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Why China’s delivery discount spree could backfire

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China’s food delivery giants are burning billions in a cutthroat price war. Orders are soaring, but so are concerns over collapsing margins, declining service, and vanishing brand loyalty.

China’s 618 shopping festival sees electronics surge, platforms rethink strategies

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Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.

Trends from China’s ‘super long’ mid-year shopping festival

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This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.

Could Douyin give Tmall, JD a run for their money?

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From flagship stores to payment services, Douyin continues to bolster its ecommerce capabilities. But will this be enough to beat out bigger tech foes?

‘Problematic’ JD Finance ad causes netizen uproar

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JD Finance's promotional film on Douyin mocks a lower-income airline passenger while targeting such consumers for its loan service.

Has China’s anti-consumerism movement hurt this year’s Singles Day sales?

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State media outlets, including Renmin Daily and Xinhua News Agency, have backed an anti-consumerism sentiment that has been growing in China.

Chinese brands lead Asian charge in BrandZ ranking

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Brands from the region account for a quarter of the names on this year's brand-value ranking, including 17 from China.

Will China’s shopping festivals save the luxury market?

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To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts.

Is your ecommerce channel strategy prepared for hypergrowth?

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With competition just a click away, relevance and creative differentiation become critical for brands, calling for a combination of media- and data-driven creative, analytics and optimisation.

Chinese e-commerce giants battle for offline advertising market

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As online e-commerce growth slows, JD.com is following in the footsteps of Alibaba and Baidu to target the offline advertising market.

Toy Story 4 has a secret Chinese character that is not Duke Caboom

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It's a Toy Story micro movie. It's a toy donation program. It's also JD's China Children's Day campaign.

Nielsen and JD.com launch price optimisation tool

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The Online Pricing Optimizer’s forecast uses data on individual order level and its accuracy can exceed 75%.

Behind the scenes of Singles Day 2018: strategies of the major platforms

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Following the discount shopping festival, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they went back to basics this year.

JD & Google: the enemy of my enemy is my friend

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Google's US$550 million investment in JD.com could signify a huge shift in what consumers have come to know about what 'search' or 'ecommerce' is, discusses Forward3D's Brosgill.

It’s not ‘Tmall vs JD’ in China: Two other apps are taking over

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Two up-and-coming apps are starting to make a real impact on China’s ecommerce landscape.

The case of the fake pillow: JD.com hit by counterfeit accusation

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Company maintains that influential novelist received the wrong product, not a fake.

JD.com buys into Farfetch in $397 million bid to target China’s luxury shoppers

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The ecommerce giant has acquired a US$397 million stake in the British luxury shopping site.

Alibaba less dominant in China's fragmented FMCG market

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As Single's Day approaches, a report shows Alibaba commands a smaller share of online FMCG retail than it does overall ecommerce sales.

Honey draws a crowd for Jack Daniels campaign in Australia

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A print and digital campaign for Jack Daniels' Tennessee Honey variant by Arnold Furnace features what appears to be a swarm of bees, but on closer inspection proves to be a swarm of festive people. The agency chose the 'Draws a crowd' theme because an approach that worked well in the US and other markets ('A little bit of honey, a whole lot of Jack') did not resonate well in Australia. The agency reports that even Jack Daniels himself is hidden among the buzzing partygoers.