The race to build AI tools
Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?
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Roundtable: Digital pain points include attribution, measurement, justifying costs
At a lunch roundtable event hosted by AdParlor, brand marketers shared pain points in trying to navigate digital and connect all the dots.
Challenging times ahead for CMOs: Oracle survey
Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.
Tech Talk: Muzaara, Narratrs and Oracle
A weekly roundup of tech news and announcements.
Bing-ing it back in Asia: Search engine touts ad offerings
Steve Sirich, general manager of Bing Ads Marketing at Microsoft, talks about the future of search and Bing’s plans in Asia.
Options aplenty for Malaysia in F1-less future
Regional and local motorsport events might get more attention, which could work out to the benefit of brands.
Grasping the creative in programmatic
It’s still early days adding programmatic’s speed and targeting to creative in Asia, but brands shouldn’t wait to set the wheels in motion.
OMG Australia plugs in to Spotify with The Trade Desk
Media agency lays claim to being the first in the market to seriously embrace programmatic audio for client campaigns.
Photos: Unruly Singapore 'Meet the makers' event
Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.
How Disney’s Finding Dory used mobile video to win over Indonesia
CASE STUDY: Disney Pixar’s Finding Dory used an immersive mobile experience to get consumers flocking to the theatres.
Tencent offers brands guided gateway to Chinese tourists
Tencent IBG launches international ad solutions in Singapore to support brands seeking to engage Chinese visitors.
Dentsu Sports Asia ties up with Olympic Council of Malaysia
Four-year deal grants sports marketing agency exclusive rights to market and acquire sponsors for Malaysia’s National Olympic Committee.
Last lap for Singapore F1 Grand Prix?
As Malaysia reportedly plans to drop its Formula One event, industry pundits weigh in on the possibility of Singapore without an F1 night race.
Tech Talk: WPP, Spotify, Smaato, Facebook, MediaMath and more
A weekly roundup of tech news and announcements.
South Korea tops global viewable completion rates: TubeMogul
South Korea, Japan and Indonesia lead the world in video ad attention, while Malaysia, Thailand and China trail behind in Q3.
Dentsu Aegis Network names iProspect APAC CEO
Former Google executive Joanna Catalano takes on the role in the new year.
Dentsu Aegis Network signs on with AsiaMX
Partnership with global media network comes alongside slew of senior appointments.
Tech Talk: S4M, Innity, Ooyala, Zenith and more
A weekly roundup of tech news and announcements.
Bridgestone appoints M&C Saatchi Singapore as APAC AOR
Tyre brand awards M&C Saatchi branding and digital duties for the region.
Vice Media debuts in Indonesia
Media brand expands APAC presence, signs content partnerships with Jawa Pos TV and Google
VML launches global advisory services practise in Asia
Agency expands services portfolio in the region, names Oliver Eriksson as lead.
Moving Audiences platform pools 2,000 digital billboards in six countries
Digital media marketplace for OOH assets seeks to bring automation and transparency to the sector.
How Indonesia’s Tiket.com boosted bookings
CASE STUDY: Online travel platform Tiket.com partnered with Glispa to boost engagement and increase the number of bookings in Indonesia.
U Mobile wins gold in Malaysian ‘Telcolympics’
A new campaign takes an indirect and humorous route in pitting the challenger telco brand against its heavyweight competitors.
Tech Talk: Adobe, Sizmek, Oracle and more
A weekly roundup of tech news and announcements.
Publicis Media’s NextTECHnow makes Singapore debut
Global initiative launches in its third market with mission to connect startups and brands.
CMOs first in the firing line if business targets not met: Accenture Strategy
To win the C-suite race and become indispensable, lead the disruptive growth agenda, says consultancy firm.
AIA, Manulife and Prudential top SEA social media: Digimind
A new report by Digimind looks at 21 B2C insurance brands in Southeast Asia and evaluates their social media standing.
India leads adoption of header bidding in Asia: AppNexus
AppNexus’ APAC chief talks to Campaign Asia-Pacific about mobile driving programmatic, as well as header bidding’s potential for publishers and the threat it poses to Google.
Ong Shunmugam unveils new brand identity
Singaporean fashion house engaged TSLA Design for new brand identity and language.
Photos: DDB Worldwide launches Equator satellite office at Temasek Polytechnic
New satellite office of DDB’s Equator to groom the next generation of creative technologists in Singapore.
75 percent of internet use will be mobile in 2017: Zenith
Mobile advertising will account for 60 percent of all internet advertising in 2018, according to Zenith.
Tech Talk: ComScore, InMobi, MediaMath, Hootsuite and more
A weekly roundup of tech news and announcements.
Ogilvy promotes PR head to group MD in Singapore
Ee Rong Chong tapped to fill number two spot to help accelerate agency integration.
Macau Tourism gets sticky with Singapore commuters
Tourism board sought to raise the profile of Macau as an exciting and ‘sticky’ destination.
VML launches operations in Malaysia
Agency launches fifth office in the Southeast Asia and India region in response to growing digital demand.
Singapore Tourism launches global media tender
The board has launched an RFP for a new global media agency.
AirAsia OOH campaign puts commuters in Mauritius
OOH campaign lets Singapore commuters picture themselves in an exotic location.
Mobile now dominates ecommerce transactions in Asia: Criteo report
Brands can no longer ignore mobile platforms as a primary means to drive ecommerce sales says Criteo.
Tech Talk: Yahoo, Sizmek, Facebook, IAB, Twitter and more
A weekly roundup of tech news and announcements.
AsiaMX beefs up inventory with new TV partners
AsiaMX announces slate of new TV network partners, both international and regional, expanding its inventory to US$500 million in programmatic advertising assets.
How Athlete’s Foot used programmatic TV to boost sales
CASE STUDY: Use of programmatic TV helped maximise budget for highly targeted campaign that required presence in peak programming.
Viewability? Well, it’s a start
The conversation is only just starting in Southeast Asia, but marketers are already thinking about viewability standards and viewable CPM.
Tech Talk: DataXu, Adknowledge Asia, Criteo and more
A weekly roundup of tech news and announcements.
Tech tools can help marketers return to creativity: Salesforce
Salesforce Marking Cloud’s Asia head talks about frustrations with CMOs and what new innovations coming out of Dreamforce this year hold for brands.
Dreamforce Day 1 announcements feature platform power-ups
Key product announcements from the first day of Dreamforce 2016, Salesforce’s annual conference taking place this week in San Francisco.
CASE STUDY: Tiffany goes direct for programmatic performance in China
The company used a direct programmatic buying strategy in China to boost brand awareness and deliver customised messaging.
Light Reaction switches on in Vietnam
Newest office in Southeast Asia expands presence to 32 markets globally.
Software the answer to ad industry woes: TubeMogul CEO
Ad tech company reports jump in number of direct deals with brands as marketers seek to gain more control over data.
Snapchat and Instagram usage doubles in Asia: Kantar TNS
Study shows 39 percent of connected consumers in APAC now using Instagram; 15 percent on Snapchat.
Salesforce acquires Krux in bid to boost data analytics
US$700 million acquisition deal touted to bolster Salesforce's ability to better identify and serve its cloud-software customers.
Singapore Tourism signs up with Lyft and Pandora
Destination-marketing partnerships support Singapore Airlines’ launch of non-stop flights between San Francisco and Singapore.
CASE STUDY: How FrieslandCampina’s digital shift scored with Vietnam’s mothers
The brand had to change the way it engaged with consumers in order to stay connected with digitally savvy mothers.
Malaysian YouTube stars wax lyrical for customisable cosmetics-cushion cases
Bubbly music video aims to introduce new Cushion product in memorable style.
Tech Talk: DAN, MDA, Oracle, Salesforce, AppNexus and more
A weekly roundup of tech news and announcements.
Brands need to adapt to grab messaging-app opportunities: Forrester
With more than 3 billion consumers spending time on messaging apps, brands are facing a whole new set of marketing opportunities and challenges, says research firm Forrester.
Facebook's video screwup: A tipping point for brands to be more discerning?
Facebook’s video miscalculation underscores the need for independent verification, a focus on view quality and platform diversification, experts say.
Red2’s mission to boost Vietnam’s digital community
Digital performance outfit hopes to do more than just good work.
Rise of design-led thinking a boon for creatives: Adobe
Rise of design-led thinking in the realm of business having positive spillover effect on creative careers says Adobe.
Dentsu Media launches third DM Lab, in Vietnam
New Media Laboratory extends media agency’s network of ideas and technology incubation further into Southeast Asia.
Shot at Spikes: Not sure about being in advertising? Watch this
Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.
Tech Talk: Google, Facebook, MediaMath, MSL Group and more
A weekly roundup of tech news and announcements.
Spikes delegates tell us what work they wish they'd done
Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.
Dentsu issues full statement on overbilling
Dentsu President and CEO Tadashi Ishii outlines extent of inappropriate transactions, extends apologies to advertisers.
Shot at Spikes: Creatives recount their scariest pitches
Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.
The Trade Desk rings bell on new public chapter
After a strong Nasdaq debut for The Trade Desk overnight, things may be looking up for ad tech firms on Wall Street. At Spikes Asia, Campaign Asia-Pacific caught up with the company's Matt Harty to talk about priorities in Asia.
As India’s bloggers mature, brands have more opportunities to engage: EXPD study
Sixty percent of bloggers in India say they are now working full-time, opening up opportunities for sustainable brand positioning and influence.
Havas launches growth accelerator for post-Series A startups in Australia
New venture arm to embrace growth-stage startups and find commercial opportunities.
Updated: Grab goes for blood in new ad in Indonesia (Warning: Disturbing images)
The ride service offends many with a gore-filled ad making the questionable claim that its drivers are safer.
Interactive OOH panels invite passersby to give Narelle Kheng a Coke
OOH campaign highlights offline to online influencer interactions.
Tech Talk: DDB, Facebook, Blis, Glispa, PubMatic and more
A weekly roundup of tech news and announcements.
Marketplace quality a top concern for APAC marketers: OpenX study
Latest report by ExchangeWire Research shows shift in marketer perceptions on value of programmatic advertising
Dentsu Aegis Network acquires Australia’s WiTH Collective
Acquisition move expands network’s data and CRM portfolio in the market
Women to Watch roundtable: Millennials and mothers
The talent is out there, but achieving diversity in the workforce and leadership ranks requires companies to be flexible and understanding.
IPG’s Octagon acquires majority stake in Australia’s Milkmoney
Milkmoney will operate within the Octagon Sports and Entertainment Network of IPG.
Tech Talk: Unruly, GroupM, TubeMogul, Sizmek and more
A weekly roundup of tech news and announcements.
Standard Chartered invites Liverpool fans to virtual Anfield
Virtual tour of Anfield aims to bring Liverpool’s Asian fans closer to the club.
APAC buyers and sellers divided over programmatic expansion: ExchangeWire Research
Emerging APAC digital buyer market views more programmatic players favourably.
Desperados tags Singapore with light for #BreakNormalArtHack
Beer brand Desperados sparks up street art movement with light in Singapore.
Tech Talk: ComScore, Vpon, Mediacorp, Facebook and Longtail
A weekly roundup of tech news and announcements.
PHOTOS: Bacardi-Martini celebrates F1 hits with life-sized replicas
Life-sized replicas of Williams Martini Racing’s FW38 race car on display around Singapore
Philippines sees spike in marketing recruitment efforts: Monster Index
While Philippines sees a jump, e-recruitment of advertising, marketing and media professionals remains slow across Singapore and Malaysia in July.
Globe's journey to becoming an experience business
VIDEO: The telco's Rebecca V. Eclipse gets honest about the challenges in transforming customer experience.
Mobile roadblocks set off hunt for a bypass
As mobile ad-blocking soars in popularity across Asia, marketers ask whether in-feed advertising is the answer for brands.
Ignore market-by-market quirks in digital behaviour at your peril: Experian/IDC research
New research from Experian and IDC confirms significant market variation in search and discovery, as well as the triggers of product interest, purchase intent, and brand engagement.
Transformation, comms and crisis: Q&A with Commvault’s Bill Wohl
INSIDE IN-HOUSE PR: Commvault’s chief communications officer discusses lessons from his time with HP, the relationship between comms and marketing, and the fun of working with B2B brands.
Tech Talk: Unruly, MediaMath, Trade Desk, Facebook and more
A weekly round-up of this week's tech news and announcements.
Resorts World Sentosa sets the stage for Halloween
Resorts World Sentosa embarks on a multifaceted scare campaign to drum up interest for the return of Universal Studio Singapore’s Halloween Horror Nights.
Safety key for Pokemon Go brand following Japan death
The impact of a recent accident on the brand may be minimal, but Niantic should nonetheless do more to promote safe play.
CtrlShift enters new phase with leadership shuffle
New management team at CtrlShift tasked with cementing company's position as an audience solutions company.
AdAsia launches influencer-marketing platform CastingAsia
Adtech company AdAsia launches new platform to tie influencer marketing to programmatic advertising.
Finding audiences: Not all location data are created equal
Location has levels of precision, and much of the data out there may not be up to marketers' expectations.
Social media overtakes traditional metrics for brands: TNS study
Social media metrics overtake traditional ones to become the most popular component used by brands.
Tech Talk: Affinity, Twitter, Instagram, Digimind and more
A weekly roundup of tech news and announcements.
What the 'Station Stories' series is doing for Shell in Malaysia
Second 'season' of content series continues an effort to humanise and build affinity for the brand.
Aussie kids consume more media and have deeper pockets: Cartoon Network study
Media consumption by Australian kids has increased, along with their pocket money.
Kiwis are 'Sweeter than you think', sings Zespri
New campaign attempts to sweeten the kiwifruits' sour reputation with a musical number.
The secret search lives of Australian girls
A campaign for Dove by J Walter Thompson Sydney uses online search as a prompt to get parents and girls talking about self-esteem issues.
Tech Talk: IAB Singapore, AdParlor, LinkedIn, Unruly and more
A weekly roundup of tech news and announcements.
Nat Geo opens doors to Peranakan lives
The channel and Isobar Malaysia open doors to cultural understanding with campaign supporting documentary series.