Progress at BBDO Guerrero isn’t just measured in client lists and awards, but driven by leaders like Angelica Lorenzo, whose mentorship, care for her people, and drive make the agency an inspiring place to work.
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BBDO Guerrero
40 Under 40 2025: Angelica Lorenzo, BBDO Guerrero
2025
40
40 under 40
angelica lorenzo
BBDO Guerrero
marcomms
philippines
under
Creative Minds: Making unique Blackpink lightsticks was a full-circle moment for Mica Dela Rosa
BBDO Guerrero
creative minds
Get to know the associate creative director of BBDO Guerrero who talks about a dream date with musical genius Jacob Collier, tapping to margarita glasses and her odd talent of doing creepy witch voices.
These destination photos reveal a hidden silhouette
BBDO
BBDO Guerrero
philippines
travel
In a new Philippines tourism campaign by BBDO Guerrero, photographer Jason Quibilan takes stunning photos that house a common Easter egg in each.
How reuse of ice cream tubs became a branding opportunity for Pepsi
BBDO Guerrero
pepsi
A scene from a Pepsi ad—about finding frozen squid when you're hoping for ice cream—struck a chord with Filipinos. So the cola giant capitalised on it with a fun label generator.
Change baby's diaper to avoid mythical monsters
BBDO
BBDO Guerrero
A BBDO campaign for Sweety mines Indonesian folklore to create three grouchy little monsters akin to babies suffering from diaper rash. Also, don't miss the funny radio ads.
Is this shampoo bar a billion-bottle idea?
BBDO Guerrero
sustainability
BBDO Guerrero says it has developed a "dissolving bottle". In reality, the agency has done nothing of the sort. But its idea still has merit.
Lay’s spreads cheer with pseudo-rap Christmas tune
BBDO
BBDO Guerrero
music
philippines
In a new music video for the brand, BBDO Guerrero decks Filipino crooner Jose Mari Chan in an ugly Christmas sweater and heavy jewellery.
Teaching Filipino kids online safety through GIF storybooks
BBDO Guerrero
Created by BBDO Guerrero, GIF stories aim to help parents in the Philippines teach their kids about Covid-19 and the importance of safety online.
Who wouldn't like to 'Wake up in the Philippines'?
BBDO
BBDO Guerrero
philippines
tourism
The Philippines Department of Tourism and longtime partner BBDO Guerrero launch a 16-film series about what a dream it would be to travel.
Snickers tweaks its tagline for the WFH era
BBDO
BBDO Guerrero
philippines
BBDO Guerrero instigated a social-media campaign making light of the ways 'you're not [something] when you're home' instead of at the office.
BBDO Guerrero appoints CEO
BBDO
BBDO Guerrero
The agency has promoted longstanding exec Francine Kahn-Gonzalez to lead it into its next stage of growth.
How Snickers hijacked the World Cup final... without mentioning 'World Cup final'
ad nut
BBDO Guerrero
Anyone for the World Cat Finals? BBDO Guerrero released a witty campaign riffing on alternatives to the phrase 'World Cup Final' to ensure viewers wouldn't go #TeamHungry whichever side they supported.
David Guerrero: 'We're wrong to put blind faith in technology'
BBDO
BBDO Guerrero
campaign360
creativity
david guerrero
technology
We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.
Oath's first campaign aims to showcase its brands and reach
BBDO
BBDO Guerrero
marketing
yahoo
Global push includes Singapore, Hong Kong and Taiwan.
BBDO Guerrero strengthens creative department with new hires and promotions
BBDO Guerrero
BBDO Guerrero, the current Philippine 4A’s, Kidlat, and Tinta Agency of the Year, is further strengthening its creative department at all levels.
Ali Silao joins BBDO Guerrero as head of art
BBDO Guerrero
Ali Silao, a multi-award-winning creative director, has joined BBDO Guerrero as the agency’s Head of Art. Silao brings with him experience across a range of clients that has resulted in a number of high-profile campaigns.
BBDO Guerrero scores double appointments with Pancake House and Yellow Cab
BBDO
BBDO Guerrero
BBDO Guerrero scores a double-appointment as the agency-on-record for both Pancake House and Yellow Cab, two of the best established brands under Max’s Group, Inc.
BBDO Guerrero celebrates 'More fun' book release
BBDO Guerrero
On 30 October, BBDO Guerrero celebrated the launch of CEO Tony Harris' book, “Advertising More Fun in the Philippines”. Tourism Secretary Ramon Jimenez appeared at the launch for the book, in which Harris gives a first-person account of his own culture shock upon arriving in the Philippines, as well as the work that goes into creating a modern (award-winning) advertising campaign.
Funky fish turn dive into disco for Philippines Tourism
BBDO Guerrero
philippines
PHILIPPINES - A Cebu scuba dive turns into a musical experience thanks to a coordinated school of fish and a guitar strummer in the latest spot by BBDO Guerrero for Philippines Tourism.
The Philippines says 'Thank you' to the world
BBDO Guerrero
philippines
SINGAPORE - On 8 February 2014 at 4:40am Manila time, exactly three months after Typhoon Haiyan hit the Philippines, the country will launch a global campaign expressing its gratitude to the world, having received an outpouring of support following the devastating effects of the typhoon.