The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From scrappy challengers to global icons, the brands behind the world’s most effective marketing begin with effectiveness: they live it, breathe it and build from it..
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Why the world’s most effective campaigns share one vital trait
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Effie reveals 58 contenders for global effectiveness title
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Winners of the Global Grand Effies, including top prize the Iridium Effie, to be announced later this month
Why Lions is buying Effie: to help brands make ‘better case’ for investing in marketing
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Planned acquisition comes at the same time as Ascential, the parent company of Lions, completes its £1.2 billion ($1.6 billion) sale to Informa this week.
BBDO tops global Effie Index for fourth time
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MullenLowe Lintas, Ogilvy India and Colenso BBDO land in the top five most effective agencies.
The job to be done, or, what’s the problem with objectives?
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An Effie-judging experience left Grey's Judd Labarthe pondering why agencies are so bad at defining the job marketing is meant to do.
Photos: Grand Effie snapped up by BBDO & Proximity Hong Kong for Snickers
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The 2016 Hong Kong Effies gave out 16 awards last night at the JW Marriott Hotel. The Grand Effie was won by the “Snickers’ Hungry Slip-Ups” campaign by BBDO and Proximity Hong Kong, which also scored two Golds and a Silver. Two other Golds went to “Nike Women Race - Better For It” by Ogilvy & Mather Hong Kong and “Kuk Fa Cha” by Havas Worldwide Hong Kong. See the full winners list: http://aaaa.com.hk/main/awards/effie-awards-2016/
Ogilvy and WPP top Effie Index
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Ogilvy & Mather has been named as the most effective ad network in the world by the Effie Index, while its owner, WPP, was named the most effective holding company for the fifth year in a row.
2016 Positive Change Effie Awards APAC jury chair announced
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SINGAPORE - Positive Change Effie Awards has announced Kitty Lun, Head of Creative Shop, Greater China, Facebook as the Asia Pacific Jury Chair.
2016 HK4As Effie Awards - call for entries
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The HK4As (The Association of Accredited Advertising Agencies of Hong Kong) continues its call for entries for the 13th Effie Hong Kong Awards, inviting marketers, brand owners, advertising and media agencies to submit entries for their successful advertising campaigns.
APAC Effie Awards 2016 announces remaining Heads of Jury
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SINGAPORE - Asia Pacific Effie Awards has announced 3 more Heads of Jury for the 2016 Awards.