Progress at BBDO Guerrero isn’t just measured in client lists and awards, but driven by leaders like Angelica Lorenzo, whose mentorship, care for her people, and drive make the agency an inspiring place to work.
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BBDO Guerrero
40 Under 40 2025: Angelica Lorenzo, BBDO Guerrero
2025
40
40 under 40
angelica lorenzo
BBDO Guerrero
marcomms
philippines
under
Creative Minds: Making unique Blackpink lightsticks was a full-circle moment for Mica Dela Rosa
BBDO Guerrero
creative minds
Get to know the associate creative director of BBDO Guerrero who talks about a dream date with musical genius Jacob Collier, tapping to margarita glasses and her odd talent of doing creepy witch voices.
These destination photos reveal a hidden silhouette
BBDO
BBDO Guerrero
philippines
travel
In a new Philippines tourism campaign by BBDO Guerrero, photographer Jason Quibilan takes stunning photos that house a common Easter egg in each.
How reuse of ice cream tubs became a branding opportunity for Pepsi
BBDO Guerrero
pepsi
A scene from a Pepsi ad—about finding frozen squid when you're hoping for ice cream—struck a chord with Filipinos. So the cola giant capitalised on it with a fun label generator.
Change baby's diaper to avoid mythical monsters
BBDO
BBDO Guerrero
A BBDO campaign for Sweety mines Indonesian folklore to create three grouchy little monsters akin to babies suffering from diaper rash. Also, don't miss the funny radio ads.
Is this shampoo bar a billion-bottle idea?
BBDO Guerrero
sustainability
BBDO Guerrero says it has developed a "dissolving bottle". In reality, the agency has done nothing of the sort. But its idea still has merit.
Lay’s spreads cheer with pseudo-rap Christmas tune
BBDO
BBDO Guerrero
music
philippines
In a new music video for the brand, BBDO Guerrero decks Filipino crooner Jose Mari Chan in an ugly Christmas sweater and heavy jewellery.
Teaching Filipino kids online safety through GIF storybooks
BBDO Guerrero
Created by BBDO Guerrero, GIF stories aim to help parents in the Philippines teach their kids about Covid-19 and the importance of safety online.
Who wouldn't like to 'Wake up in the Philippines'?
BBDO
BBDO Guerrero
philippines
tourism
The Philippines Department of Tourism and longtime partner BBDO Guerrero launch a 16-film series about what a dream it would be to travel.
Snickers tweaks its tagline for the WFH era
BBDO
BBDO Guerrero
philippines
BBDO Guerrero instigated a social-media campaign making light of the ways 'you're not [something] when you're home' instead of at the office.
BBDO Guerrero appoints CEO
BBDO
BBDO Guerrero
The agency has promoted longstanding exec Francine Kahn-Gonzalez to lead it into its next stage of growth.
How Snickers hijacked the World Cup final... without mentioning 'World Cup final'
ad nut
BBDO Guerrero
Anyone for the World Cat Finals? BBDO Guerrero released a witty campaign riffing on alternatives to the phrase 'World Cup Final' to ensure viewers wouldn't go #TeamHungry whichever side they supported.
David Guerrero: 'We're wrong to put blind faith in technology'
BBDO
BBDO Guerrero
campaign360
creativity
david guerrero
technology
We automatically trust technology while forgetting that it, too, is as fallible as humans are, says David Guerrero, the creative chairman of BBDO Guerrero.
Oath's first campaign aims to showcase its brands and reach
BBDO
BBDO Guerrero
marketing
yahoo
Global push includes Singapore, Hong Kong and Taiwan.
BBDO Guerrero strengthens creative department with new hires and promotions
BBDO Guerrero
BBDO Guerrero, the current Philippine 4A’s, Kidlat, and Tinta Agency of the Year, is further strengthening its creative department at all levels.
Ali Silao joins BBDO Guerrero as head of art
BBDO Guerrero
Ali Silao, a multi-award-winning creative director, has joined BBDO Guerrero as the agency’s Head of Art. Silao brings with him experience across a range of clients that has resulted in a number of high-profile campaigns.
BBDO Guerrero scores double appointments with Pancake House and Yellow Cab
BBDO
BBDO Guerrero
BBDO Guerrero scores a double-appointment as the agency-on-record for both Pancake House and Yellow Cab, two of the best established brands under Max’s Group, Inc.
BBDO Guerrero celebrates 'More fun' book release
BBDO Guerrero
On 30 October, BBDO Guerrero celebrated the launch of CEO Tony Harris' book, “Advertising More Fun in the Philippines”. Tourism Secretary Ramon Jimenez appeared at the launch for the book, in which Harris gives a first-person account of his own culture shock upon arriving in the Philippines, as well as the work that goes into creating a modern (award-winning) advertising campaign.
Funky fish turn dive into disco for Philippines Tourism
BBDO Guerrero
philippines
PHILIPPINES - A Cebu scuba dive turns into a musical experience thanks to a coordinated school of fish and a guitar strummer in the latest spot by BBDO Guerrero for Philippines Tourism.
The Philippines says 'Thank you' to the world
BBDO Guerrero
philippines
SINGAPORE - On 8 February 2014 at 4:40am Manila time, exactly three months after Typhoon Haiyan hit the Philippines, the country will launch a global campaign expressing its gratitude to the world, having received an outpouring of support following the devastating effects of the typhoon.
Closer look: Pantene's Philippines campaign to empower women
BBDO Guerrero
philippines
MANILA - Pantene Philippines, with BBDO Guerrero, hopes to foster real social change with its recently launched ‘Whip It movement’.
Weekly wrapup: Fighting sexism FTW
BBDO Guerrero
campaign
microsoft
philippines
sony
ASIA-PACIFIC - Pantene in the Philippines shows it understands the double-edged swords its female customers have to battle, while Microsoft and Sony seem unaware that women buy gaming systems too. Plus, the week's top stories and distractions involving Lego insanity and new-year's resolutions for brands.
BBDO Guerrero conceives of '#unselfie' to mobilise typhoon aid
BBDO Guerrero
david guerrero
MANILA - BBDO Guerrero hijacks vanity to help mobilise aid for victims of typhoon Yolanda, which tore through the Visayas region of the Philippines last week.
J&J appoints agency for Modess' digital business
BBDO Guerrero
MANILA - Johnson & Johnson has handed the digital business for its Modess brand to BBDO Guerrero.
BBDO Guerrero appoints joint-ECD
BBDO Guerrero
david guerrero
MANILA - BBDO Guerrero has promoted Dale Lopez to the position of executive creative director, joining current ECD Tin Sanchez in the role.
BBDO Guerrero captures two Agency of the Year titles in a week
BBDO Guerrero
BBDO Guerrero has been awarded the highest honours by two different award-giving bodies in the span of a week, emerging triumphantly as the best creative agency in the Philippines.
First Philippine Holdings appoints BBDO Guerrero for identity campaign
BBDO Guerrero
MANILA - First Philippine Holdings (FPH) has appointed BBDO Guerrero to create an integrated corporate campaign to define the conglomerate to its various stakeholders.
Lessons from KLM incident: Pinoy pride and social-media speed
BBDO Guerrero
MANILA - The strongly negative reaction KLM saw earlier this week after it refused to allow a Filipino World Youth Day delegate to board a flight in Kuala Lumpur carries valuable lessons for marketers who are keen to see their efforts in the Philippines thrive.
Pizza Hut launches delivery campaign to support punctuality
BBDO Guerrero
david guerrero
Pizza Hut
MANILA - Pizza Hut has launched its Philippine Standard Time (PST) effort, the ‘Hate Late?’ delivery campaign, to support the country’s push to take time-keeping seriously.
Clean Air Asia lets its (nose) hair down
BBDO Guerrero
david guerrero
MANILA - Regional environment organisation Clean Air Asia and BBDO Guerrero have launched a new campaign about worsening air quality in the region.
BBDO Guerrero wins Yatai International
BBDO Guerrero
MANILA - Yatai International Corporation has selected BBDO Guerrero/Proximity to develop its communication strategy and above-the-line advertising as well as a retail strategy for its in-store communications and implementation.
BBDO promotes new MD in The Philippines
BBDO Guerrero
david guerrero
MANILA - BBDO Guerrero/Proximity Philippines has promoted Francine Kahn-Gonzalez as its managing director, with immediate effect.
BBDO design studio opens in The Philippines
BBDO Guerrero
bbdo new york
THE PHILIPPINES - DesignWorks, a design studio under BBDO New York, has made its foray into The Philippines.
Philippines DoT's unveils new 'It's Fun' slogan
BBDO Guerrero
THE PHILIPPINES - The Department of Tourism (DoT) has unveiled its new campaign tagline, ‘It’s more fun in the Philippines’, following a controversial year.
Philippines Department of Tourism appoints BBDO Guerrero
BBDO Guerrero
david guerrero
SINGAPORE - BBDO Guerrero | Proximity Philippines has been appointed agency of record for the Philippines Department of Tourism, tasked with creating an idea that will shape all forms of communication for domestic and international tourism.
Pepsi and My Shelter Foundation invite you to ‘Give the Gift of Light’
BBDO Guerrero
MANILA - Pepsi Philippines is partnering with My Shelter Foundation, to install more solar bottle lights this Christmas, via a campaign devised by BBDO Guerrero.
BBDO Guerrero promotes amid restructure
BBDO Guerrero
MANILA - BBDO Guerrero/Proximity Philippines has made three internal appointments in a reorganization of its management responsibilities and structure.
BBDO Guerrero opens Proximity Shop
BBDO Guerrero
MANILA - BBDO Guerrero & Proximity Philippines has launched a new shopper marketing agency under the network banner Proximity Shop.
Philippines’ Department of Tourism restarts bidding process
BBDO Guerrero
MANILA – The Philippine Department of Tourism has issued a new invitation to tender for its branding campaign after the only qualifying agency, BBDO Guerrero, waived formal reconsideration.
BBDO Guerrero adds Unilab brand to portfolio
BBDO Guerrero
MANILA - BBDO Guerrero Proximity Philippines has picked up the Dolan account for United Laboratories after a competitive pitch against two other agencies.
BBDO Guerrero Proximity Philippines CEO Tony Harris on his new role
BBDO Guerrero
LONDON – In an exclusive interview, newly-appointed CEO of BBDO Guerrero Proximity tells Campaign Asia-Pacific why this opportunity is worth giving up his season ticket for.
BBDO Guerrero Proximity Philippines appoints new CEO
BBDO Guerrero
ceo
MANILA – BBDO Guerrero Proximity Philippines has hired Tony Harris, the deputy chairman of RKCR Y&R in London as its new chief executive officer.
Pepsi helps build new school from old plastic bottles
BBDO Guerrero
pepsi
philippines
MANILA – Pepsi partnered with the My Shelter foundation in the Phillippines as part of the Sarap Magbago (Change Tastes Good) campaign from BBDO Guerrero.
Saatchis appoints new CEO for Singapore and Malaysia
advertising
BBDO Guerrero
ceo
malaysia
singapore
MANILA - Paul Roebuck (pictured), CEO of BBDO Guerrero Proximity Philippines, has been appointed as CEO for Singapore and Malaysia at Saatchi & Saatchi.
Calls for return to 'Wow Philippines' after new tourism campaign dropped
BBDO Guerrero
philippines
tourism
MANILA – The Philippine Department of Tourism (DoT) has withdrawn its current 'Pilipinas kay Ganda' advertising campaign following public outcry, allegations of plagiarism and links to a pornographic website.
FedEx demonstrates Asia-Europe capability in pan-regional ad campaign
BBDO
BBDO Guerrero
campaign
HONG KONG - FedEx Express is currently running a pan-regional advertising campaign to highlight its expertise in delivering Asian shipments to Europe.
BBDO Guerrero heads global FedEx campaign
BBDO
BBDO Guerrero
MANILA - FedEx has launched an ambitious global advertising campaign, led by BBDO Guerrero in the Philippines.