Bob Jane T‑Marts has registered the biggest increase in advertising awareness in Australia for the month of April, of all the brands tracked in the market. Data from YouGov BrandIndex, which monitors consumer perceptions toward brands on a daily basis worldwide, shows that Ad Awareness of the tyre and wheel retailer rose by 8.0 percentage points over the four‑week period, climbing from 16.2% on April 1 to 24.2% on April 30.
Supercheap Auto followed closely, with Ad Awareness up 7.6 percentage points from 21.7% at the start of the month to 29.4% by April 29. The automotive parts and accessories chain’s strong performance highlights the impact of its latest promotional activity.
Travel platform Booking.com also recorded a notable uplift, with Ad Awareness increasing 5.1 percentage points from 27.1% on April 1 to 32.2% on April 17.
Australia Advertisers of the Month: April 2026
According to YouGov BrandIndex, all three brands saw Ad Awareness score rise steadily across the month, underscoring the effectiveness of their campaigns in driving visibility among Australian consumers.
Methodology: Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between April 1 and April 30, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.
