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Instilling a culture of curiosity a challenge for marketing chiefs, says report
cmos creativebrief curiosity By Alessandra Scotto di Santolo

The survey respondents included 50 chief marketers and marketing directors across brands like Tommy Hilfiger, Bacardi and Adidas.

Here’s a thought: Marketers can sell anything—except their own value
cmos csuite gurdeep puri marketing effectiveness opinion By Gurdeep Puri

Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.

Why the CMO role has not got easier
ces cmos havas media marketing opinion sir martin sorrell By Ailsa Buckley

With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, brand strategy, CRM, social, PR and even HR.

Andrew Baxter: ‘Business planning should be simple and practical’
australia cmos By Rahat Kapur

To avoid getting lost in lofty, ethereal value statements, business planning should accurately and speedily spell out a company’s goals, says the Australian marketing veteran in an interview with Campaign.

The Great Resignation hits CMOs
cmos marcomms By Alison Weissbrot

Recent high-profile chief marketer departures underscore the growing complexity of the job.

The year ahead for CMOs: Sustainability, purpose, data, agility top the agenda in APAC
cmos data forecast marketing privacy By Rahul Sachitanand

CMOs in 2022 will be challenged like never before with leaders focusing on brand purpose, data insights, sustainability, agility, complexity and the rise of new media, Campaign has discovered.

The lost generation in marketing
cmos marketing strategy By Jennifer Woollford

By valuing new and shiny skills over core strategic skills, the marketing industry is missing out on opportunities to develop the next generation of strategic marketers.

CMOs lag behind other leaders in heading digital transformation projects: Forrester
cmos digital transformation forrester top of the charts By Staff Reporters

TOP OF THE CHARTS: New research finds marketing and technology leaders fail to work in lock step and half of IT leaders expect the CMO title to be replaced.

How CMOs can be a force for change when defining brand purpose
cmos By Staff Writer

At a roundtable hosted by Campaign and Twitter, Asia’s top marketing leaders speak candidly about avoiding ‘woke-washing’, living with controversy, and balancing real-world impact and long-term profit.

'We should celebrate the demise of the cookie'
cmos cookies google pg By Rahul Sachitanand

CAMPAIGN 360: Senior marketers from Google, Dole and P&G discuss the opportunity for evolution in the cookieless future, and how far along brands are in transforming.

Six takeaways from Forrester's predictions for CMOs in 2021
cmos cx forrester predictions technology By Rahul Sachitanand

In a time of intense flux, sweeping changes could affect everything from purpose to customer loyalty and cause an existential crisis for CMOs.

The Asia-Pacific Power List returns today
cmos power list By Campaign Staff

Our list of the most influential and purposeful marketers in the region will be unveiled shortly.

Power List 2020: Asia-Pacific's 50 most influential and purposeful marketers
apac asia asia pacific cmos marketing people to watch power list By Staff Reporters

Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific.

APAC CMOs hunt for new help
brands cmo cmos marketers r3 research By Staff Reporters

EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.

Study: Small percentage of CMOs are driving transformation
accenture cmos transformation By Lindsay Stein

Accenture's survey includes insights from nearly 1,000 CMOs and more than 500 CEOs.

Nominate for Asia's first CMO Power List 2018
cmos marketing By Olivia Parker

We are taking suggestions for Campaign's first Asia-wide CMO Power List, a definitive guide to the most influential marketers in the region.

CMOs need to champion brand building
cmos By Faaez Samadi

Not enough CMOs are setting the agenda in their business, despite the role being more complex and critical than ever, say David Phillips and Adrian Mills of Deloitte Australia.

Huawei CMO makes Global Marketer of the Year shortlist
cmo cmos wfa By Daniel Farey-Jones

The World Federation of Advertisers has shortlisted six CMOs to compete for its inaugural Global Marketer of the Year award.

Challenging times ahead for CMOs: Oracle survey
adtech cmos digital marketing martech By Gabey Goh

Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.

CMOs descend from their ‘Ivory Tower’
cmos marketing roi By Li Mei Foong

Marketing chiefs are the vanguards of change in the blitz of market disruption, and they need to apply both the left and right brain to succeed.

CMOs need to take bigger risks for great creativity: Zeno Group CEO
cannes cmo cmos creativity By Faaez Samadi

Brands need to be braver in their creativity without being reckless, and PR agencies are duty-bound to push them out of their comfort zones, according to Barby Siegel of Zeno Group.

2016 will be about ‘customer-obsessed growth’: Forrester
asia pacific cmos digital marketing By Gabey Goh

SINGAPORE - CMOs and customer-experience leaders will rally to achieve customer-obsessed growth by adopting human-centred design and data analytics to deliver exceptional experiences, according to Forrester Research.