Honey draws a crowd for Jack Daniels campaign in Australia
A print and digital campaign for Jack Daniels' Tennessee Honey variant by Arnold Furnace features what appears to be a swarm of bees, but on closer inspection proves to be a swarm of festive people. The agency chose the 'Draws a crowd' theme because an approach that worked well in the US and other markets ('A little bit of honey, a whole lot of Jack') did not resonate well in Australia. The agency reports that even Jack Daniels himself is hidden among the buzzing partygoers.
CREDITS:<br />Arnold Furnace Team:
ECD - Tom Spicer<br />
Creatives – Luke Duggan and Cameron Brown<br />
Designers –Darren Cole, Nic Adamovich, Jonathan Miranda<br />
Producers – Chris Hulsman, Brigit Brice, Anneke Rose<br />
Group Account Director – Michael Stevenson<br />
Account Director – Ian Hartley<br />
Account Manager – Natalia Kowalczyk<br />
Agency Partners:<br />
3D Design - Cream Studios<br />
Photographer – Adrian Cook<br />
Client:<br />
Nora-Kate O’Connell, Brand Manager - Jack Daniel’s Family of Brands
