Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.
True
spikes asia 2025
'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag
awards
creative
ogilvy
rob reilly
spikes asia 2025
wpp
Australia and India lead the Grand Prix tally at Spikes Asia 2025 as Kazakhstan secures first-ever wins
spikes
spikes asia 2025
Spikes Asia 2025 concluded last night in Singapore with Ogilvy named Network of the Year, Colenso BBDO Auckland and EssenceMediacom taking home top honours, and Kazakhstan joining the winners’ circle for the first time.
Spikes Asia Awards 2025: Campaign picks its favourite contenders
spikes asia 2025
spikes contenders
Do we have what it takes to be Spikes Asia judges? We’ll find out next week. Until then, the Campaign APAC team shares our favourite picks from this year’s shortlist.
Spikes Asia 2025 shortlists announced
spikes asia
spikes asia 2025
Australia and India are the top contenders with the most shortlisted entries.
Spikes Asia live judging underway in Vietnam
awards
judging
spikes asia 2025
GALLERY: More than 80 jurors from across Asia Pacific are in Da Nang, judging the best creative work from across the region in contention for a coveted Spikes Asia Award, ahead of the April 24 gala.
Samsung named Spikes Asia 2025 Advertiser of the Year
advertiser of the year 2025
advertising
awards
branding
creativity
marketing
spikes asia 2025
The tech giant recognised for pioneering creativity in marketing and will be recognised at the Spikes Awards ceremony on April 24 in Singapore.
Spikes Asia announces Innovation Spikes 2025 shortlist
awards
creativity
innovation spikes
spikes asia 2025
This year's shortlist includes 11 entrants from five countries including India, Japan, Australia, Singapore and New Zealand.
Spikes Asia 2025: How we filmed an edge-of-the-cliff scene
a bit precarious
Droga5
macpac
spikes asia 2025
the sweetshop
Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.
Spikes Asia 2025: Behind Leo Burnett Taiwan’s award-winning ‘Paper Organs’ campaign
chin chin chiang
hao tseng
paper dragons
spikes asia 2025
yuan chuang
Inspired by an organ donor’s story, Leo Burnett Taiwan united their creative and client teams to launch a campaign that broke cultural barriers and won international acclaim.
Spikes Asia 2025: Banana Balloon’s creatives on winning as an indie agency
akae wang
banana balloon
spikes asia 2025
zita zou
Winning at Spikes in its first year of operation increased confidence and morale at China-based independent agency Banana Balloon.
Spikes Asia 2025: In conversation with juror Seung-jae Lee, CCO of Ideot
cco
spikes asia 2025
Lee, CCO of Ideot and 2025 Direct and Outdoor juror, shares insights on the agency’s journey, its award-winning campaign, and what it means to lead a Korean independent agency to Spike-winning success.
Spikes Asia announces 2025 jury members
spikes asia
spikes asia 2025
Brands including Grab, Meta, TikTok, Unilever, and Warner Music Asia will be represented on the jury for 2025—and Mongolia joins the jury for the first time.
'Your idea must impress, your craft must evoke envy': The Spikes Asia 2025 challenge
spikes asia 2025
Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.
Spikes Asia 2025: In conversation with Torsak Chuenprapar, co-founder and CCO, Wolf BKK
spikes asia 2025
Spikes Asia catches up with Chuenprapar to explore the power of humour in marketing communications and his advice for Thai agencies aiming to make a mark at this year’s awards.
Spikes Asia announces 2025 jury presidents
2025
jury
spikes
spikes asia
spikes asia 2025
Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.
Spikes Asia 2025: In conversation with Mandy Neo
awards
cannes lions
spikes asia 2025
Meet Spikes Asia 2025's newly-appointed director as she chats about the new event format, revised award categories, her love of travel and more.
Spikes Asia expands to year-round events, 2025 submissions now open
creativity
spikes asia
spikes asia 2025
Now evolving into a series of year-round regional events, the 2025 Spikes Asia awards judging will take place in Vietnam, culminating in a live ceremony in Singapore to celebrate the region's creative excellence.