CEOs, presidents and senior managers at multinational companies in China’s marketing and public relations industries summarize their experience and lessons learnt during the pandemic.
The government admonished officials from Sina Weibo after a user reported finding 538 million records available for sale on the 'dark web'.
China-based leaders from Dentsu Aegis, UM, Kantar and more discuss effects and strategies.
Alibaba-owned collaboration app DingDing won praise for a meme-filled video response after stuck-at-home students used one-star ratings to express their frustration at having to use the app for their studies.
On the sidelines of the launch of a logo for the Olympics, we spoke with Chris Tung, Alibaba CMO, about the company's marketing strategy, plans with the IOC, and digital art installation at Tokyo's Narita Airport.
The agency promotes from within as Danny Mok leaves the agency for a client-side role in Hong Kong.
Alvin Huang, former Isobar China Group CEO, most recently served as chief commerce officer.
The company's legally focused response lacked empathy, according to both the public and PR experts Campaign spoke to, and the company's image has suffered as a result.
The company has been forced to respond after a RMB200,000 (US$28,455) fine over in-store promo materials in the western Chinese city of Chongqing became a topic of internet discussion this week.
Observers have pointed out a similar project from a coffee brand that pre-dates the famous KFC 'Pocket Store'.
This erroneous advertising placement in China cost only 202 renminbi, but became a hot topic on Weibo.
Marketers from major companies reveal how the Double 11 sales spectacular drives their product optimisation, e-commerce and marketing investments, in some cases throughout the year.
Live KOL broadcasts, data-driven understanding of consumers, customisation and product upgrades represent the major changes in this year's Double 11 event.
No market is more fond of latching onto the latest trends in marketing terminology than China. Campaign’s Cindy Gu looks at the origin and value of two old, but concepts for brands.