A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.
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2025 Cannes Contenders: RGA creatives weigh in
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rga
2025 Cannes Contenders: Bear Meets Eagle On Fire’s creatives reveal top contenders
bear meets eagle on fire
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The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.
2025 Cannes Contenders: Dentsu APAC leaders place their picks
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Dentsu
From the grippingly serious to the hilariously eccentric, three Dentsu creative and product leaders across APAC give their nods to award-worthy work that may win a Cannes Lions next week.
2025 Cannes Contenders: Angie Tijam-Tohid's top bets
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cannes lions 2025
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havas ortega group
Havas Ortega Group's executive creative director handpicks work with meaningful social impact that could win a Lion next week at Cannes.
Hakuhodo creatives look through the Cannes crystal ball for potential winners
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Hakuhodo
Creatives from Wolf BKK, Hakuhodo Vietnam and Hakuhodo Sync handpick Lion hopefuls from the region.
2025 Cannes Contenders: Ogilvy's lineup of creative masterpieces
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ogilvy
Nicolas Courant, chief creative officer of Ogilvy Singapore, shares his picks of campaigns set to reign supreme at the Festival de Cannes.
2025 Cannes Contenders: David Guerrero handpicks top work for Lions
BBDO
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david guerrero
Kicking off this year’s Cannes Contenders series is a selection from David Guerrero, creative chairman of BBDO Guerrero.