Unilever increases marketing spend by almost $1 billion
The FMCG giant's turnover rose to over $65 billion USD in 2024.
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7UP global brand platform showcases its versatility for alcohol-free cocktails
The campaign was created by VaynerMedia EMEA and the brand platform was made by PR agency Pangolin.
Unilever consolidates creative accounts for beauty brands with WPP
Accounts were formerly handled by Interpublic Group, Omnicom and Brandtech Group's Oliver, alongside WPP.
TikTok encourages brands to ‘take more exciting creative risks’ in ads
Platform identified trends including ‘tapping into girlhood’ and working with more content creators.
iProspect hires global MD and client president
The Dentsu-owned media agency said the appointments strengthen its leadership team.