Instead of criticising performance marketing, steal from it
Agencies ought to tap into performance marketing's ability to inspire confidence within boardrooms, say Leo Burnett's Josh Bullmore and Richard Clay from Zenith.
Choose Campaign site
JD & Google: the enemy of my enemy is my friend
Google's US$550 million investment in JD.com could signify a huge shift in what consumers have come to know about what 'search' or 'ecommerce' is, discusses Forward3D's Brosgill.
How the Chinese vs Western battle of internet giants will unfold
Adaptation may be key to BAT's globalisation push.
WeChat 101 for Western marketers
The ingredients for brand engagement are there, but take some extra effort says Forward3D's Richard Brosgill.