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women

Reddit becoming a destination for women to share critical health information according to Weber Shandwick study
reddit weber shandwick women By Heerea Rikhraj

Communities on Reddit are the new avenue to discuss both physical and psychological problems.

Why gender-equality campaigns need to go past mushy sentimentality
gender gender equality international womens day women By Staff Reporters

IWD 2025: Women creatives across the region talk about their favourite gender-equality campaigns that that mark a real force for action and change.

Danone's Sri Widowati on work-life challenges, the glass cliff, and women's advancement in corporate Indonesia
gender gender equality iwd sri widowati women By Gunjan Prasad

The VP of marketing for Danone opens up about her conflict of priorities as a single mom with career goals and aspirations as part of our International Women’s Day 2024 coverage.

Dove’s Super Bowl LVIII campaign shows the effects of body insecurities on young girls in sports
dove girls sport super bowl women By Bailey Calfee

The brand teamed up with Kylie Kelce to premiere the spot.

Women's World Cup: seeing is not the same as believing
football gender women By Matt Readman

As experts in building brands, marketers need to play a role in getting people to believe in women's sport - not just watch it.

'Not just about slapping logos onto jerseys anymore' - Unilever on FIFA Women's World Cup strategy
samir singh unilever women By Evie Barrett

Samir Singh, global chief marketing officer at Unilever Personal Care, tells PRWeek how he expects the FMCG company’s sponsorship work in the sphere of women’s football to evolve.

Hyundai taps history to celebrate women's football during World Cup
football hyundai women By Ad Nut

The campaign by Jung von Matt Sports looks at the roots of organised women's football and is backed by World Cup on-site activations.

FIFA 2023: How brands in the US are kicking off the Women’s World Cup
budweiser women By Sabrina Sanchez

From FanDuel to Budweiser, brands are drumming up excitement as the Women’s World Cup draws record ad sales in the US.

Women’s World Cup campaigns from the UK: Google Pixel, ITV, Budweiser, Krispy Kreme and more
google women By Campaign Staff

Brands across Britain are gearing up for the big event.

The Women’s World Cup: Will brands get equality in sport right?
equality gender sport women By Sabrina Shim

Brand sponsors of women’s sports often sound patronizing, or worse, unwittingly reinforce harmful misconceptions.

Visa does a number on the FIFA Women's World Cup
visa women By Ad Nut

The work by Publicis Groupe agencies Saatchi & Saatchi and Starcom doesn't score goals for creativity, but adds a much-needed point towards matching the men's hype.

It’s time to make the brand experiences sector more inclusive for women
dei diversity women By Tracy Sorgiovanni

Industry underrepresentation remains a critical problem.

Rediffusion announces all-women agency Ladyfinger in India
equality gender women By Campaign India Team

It will be helmed by former Wunderman Thompson creative director Tista Sen.

Majority of agencies in SEA lack formal processes for diversity in ads: What needs to be done?
gender diversity iab lgbtq meta representation women By Shawn Lim

According to IAB's research, consumers in Asia demand more than just superficial depictions of diversity in advertising. We explore how they can see relatable everyday lifestyles and cultures represented by people who look like them.

Women demand flexibility in the wake of office mandates, economic downturn and layoffs
women By Sabrina Sanchez

Burn out, loneliness and lack of support are pushing women to make work, work for them — despite increasing economic pressures and pushes for in-office mandates.

The duality of women’s history
iwd women By Joanne Chan

During this year’s Women’s History Month, the CEO of global design firm Turner Duckworth reflects on the unexpected support systems that made her the person she is today.

Just 4.7% of adspend put behind ads with women in professional settings
adspend gender women By Sarah Dennis

New research covering 2022’s ads showed a decrease in depictions of professional women, a drop in adspend for ads featuring darker-skinned women compared to 2021, and the continued invisibility of women over 60.

#Unstereotype: Have influencers done a better job of eroding gender stereotypes than advertising?
gender women By Matthew Keegan

Many female influencers encourage body positivity, encouraging followers to 'be themselves'. But has this meaningfully eroded harmful gender stereotypes? And is traditional advertising keeping pace?

Before she's superwoman, she's human, says Tanishq
equality women By Campaign Asia-Pacific

The film, conceptualised by Talented, highlights how there's an internal and external burden of potential that women face today.

Why FIFA's Women's World Cup ambassador is an own goal
gender women By Tim Jotischky

Former FIFA council member and Australia international Moya Dodd calls the move 'tone deaf.'