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msl

OMD and Leo win top Agency of the Year APAC Awards
agency of the year aoy leo msl OMD By Robert Sawatzky

MSL repeats as APAC's PR Network of the Year amid a strong showing by Publicis Groupe in the regional workplace and performance categories.

40 Under 40 2025: Tiffany Tang, MSL
40 under 40 40 under 40 2025 china marcomms msl tiffany tang By Staff Reporters

A B2B communications specialist with a stellar record in assisting Chinese brands with global expansion, Tiffany Tang’s leadership is on the fast-track.

Margaret Key exits MSL for a top dual role at Allison Asia and Stagwell
allison asia magaret key msl publicis groupe stagwell By Nikita Mishra

Key will be based in Singapore for the new role, effective October 1.

Women to Watch 2025: Liza Zhang, MSL
advertising apac china leadership liza zhang marcomms media msl women to watch women to watch 2025 By Staff Reporters

A nationally ranked athlete with a decade-long rise through MSL China, Zhang combines resilience and leadership to drive sustained success and industry influence.

Publicis Groupe elevates Liza Zhang to CEO role across two key agencies in China
margaret key msl By Staff Reporters

A seasoned leader and Campaign’s Greater China Agency Head of the Year in 2024, Liza Zhang, will oversee MSL and Publicis Influence in China.

DEI isn’t something to check off a list; it should be a continuous journey
dei margaret key msl By Margaret Key

Margaret Key, CEO MSL Asia Pacific on how and why brands should stay the course on sustainability and equity, moving past symbolic gestures to meaningful change.

Leo Burnett and OMD lead Agency of the Year APAC awards
agency of the year aoy 2024 Leo Burnett msl OMD publicis groupe By Nikita Mishra

Publicis Groupe led in creativity, PR, and culture, with OMD dominating media.

Spikes Asia 2025: In conversation with PR jury president Margaret Key
jury margaret key msl Publicis spikes asia By Spikes Asia

As the CEO of MSL APAC and the Publicis Groupe global lead on Samsung, Key discusses the role of PR in brand success and gives advice to agencies submitting work for Spikes Asia.

Women to Watch 2024: Margaret Key, MSL
advertising apac leadership marcomms margaret key media msl south korea By Staff Reporters

As a regional leader, Key has been a driving force behind transforming Publicis Groupe's comms offerings by influencing talent, services, and business growth in APAC.

MSL US launches AI tool aimed at combating misinformation
ai msl By Noah Zuss

The tool takes a ‘consumption-first look’ at a brand’s position in the digital space.

Publicis Groupe acquires AKA Asia
msl publicis groupe By Robert Sawatzky

The Singapore-based communications agency will work alongside MSL as part of the Groupe’s Influence practice.

Women to Watch Greater China 2023: Jasmine Yang, MSL
msl By Staff Reporters

With her tenacity, vision and courage to take on new challenges, Yang has been instrumental in leading MSL Shanghai to become one of the most innovative and courageous health communications teams in the market.

MSL wins Grand Effie in Hong Kong
hong kong msl By Staff Reporters

The agency became the first PR firm to bring home the highest accolade and led the metal tally with seven awards. See the full winner list and photos from the event.

MSL names Roya Partovi first chief creative officer
creativity msl By Aleda Stam

With the creation of the chief creative officer role, executive creative director Marc Levy will lead MSL’s creative strategy team and report to Partovi.

Where are the women in creative PR roles?
creativity diversity edelman gender msl women By Surekha Ragavan

A dearth of women in creative roles can greatly affect communications and narratives being pushed out, according to PR leaders.

Amit Misra named Southeast Asia CEO for MSL
msl Publicis southeast asia By Staff Reporters

Misra will lead a 100-person team in SEA in addition to his current responsibilities as South Asia CEO.

MSL sets up shop in New Zealand
msl new zealand Publicis publicis groupe By Staff Reporters

Publicis Groupe names Isobel Kerr-Newell, formerly head of PR and social for Saatchi & Saatchi New Zealand, as MSL's MD in the market.

COVID-19: Why South Korea's graceful crisis comms should be a lesson for all
crisis margaret key msl south korea By Surekha Ragavan

Agency leaders in Korea on factors that led South Korea’s government comms strategy to be revered around the world.

MSL names new APAC CEO
margaret key msl pr Publicis By Staff Reporters

Ex-APAC CEO for Zeno Group and industry veteran joins the Publicis agency.

Amit Misra promoted to MSL South Asia CEO
communications msl pr By Staff Reporters

Misra was previously CEO of the agency's Indian operations.