True

calbee

From Hiroshima to Hangzhou: How Jagabee and Frugra drive Calbee's growth strategy
2025 calbee china cmo fbif japan marketing By Minnie Wang

The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations to boost sales and brand affinity in China. Read our interview with CMO Hiroyuki Miyakura.

Un-pea-dictable: Veggie-based snack ad has multiple plot twists
calbee thailand By Ad Nut

It's a romance. No, it's a hidden-camera show. No, it's just a dream. No, it's a ghost story. No, it's a fun ad by Wolk BKK for Calbee snack-food brand BunBun.

Leo Burnett Hong Kong adds Dulux and Calbee to MNC client portfolio
account win bbh calbee hong kong Leo Burnett By Benjamin Li

HONG KONG- Leo Burnett Hong Kong has reported two multinational account wins: The agency will handle creative for Japanese potato crisp brand Calbee and will act as shopper marketing partner for Dutch paint brand Dulux.