Philippines Smart Communications breaks barriers with LGBT community
Smart Communications' coming-out tale, by Dentsu JaymeSyfu, earns raves.
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Dentsu Utama resigns from 4As over 'unfounded' Kancil disqualification
MALAYSIA – Dentsu Utama has announced that it and its representatives have resigned from the Association of Accredited Advertising Agents Malaysia (4As) in protest at what it calls an "unfounded" judgment of plagiarism that led the organisation to revoke Kancil Awards for two of its campaigns.
Brand consultancy OgilvyRed makes APAC debut
HONG KONG - Ogilvy & Mather has announced the Asia launch of OgilvyRed, the network’s consulting arm that brings together senior strategic specialists to work on marketing transformation for brands.
Tech Talk: DDB, Facebook, Blis, Glispa, PubMatic and more
A weekly roundup of tech news and announcements.
Ogilvy promotes PR head to group MD in Singapore
Ee Rong Chong tapped to fill number two spot to help accelerate agency integration.
Women to Watch roundtable: Millennials and mothers
The talent is out there, but achieving diversity in the workforce and leadership ranks requires companies to be flexible and understanding.
Shot at Spikes: Not sure about being in advertising? Watch this
Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.
Spikes delegates tell us what work they wish they'd done
Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.
Shot at Spikes: Creatives recount their scariest pitches
Our reporters capture some honest answers to their QOTD from creatives at Spikes Asia.
Tech Talk: DAN, MDA, Oracle, Salesforce, AppNexus and more
A weekly roundup of tech news and announcements.
Singapore Tourism signs up with Lyft and Pandora
Destination-marketing partnerships support Singapore Airlines’ launch of non-stop flights between San Francisco and Singapore.
CASE STUDY: How FrieslandCampina’s digital shift scored with Vietnam’s mothers
The brand had to change the way it engaged with consumers in order to stay connected with digitally savvy mothers.
Brands need to adapt to grab messaging-app opportunities: Forrester
With more than 3 billion consumers spending time on messaging apps, brands are facing a whole new set of marketing opportunities and challenges, says research firm Forrester.
Facebook's video screwup: A tipping point for brands to be more discerning?
Facebook’s video miscalculation underscores the need for independent verification, a focus on view quality and platform diversification, experts say.
Dentsu issues full statement on overbilling
Dentsu President and CEO Tadashi Ishii outlines extent of inappropriate transactions, extends apologies to advertisers.
As India’s bloggers mature, brands have more opportunities to engage: EXPD study
Sixty percent of bloggers in India say they are now working full-time, opening up opportunities for sustainable brand positioning and influence.
Havas launches growth accelerator for post-Series A startups in Australia
New venture arm to embrace growth-stage startups and find commercial opportunities.
Interactive OOH panels invite passersby to give Narelle Kheng a Coke
OOH campaign highlights offline to online influencer interactions.
IPG’s Octagon acquires majority stake in Australia’s Milkmoney
Milkmoney will operate within the Octagon Sports and Entertainment Network of IPG.
Marketplace quality a top concern for APAC marketers: OpenX study
Latest report by ExchangeWire Research shows shift in marketer perceptions on value of programmatic advertising
Dentsu Aegis Network acquires Australia’s WiTH Collective
Acquisition move expands network’s data and CRM portfolio in the market
Tech Talk: Google, Facebook, MediaMath, MSL Group and more
A weekly roundup of tech news and announcements.
Dentsu Media launches third DM Lab, in Vietnam
New Media Laboratory extends media agency’s network of ideas and technology incubation further into Southeast Asia.
Tech Talk: ComScore, Vpon, Mediacorp, Facebook and Longtail
A weekly roundup of tech news and announcements.
Philippines sees spike in marketing recruitment efforts: Monster Index
While Philippines sees a jump, e-recruitment of advertising, marketing and media professionals remains slow across Singapore and Malaysia in July.
PHOTOS: Bacardi-Martini celebrates F1 hits with life-sized replicas
Life-sized replicas of Williams Martini Racing’s FW38 race car on display around Singapore
Standard Chartered invites Liverpool fans to virtual Anfield
Virtual tour of Anfield aims to bring Liverpool’s Asian fans closer to the club.
Globe's journey to becoming an experience business
VIDEO: The telco's Rebecca V. Eclipse gets honest about the challenges in transforming customer experience.
Resorts World Sentosa sets the stage for Halloween
Resorts World Sentosa embarks on a multifaceted scare campaign to drum up interest for the return of Universal Studio Singapore’s Halloween Horror Nights.
Tech Talk: Unruly, GroupM, TubeMogul, Sizmek and more
A weekly roundup of tech news and announcements.
APAC buyers and sellers divided over programmatic expansion: ExchangeWire Research
Emerging APAC digital buyer market views more programmatic players favourably.
Desperados tags Singapore with light for #BreakNormalArtHack
Beer brand Desperados sparks up street art movement with light in Singapore.
Options aplenty for Malaysia in F1-less future
Regional and local motorsport events might get more attention, which could work out to the benefit of brands.
Photos: Unruly Singapore 'Meet the makers' event
Inaugural event hosted by Unruly saw creative agencies pitching to clients in a speed-dating format.
How Athlete’s Foot used programmatic TV to boost sales
CASE STUDY: Use of programmatic TV helped maximise budget for highly targeted campaign that required presence in peak programming.
Snapchat and Instagram usage doubles in Asia: Kantar TNS
Study shows 39 percent of connected consumers in APAC now using Instagram; 15 percent on Snapchat.
The Trade Desk rings bell on new public chapter
After a strong Nasdaq debut for The Trade Desk overnight, things may be looking up for ad tech firms on Wall Street. At Spikes Asia, Campaign Asia-Pacific caught up with the company's Matt Harty to talk about priorities in Asia.
Dreamforce Day 1 announcements feature platform power-ups
Key product announcements from the first day of Dreamforce 2016, Salesforce’s annual conference taking place this week in San Francisco.
Rise of design-led thinking a boon for creatives: Adobe
Rise of design-led thinking in the realm of business having positive spillover effect on creative careers says Adobe.
Malaysian YouTube stars wax lyrical for customisable cosmetics-cushion cases
Bubbly music video aims to introduce new Cushion product in memorable style.
Macau Tourism gets sticky with Singapore commuters
Tourism board sought to raise the profile of Macau as an exciting and ‘sticky’ destination.
Updated: Grab goes for blood in new ad in Indonesia (Warning: Disturbing images)
The ride service offends many with a gore-filled ad making the questionable claim that its drivers are safer.
VML launches operations in Malaysia
Agency launches fifth office in the Southeast Asia and India region in response to growing digital demand.
AirAsia OOH campaign puts commuters in Mauritius
OOH campaign lets Singapore commuters picture themselves in an exotic location.
Mobile now dominates ecommerce transactions in Asia: Criteo report
Brands can no longer ignore mobile platforms as a primary means to drive ecommerce sales says Criteo.
Tech Talk: Yahoo, Sizmek, Facebook, IAB, Twitter and more
A weekly roundup of tech news and announcements.
AsiaMX beefs up inventory with new TV partners
AsiaMX announces slate of new TV network partners, both international and regional, expanding its inventory to US$500 million in programmatic advertising assets.
U Mobile wins gold in Malaysian ‘Telcolympics’
A new campaign takes an indirect and humorous route in pitting the challenger telco brand against its heavyweight competitors.
Publicis Media’s NextTECHnow makes Singapore debut
Global initiative launches in its third market with mission to connect startups and brands.
Moving Audiences platform pools 2,000 digital billboards in six countries
Digital media marketplace for OOH assets seeks to bring automation and transparency to the sector.
How Indonesia’s Tiket.com boosted bookings
CASE STUDY: Online travel platform Tiket.com partnered with Glispa to boost engagement and increase the number of bookings in Indonesia.
Tech Talk: Adobe, Sizmek, Oracle and more
A weekly roundup of tech news and announcements.
CMOs first in the firing line if business targets not met: Accenture Strategy
To win the C-suite race and become indispensable, lead the disruptive growth agenda, says consultancy firm.
75 percent of internet use will be mobile in 2017: Zenith
Mobile advertising will account for 60 percent of all internet advertising in 2018, according to Zenith.
Tech Talk: ComScore, InMobi, MediaMath, Hootsuite and more
A weekly roundup of tech news and announcements.
Singapore Tourism launches global media tender
The board has launched an RFP for a new global media agency.
Tech tools can help marketers return to creativity: Salesforce
Salesforce Marking Cloud’s Asia head talks about frustrations with CMOs and what new innovations coming out of Dreamforce this year hold for brands.
CASE STUDY: Tiffany goes direct for programmatic performance in China
The company used a direct programmatic buying strategy in China to boost brand awareness and deliver customised messaging.
Software the answer to ad industry woes: TubeMogul CEO
Ad tech company reports jump in number of direct deals with brands as marketers seek to gain more control over data.
Salesforce acquires Krux in bid to boost data analytics
US$700 million acquisition deal touted to bolster Salesforce's ability to better identify and serve its cloud-software customers.
AIA, Manulife and Prudential top SEA social media: Digimind
A new report by Digimind looks at 21 B2C insurance brands in Southeast Asia and evaluates their social media standing.
India leads adoption of header bidding in Asia: AppNexus
AppNexus’ APAC chief talks to Campaign Asia-Pacific about mobile driving programmatic, as well as header bidding’s potential for publishers and the threat it poses to Google.
VML launches global advisory services practise in Asia
Agency expands services portfolio in the region, names Oliver Eriksson as lead.
Tech Talk: DataXu, Adknowledge Asia, Criteo and more
A weekly roundup of tech news and announcements.
Viewability? Well, it’s a start
The conversation is only just starting in Southeast Asia, but marketers are already thinking about viewability standards and viewable CPM.
Today’s data-driven marketing is not true predictive marketing: Commvault
SINGAPORE - The concept of data-driven marketing has been talked about for quite a long time, but the reality in practice is not living up to true potential, according to Commvault System’s global CMO Chris Powell and APAC marketing director Claire Larsen.
Challenging times ahead for CMOs: Oracle survey
Marketers need more support as they transition from marketing and campaign management, to an era of customer experience, according to an Oracle survey.
Tech Talk: Muzaara, Narratrs and Oracle
A weekly roundup of tech news and announcements.
Bing-ing it back in Asia: Search engine touts ad offerings
Steve Sirich, general manager of Bing Ads Marketing at Microsoft, talks about the future of search and Bing’s plans in Asia.
Grasping the creative in programmatic
It’s still early days adding programmatic’s speed and targeting to creative in Asia, but brands shouldn’t wait to set the wheels in motion.
Dentsu Aegis Network signs on with AsiaMX
Partnership with global media network comes alongside slew of senior appointments.
Tech Talk: S4M, Innity, Ooyala, Zenith and more
A weekly roundup of tech news and announcements.
Tencent offers brands guided gateway to Chinese tourists
Tencent IBG launches international ad solutions in Singapore to support brands seeking to engage Chinese visitors.
Dentsu Sports Asia ties up with Olympic Council of Malaysia
Four-year deal grants sports marketing agency exclusive rights to market and acquire sponsors for Malaysia’s National Olympic Committee.
Last lap for Singapore F1 Grand Prix?
As Malaysia reportedly plans to drop its Formula One event, industry pundits weigh in on the possibility of Singapore without an F1 night race.
Tech Talk: WPP, Spotify, Smaato, Facebook, MediaMath and more
A weekly roundup of tech news and announcements.
South Korea tops global viewable completion rates: TubeMogul
South Korea, Japan and Indonesia lead the world in video ad attention, while Malaysia, Thailand and China trail behind in Q3.
Dentsu Aegis Network names iProspect APAC CEO
Former Google executive Joanna Catalano takes on the role in the new year.
Bridgestone appoints M&C Saatchi Singapore as APAC AOR
Tyre brand awards M&C Saatchi branding and digital duties for the region.
Vice Media debuts in Indonesia
Media brand expands APAC presence, signs content partnerships with Jawa Pos TV and Google
Ong Shunmugam unveils new brand identity
Singaporean fashion house engaged TSLA Design for new brand identity and language.
Photos: DDB Worldwide launches Equator satellite office at Temasek Polytechnic
New satellite office of DDB’s Equator to groom the next generation of creative technologists in Singapore.
How Disney’s Finding Dory used mobile video to win over Indonesia
CASE STUDY: Disney Pixar’s Finding Dory used an immersive mobile experience to get consumers flocking to the theatres.
The race to build AI tools
Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?
OMG Australia plugs in to Spotify with The Trade Desk
Media agency lays claim to being the first in the market to seriously embrace programmatic audio for client campaigns.
Roundtable: Digital pain points include attribution, measurement, justifying costs
At a lunch roundtable event hosted by AdParlor, brand marketers shared pain points in trying to navigate digital and connect all the dots.
Tech wrap-up: Mobile matters and machines in marketing
A weekly round-up of tech news and announcements.
Adobe expands digital experience-building capabilities
Showcase of tools taking place at annual conference event in Singapore
Unruly unlocks Pulse and Future Video Lab in Asia
New offerings aim to meet demand for better insights and futureproofing of digital video advertising strategies.
Diversity should not be a reactive exercise: Havas Group
SINGAPORE - Patti Clifford, Havas Group's chief talent officer, sat down with Campaign Asia-Pacific to discuss efforts to encourage diversity in leadership, which she believes comes down to respect for individuals and integrity of process.
You can't afford to ignore SEA’s entrepreneurial women: iProspect
SINGAPORE - A new voice has emerged with female consumers in Southeast Asia, sparking a need for new ways to communicate, according to a report from iProspect.
In-app ads and games dominate mobile Asia: Opera Mediaworks
Clickthrough on apps was found to be between 1.3 times to twice as high as mobile web clickthrough in all surveyed countries.
The programmatic journey of Chinese travellers: Vpon study
A joint report by Vpon Big Data Group and research firm GfK takes a deeper look at the how brands can reach out to the growing of outbound travellers.
Google 'State of Play' report showcases YouTube’s high viewability
Google has released is latest State of Play – Video Insights report, which looks at the state of programmatic video advertising around the world across the company’s DoubleClick Bid Manager (DBM) and DoubleClick for Publishers (DFP) platforms from Q4 of 2014 through Q4 of 2015.
#DontGetStuck with insurance sloths, says DirectAsia
From Singapore: ‘#DontGetStuck’ for DirectAsia Insurance by MullenLowe Singapore
Social 'experiment' breaks down recipe for viral videos
Australia’s The Woolshed Co. conducted a two-year long 'social experiment' to break down the essence of what makes content viral and shareable, while also showcasing its own capabilities.
Pokémon Go or no: Should Asia’s brands catch ‘em all?
Industry experts weigh in on the all-the-rage game and mobile AR in general. Read this before you decide what (if anything) your brand should do.
Adaptive rollout pays dividends for Mindshare Malaysia
What underlies the media agency's recent wins, including digital remits for Nippon Paint and DiGi?
Dentsu Branded Agencies appoints Adam Good as chief digital officer
SINGAPORE - Dentsu Branded Agencies (DBA), part of Dentsu Aegis Network, has appointed Adam Good to the role of chief digital officer for the region, effective immediately.
Liberty to embrace life’s simple joys
SINGAPORE - With a fresh roster of agencies and a new national advertising campaign aimed at raising its brand profile, Liberty Insurance is eyeing a bigger role in the country’s insurance conversation. Teo Ser Foong, VP of marketing and analytics, talks to Campaign Asia-Pacific about brand ambitions.