Gurdeep Puri

Here's a thought: Bigger isn’t always better

Here's a thought: Bigger isn’t always better

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and extinguishing the very spark clients value most.

Here's a thought: Embrace the AI death star

Here's a thought: Embrace the AI death star

AI may threaten your job and predict your death, but according to Gurdeep Puri, instead of panicking, it's time to embrace it.

Here’s a thought: Marketers can sell anything—except their own value

Here’s a thought: Marketers can sell anything—except their own value

Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.

Here's a thought: Is AI making advertising dumb?

Here's a thought: Is AI making advertising dumb?

The real problem with AI isn’t that it will take your job says Gurdeep Puri, It’s that it might make you stupid and turn your agency into a collection of duds.

How to embed effectiveness in your agency culture

How to embed effectiveness in your agency culture

Gurdeep Puri, founding partner of The Effectiveness Partnership, shares his tips for embedding effectiveness into your agency's culture.