Ruonan Zheng

By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak.

To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts.

The platform encourages people to share within the AliExpress app, hoping to create a shopping environment similar to Taobao.

Chinese companies are expanding their footprints to overseas markets to offset slowing domestic economic prosperity. Here's a look at some of the resistance they may face.

More than 13 brands and fashion groups including LVMH, Kering, L'Oreal, Estee Lauder, Perfect Diary and Neiwai made donations or other shows of support, and reaped public gratitude.

A problem often overlooked is their waning desirability among the Chinese consumer - whose knowledge of affordable luxury brands started to shift long ago.

Jing Daily forecasts the main developments affecting the luxury fashion industry in China next year.

Perhaps the biggest takeaway from 2019 is that many luxury brands are not adapting quickly enough to the shifting market.

"There is great potential for Tiffany in China" says LVMH chairman.

The streetwear trend has been disrupting high-end fashion in recent years, but Valentino has chosen to approach it through the graceful lens of couture. Yet how has the brand communicated this message to Chinese consumers who are just becoming familiar with both?

It wasn't the first-tier cities or millenials driving growth this year.

Versace, Givenchy, Sephora and Swarovski among those celebrating with special products.

Cruise show slated for November faces uncertainty amid continuing protests.

With heightened political and social tension between Hong Kong and mainland China, luxury brands should pay extra attention to what they say, do, and sell.

Much has been written about how shopping in China is more technologically advanced than it is in the West, but at what point did China’s tech surpass the West’s, and what was the country’s formula for producing this unique consumer ecosystem?

The German leather goods brand transformed its flagship store in Shanghai by way of a virtual playground.

Hermès hosted an eight-day pop-up event at a record store in Beijing to launch its new scarves collection.

Cosmetics brand M.A.C. scored a big success with special-edition lipsticks co-branded for the Tencent mobile game 'Honor of Kings'.

Cosmetics brands have quickly removed all 'medical' terms from their official websites.

From mini-programs to monetisation strategies, how might luxury brands most effectively leverage WeChat in the coming year?

Ian Rogers discusses what the luxury industry has missed about the mobile experience and how he has tried to make online shopping more luxurious.

The theme for this year’s two-hour show is ‘quality consumption’, making the luxury industry a likely target.

Ecommerce seems is shaping up to be a defining facet of luxury brands’ strategies in China in 2018, but each is handling the task very differently.

Chinese millennials yearning for freedom and diversity are exploring blurred gender roles.

Jing Daily analyses the campaigns that worked, and a few that didn't.