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mars

Mars to switch $1.7 billion media account out of WPP
mars media review By Beau Jackson

Review concludes after an eight-month competitive process.

Four networks to pitch for global Mars account
mars By Shauna Lewis

Campaign understands the process is at the RFP stage.

Greenwashing allegations against Mars lead to AMV BBDO facing employment tribunal
amv bbdo greenwashing mars polina zabrodskaya whistleblower By Alessandra Scotto di Santolo

Former creative partner at the agency Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns.

Mars launches global agency review
mars review By Shauna Lewis

The review encompasses all its agencies, bar creative.

Mars to acquire Pringles maker Kellanova in largest buyout in packaged goods history
acquisitions fmcg mars By Matthew Keegan

Acquiring its snack rival for US$36 billion will mark the largest deal of 2024, giving Mars ownership of global cereal brands including Special K and Kellogg's Corn Flakes outside North America.

Snickers creates AI-generated José Mourinho for personalised messages
ai creativity mars By Marianne Calnan

Participants can share their unique videos on social media, and there’s a 50% discount on Snickers for those who join the activation.

Mars launches pet-friendly digital hub with Tripadvisor
mars By Reem Makari

With this partnership, the two brands aim to create an online community for pet owners to find travel and accommodation plans suitable for the whole family.

Mars Wrigley India CMO on evolving snack tastes and differing marketing tastes by generation
cmo fmcg mars By Nishtha Asthana

Nikhil Rao explains how Mars Wrigley brands are adapting to health and social trends, how premiumsation factors-in for older demographics and how personalised content is key for Gen Z.

What Mars wants from retail media networks
mars media retail retail media By Shawn Lim

Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but to add to bigger holistic brand experiences.

Teenagers are idiots. Adopt a dog.
BBDO mars murderous beasts By Ad Nut

Colenso BBDO and Mars' Pedigree team up again to tell us why humans need dogs.

Pedigree publishes book series for dogs
Colenso BBDO mars murderous beasts By Ad Nut

AD NUT's PICK OF THE WEEK: The Colenso BBDO-led initiative, Dogphonics, actually aims to get kids reading by catering to an audience that's all ears—and no judgement.

WPP's MediaCom and Essence team up to retain hold on Mars global media
mars media pitch wpp By Ben Bold

Appointment extends Mars' WPP relationship to include Essence.

PepsiCo poaches Mars Pet Nutrition CMO Jane Wakely for key marketing role
mars pepsico By Diana Bradley

Wakely worked at Mars for 20 years in various marketing leadership roles.

Google, Unilever, Mars and Diageo among brands uniting for UN Global Goals
brands Diageo google mars unilever By Fayola Douglas

Brands and businesses are donating space on corporate HQs to carry giant sticky notes.

Whiskas’ charming new ad features music scientifically proven to appeal to cats
mars whiskas By Sara Nelson

Brand platform positions Mars pet food brand as the source of happier, purring cats.

Mars named vice chair of Unstereotype Alliance
equality equity gender mars By Alison Weissbrot

The alliance aims to eradicate harmful stereotypes in advertising and marketing.

Mars CMO credits long-term commitment for its creative success
mars spikes spikes asia By Robert Sawatzky

Jane Wakely "absolutely thrilled" to earn Spikes Asia Advertiser of the Year award, with Asia-Pacific serving as a "huge source of creativity and innovation" for Mars.

Mars named 2021 Spikes Asia Advertiser of the Year
mars spikes spikes asia By Staff Reporters

The award recognises the brand for outstanding creative excellence across the Asia-Pacific region.

Industry’s gender equality progress ‘not fast enough’ for Mars' Michele Oliver
international womens day mars By Brittaney Kiefer

The marketing leader explains how Mars is trying to give a platform to women whose voices 'are not typically heard' and discusses what more the industry needs to do to achieve true equality.

Want a dog? Use this slide deck from Pedigree to convince your partner
Colenso BBDO mars murderous beasts By Ad Nut

Pedigree and Colenso BBDO created a presentation (and some hilarious films) to convince young people to take a baby step into parenting—by adopting a dog.