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'Pay us, don’t empower us': Women want action, not celebrations on International Women’s Day
international womens day iwd By Staff Reporters

A growing chorus of industry leaders, from Cindy Gallop to Jo Juber, call out the performative allyship around International Women’s Day and demand real change.

Why hesitation might be women's most valuable AI skill
gender gender bias international womens day iwd By Zoe Scaman

The world doesn't need more people racing toward an AI future without stopping to ask what kind of future it actually is.

Laurier shines a light on what women quietly endure every month
international womens day iwd By Staff Reporters

On International Women's Day, the brand reminds women they're not alone in the hidden struggles that come with managing period pain and discomfort.

Clemenger BBDO calls out unpaid IWD speeches with ‘The Fee Speech’
BBDO Clemenger BBDO dei international womens day 2025 iwd representation By Staff Reporters

Created in partnership with Less Than 10% F*ck That, the campaign calls out unpaid IWD speeches with a ready-made presentation that reminds companies women’s time isn’t free.

For IWD, KFC Singapore takes on ‘pocket inequality’

gender international womens day iwd KFC pinheads rga singapore By Ad Nut

KFC and RGA bring the BBQ sauce and oversized pockets in an aim to ‘close the pocket gap' between genders.

Gender equality is everyone’s fight—so why is marketing at the frontline?
dei gender equality international womens day 2025 iwd By Rahat Kapur

The industry has become society's convenient scapegoat for gender inequality, but adland alone can't fix what governments, corporations and culture continue to break.

The habits of highly effective women
communications fairprice gender gender equity iwd By Jean Khong

Note: No men were harmed in the writing of this piece. The author of this op-ed values mentorship from all genders, and is presently happy to work under a boss who supports women.

BBDO comms leaders on moving beyond DEI as a ‘corporate buzzword’
asia BBDO china gender gender equality international womens day iwd By Minnie Wang

We wrap up our International Women’s Day 2024 coverage with insight from two China leaders at BBDO Asia who have plenty to share about defying gender-based stereotypes and misconceptions around female leadership.

'The lack of female leadership in Japan is undeniable': McCann's Ji Watson
gender gender equity international womens day ipg iwd japan ji watson McCann Worldgroup By Minnie Wang

As part of our International Women’s Day 2024 coverage, we speak to the CEO of McCann Worldgroup Japan who opens up about her sometimes-arduous journey to becoming a senior leader in a male-dominated market.

You cannot 'inspire inclusion' without intersectionality
dei diversity inclusion international womens day iwd By Rebecca Lewis

There appears an untapped opportunity for brands to understand and recognise the unique values, lived experiences, and causes of the communities they purport to engage with, argues Mutant’s Rebecca Lewis.

Ladies, lip service and the art of being ludicrous
gender diversity iwd

Barua shares her no-holds-barred opinion on how to ensure International Women's Day doesn't get diluted amidst the commercialised marketing blitzkrieg

APAC marcomms leaders share what International Women's Day means to them
international womens day iwd By Campaign Staff

IWD 2024: "Swimming against the tide of toxic masculinity and waving the equality flag takes guts and an attitude of just not giving a f&*k"—read intriguing perspectives from the region's advertising and marketing voices.

Danone's Sri Widowati on work-life challenges, the glass cliff, and women's advancement in corporate Indonesia
gender gender equality iwd sri widowati women By Gunjan Prasad

The VP of marketing for Danone opens up about her conflict of priorities as a single mom with career goals and aspirations as part of our International Women’s Day 2024 coverage.

Beyond the scoreboard, unconventional leadership lessons from a tween
international womens day iwd leadership taboola By Brenda Chung

Women should not be people pleasers, Taboola's Brenda Chung learned this important life lesson from her 10-year-old daughter.

Perspective: Why being trans is not the reason I'm a male ally
dei diversity international womens day iwd lgbtq By Rain Khoo

Rain Khoo, a former creative at Proctor & Gamble, shares his transition journey and what it means to be a male ally.

IWD 2024: Google's Sapna Chadha on how Singapore can increase women's board participation
google international womens day iwd By Shawn Lim

Google's Sapna Chadha shares her journey as a female leader in a male-dominated industry in the first part of our International Women’s Day 2024 coverage.

Brand power in tackling Asia's gender divide and rewriting the story of equality
international womens day iwd By Bailey Bellingy

Global gender equality is on thin ice. Brands fixing the gap should treat this as nothing short of the greatest human challenge, not just for women but for the world, opines behavioural analyst Bailey Bellingy.

International Women's Day: What brands and businesses are doing
international womens day iwd By Staff Reporters

International Women’s Day is an opportunity for brands to champion their female-focused agenda and drive change. From Spotify to Research & Ranking to Ubras, Uniqlo, Vogue and Vietjet, we explore how businesses are making their mark on this occasion.

How exclusionary are industry networking events?
dei inclusion iwd By Shauna Lewis

Industry relationships are often forged on the golf course and in the pub.

Want to reach women? Put your brand safety fears aside
brand safety international womens day iwd By Mary Murcko

To reach female consumers, marketers must take a hard look at what content they deem unsafe and what keywords, topics or products they avoid.