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kitkat

A sweet KitKat break-time signal for Manila businesses
kitkat philippines vml philippines By Staff Reporters

In a twist on its classic image, KitKat Philippines has launched a campaign that transforms its iconic chocolate bar into a practical break-time signal for small business owners in Metro Manila.

KitKat ad features man weighed down with office burdens
kitkat By Alessandra Scotto di Santolo

Campaign was created by VML.

Nestlé increases marketing spend as sales fall 1.5%
kitkat By Marianne Calnan

Chief executive said Nestlé delivered ‘increased marketing investments’ despite the cost-of-living crisis.

KitKat gets lazy, lets AI do the work in a new campaign
kitkat By Ad Nut

Wunderman Thompson uses AI to create a new KitKat ad. Now if only Ad Nut could follow suit in its reviews.

KitKat surprises Fifa gamers with own goals
esports gaming kitkat By Ad Nut

Unsuspecting Malaysian gamers were given easy wins in this activation so that they could ‘have a break’.

KitKat offers a sweet treat for Malaysia: An all-star singalong
kitkat malaysia By Ad Nut

#RayaBersama music video features SonaOne, MK K-Clique, Naim Daniel, Sweet Qismina and Empty Page.

Fish curry KitKat? Gimme a break...
kitkat By Staff Reporters

Product innovation or publicity stunt? Let your taste buds decide...

Bear Brand on the up; and why Vietnam favours KitKats
food kitkat By Olivia Parker

The reigning names in food categories across Asia held onto their spots in 2019. But there is interesting movement further down the chart, and between markets.

Apathy reigns in Asia over Nestle's saga and social media mess
greenpeace kitkat pr public relations By Kenny Lim

Thanks to Facebook and other social media channels, Nestle has in recent weeks had to deal with an enormous public relations mess, the source of which lay deep in the Indonesian rainforest. But as international condemnation grows, why has the region stayed silent?

Why aren't more brands wrapped up in marketing's most obvious medium?
kitkat media

Speaking at this year's Asian Marketing Effectiveness Festival, Adam Morgan, founder of eatbigfish, expressed incredulity at the fact that he has never once seen a client place packaging on the media plan.

Social media blunder: Nestle censorship fuels firestorm on Twitter and Facebook
greenpeace kitkat youtube By Atifa Hargrave-Silk

It is perhaps the most powerful, albeit peculiar, case yet to illustrate the influence of social media: angry consumers hijacked Nestlé's Facebook page and posted attack messages that forced the brand to make an extraordinary about-turn.