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women to watch 2025

Women to Watch 2025: Amelia Cheng, We Communications
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From forensic science to frontline storytelling, Amelia Cheng has never been one to follow the script… and that’s exactly what sets her apart in the comms landscape.

Women to Watch 2025: Bia Fernandez, DDB
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Meant to be a journalist, Bia Fernandez turned her pen to pop culture luckily for adland, creating some of the most powerful campaigns in the Philippines.

Women to Watch 2025: Catarina Lio, MGM
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Lio is on a mission to reshape how the world sees Macau. In her current position at MGM China, she is transforming the island’s cultural heritage into long-term brand capital.

Women to Watch 2025: Alan Ma, Ruderfinn
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Ma has transformed Ruder Finn’s digital arm into a leading force in China—driving multi-million-dollar growth, delivering award-winning campaigns, and building a diverse, future-ready team.

Women to Watch 2025: Charting the future of APAC marketing
advertising leadership media women to watch 2025 By Campaign Asia-Pacific

Our 2025 Women to Watch list celebrates 25 rising stars across Asia Pacific who are shaking up the status quo and showing us where the industry’s really headed.

Women to Watch 2025: Shraddha Tawate, Klick Health
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She started in scrubs, now she's scripting the future of healthcare marketing across Asia.

Women to Watch 2025: Sheena Supaya, Publicis Media
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A steady force behind Publicis Media’s international success, Supaya blends commercial acumen with people-first leadership—delivering growth, retaining and winning clients, and nurturing the next generation of talent.

Women to Watch 2025: Nicky Wang, We. Red Bridge
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With a bold vision and people-first leadership, Wang has transformed We Red Bridge into one of China’s top communications agencies by driving brand growth, championing inclusion.

Women to Watch 2025: Vicky Jones, 54
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As Asia managing director of 54, Jones is leading marketing for major global tournaments like LIV Golf and the International Series while driving commercial growth and using sport as a platform for meaningful impact.

Women to Watch 2025: Summer Liu, Starcom
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With sharp acumen, a flawless pitch win rate, and a double-digit revenue lift under her belt, Summer Liu makes it all look deceptively easy.

Women to Watch 2025: Mimi Lu, Dentsu
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Lu’s work weaves culture, technology, and creativity into scalable systems—sets new standards for strategy at Dentsu APAC and beyond.

Women to Watch 2025: Winnie Pang, Omnicom Media Group
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Pang accelerates digital growth by identifying and eliminating operational risk and driving efficiencies for clients fueled by performance, people, purpose and platforms.

Women to Watch 2025: Reiko Kwok, Exinity
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At financial services firm Exinity Group, Kwok is delivering significant business growth through her high-performing global team, while championing change for working mothers internally.

Women to Watch 2025: Peggy Hon, Landor
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Since her early days as a screenwriter, Hon has scripted her own success story by transforming the Landor Hong Kong office into a forward-thinking regional creative hub that thrives on innovation and purpose.

Women to Watch 2025: Ninh Tran Nguyen An, Mondelez Kinhdo
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From launching Cannes-winning campaigns to empowering local entrepreneurs through AI, Ninh is proof that marketing done right can shape communities and culture.

Women to Watch 2025: Melissa Lim, Standard Chartered Bank
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From ANZ’s graduate programme to Standard Chartered’s global marketing helm, Lim exemplifies how inclusive, data-driven leadership can drive both team growth and business success.

Women to Watch 2025: Liza Zhang, MSL
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A nationally ranked athlete with a decade-long rise through MSL China, Zhang combines resilience and leadership to drive sustained success and industry influence.

Women to Watch 2025: Melissa Tee, Publicis Chemistry
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In a crowded market, Tee's innovative mindset of weaving together human insight with clear business acumen is defining how agencies must operate to stay relevant and effective.

Women to Watch 2025: Louisa Mennell, Kinesso
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Leadership in digital marketing often comes wrapped in analytics and product launches. But Mennell demonstrates it’s also about empathy, flexibility and proving that parenthood and high performance are not mutually exclusive.

Women to Watch 2025: Kyoko Yonezawa, TBWA Hakuhodo
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Not your average ad exec: with degrees in astronautics and computer science, Kyoko Yonezawa’s journey proves the creative future isn’t just data and tech—it’s where human insight takes flight.

Women to Watch 2025: Kelly Johnston, Sandpiper
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A force in the PR world, Johnston has driven five-fold revenue growth, expanded her agency’s regional footprint, and built award-winning practices in research and ESG.

Women to Watch 2025: Jodi Chik, DDB
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Chik drives client growth, fosters team loyalty, and champions authentic self-expression—bringing the same creativity to campaigns for global brands as she does to her side hustle as a DJ.

Women to Watch 2025: Faith Lim, Digitas
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From travel rebrands that spike conversions to regional pitches that win big, Faith Lim is designing user journeys while rewiring how UX drives business at scale.

Women to Watch 2025: Jasmine Tay, Heckler
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With a marathoner’s stamina and a documentarian’s eye, Jasmine Tay is one of the most dependable producers at her company. Known to craft campaigns that win clients, earn the gongs and keep the cameras rolling no matter the chaos.

Women to Watch 2025: Christin Lu, 1UP Digital
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Blending data-driven strategy with creative vision, Lu has grown 1UP Digital into a go-to partner for luxury brands in China by driving standout results for clients like Marimekko, Stella McCartney, and LVMH.

Women to Watch 2025: Jessie Gogan, Burson
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Gogan is a master at driving growth, fostering inclusive teams, and championing culturally resonant storytelling.

Women to Watch 2025 is now open for entries
women to watch 2025 wtw By Staff Reporters

Our annual list celebrates outstanding women across Asia Pacific who excel in business, leadership and industry contributions through their work, dedication and passion.