CEOs, presidents and senior managers at multinational companies in China’s marketing and public relations industries summarize their experience and lessons learnt during the pandemic.
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China probes Weibo data 'leak' of more than 500 million records
The government admonished officials from Sina Weibo after a user reported finding 538 million records available for sale on the 'dark web'.
China industry insiders assess the COVID-19 impact
China-based leaders from Dentsu Aegis, UM, Kantar and more discuss effects and strategies.
Chinese students make collaboration app DingDing cry for mercy
Alibaba-owned collaboration app DingDing won praise for a meme-filled video response after stuck-at-home students used one-star ratings to express their frustration at having to use the app for their studies.
'Alibaba's digital transformation of the Olympics is the best marketing': CMO
On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.
DDB announces change of China CEO
The agency promotes from within as Danny Mok leaves the agency for a client-side role in Hong Kong.
Isobar China exec joins Leo Digital
Alvin Huang, former Isobar China Group CEO, most recently served as chief commerce officer.
Huawei loses 'love' in China over cold PR response to detention controversy
The company's legally focused response lacked empathy, according to both the public and PR experts Campaign spoke to, and the company's image has suffered as a result.
L'Oreal on the defensive over false advertising case in China
The company has been forced to respond after a RMB200,000 (US$28,455) fine over in-store promo materials in the western Chinese city of Chongqing became a topic of internet discussion this week.
Questions raised over KFC's Greater China Effie-winning campaign
Observers have pointed out a similar project from a coffee brand that pre-dates the famous KFC 'Pocket Store'.
Error sees Audi 'advertising' for Infiniti on WeChat Moments
This erroneous advertising placement in China cost only 202 renminbi, but became a hot topic on Weibo.
How Master Kong, Mars Wrigley, Shiseido and others prepared for Singles Day 2019
Marketers from major companies reveal how the Double 11 sales spectacular drives their product optimisation, e-commerce and marketing investments, in some cases throughout the year.
11.11: Experts decipher the major changes for 2019
Live KOL broadcasts, data-driven understanding of consumers, customisation and product upgrades represent the major changes in this year's Double 11 event.
Move over KOLs: 'KOCs' and 'private domain traffic' are hot in China
No market is more fond of latching onto the latest trends in marketing terminology than China. Campaign’s Cindy Gu looks at the origin and value of two old, but concepts for brands.