Will 2021 be the year Cyberpunk style takes over China?
With the just-released video game Cyberpunk 2077 booming in popularity among China’s youngsters, will the once-underground cyberpunk style soon become mainstream?
Choose Campaign site
Why sports collaborations could be a goldmine for luxury
Chinese consumers are seeing an influx of sports collaborations from niche categories like skiing and camping, and there are good reasons behind why. Photo: Courtesy of adidas.
Three PR lessons from TikTok’s embattled global operations
From a lack of homework on local markets, to inadequate differentiation from its parent and the belated appointment of company face hobbled the company's plans.
Three trends in young consumer spending in China from Euromonitor
In the realm of digital convenience, key opinion leaders and key opinion consumers continue to play an important role in the marketing of luxury fashion and beauty products, said a senior analyst at Euromonitor International.
Has China’s anti-consumerism movement hurt this year’s Singles Day sales?
State media outlets, including Renmin Daily and Xinhua News Agency, have backed an anti-consumerism sentiment that has been growing in China.
Is click-and-mortar the future of China’s retail industry?
With online predicted to account for 50% of purchases by 2022, adopting a combination of online and physical retail is becoming a growing opportunity for brands to showcase their products. But what are the challenges?
Why is TikTok cutting ties with 150,000 Hong Kong users?
The TikTok app will cease operations in Hong Kong, but Douyin will remain available in the market.
JD.com beats Q2 expectations with 33.8% increase in revenues
Several luxury brands including Prada Group’s Church’s, Christopher Kane, Tom Dixon, and Sergio Rossi launched on platform
Tencent fuels $125 million into Farfetch’s China growth
Farfetch has secured US$125 million of investment from China's tech giant Tencent.
Estée Lauder lowers outlook, citing global impact on travel retail due to coronavirus
Estée Lauder Companies, which houses over 25 premium beauty brands, warned investors on the global impact on travel retail due to the coronavirus.
Alibaba surges despite weak apparel sales for March quarter
For Tmall's March quarter, sales slumps in major categories like apparel and accessories were offset by a rise in sales of daily necessities.
LVMH proves resilient, but will it last?
The bellwether company reported revenue of €10.6 billion for the first quarter of 2020 late last week, down 15% compared to the same period in 2019.
Are brands doing enough due diligence on aid to China?
As brands show their solidarity with the people of China through donations, how should they choose an organization they can trust?
WeChat makes a grab at China’s MCN industry
WeChat has invited MCN agencies to register for a soon-to-be-revealed channel within the super app that will “support more merchants to provide high-quality services to their users.”
Have luxury brands learned their lessons about CNY campaigns?
International luxury brands have a history of offending Chinese consumers with their campaigns during this holiday.