2019

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Marketers from major companies reveal how the Double 11 sales spectacular drives their product optimisation, e-commerce and marketing investments, in some cases throughout the year.