The real problem with AI isn’t that it will take your job says Gurdeep Puri, It’s that it might make you stupid and turn your agency into a collection of duds.
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gurdeep puri
Here's a thought: Is AI making advertising dumb?
ai
artificial intelligence
gurdeep puri
heres a thought
Here’s a thought: Marketers can sell anything—except their own value
cmos
csuite
gurdeep puri
marketing effectiveness
opinion
Despite effectiveness being so high on the agenda, why are marketers still failing to make their case to the C-suite? Gurdeep Puri delves into the industry’s most frustrating paradox.
VIDEO: Collaboration is the solution says The Effectiveness Partnership’s Gurdeep Puri
gurdeep puri
the effectiveness partnership
GLOBAL – Founding partner of London-based consultancy The Effectiveness Partnership Gurdeep Puri speaks on the dangers of fragmentation within advertising agencies.
How to embed effectiveness in your agency culture
gurdeep puri
Gurdeep Puri, founding partner of The Effectiveness Partnership, shares his tips for embedding effectiveness into your agency's culture.