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CHINA INNOVATION 2014: Selfies and other keys to connect with China's social consumers
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'Clients can tell when a solid team walks in': MediaWorks 2015
HANOI - The 10th edition of Campaign Asia-Pacific’s training event for young media professionals came to an end in Hanoi following some "exceptional" pitches for the global confectionary giant Mondelez.
Qantas takes passengers on virtual reality dive into the Great Barrier Reef
Qantas and popular Australian tourist destination Hamilton Island are the latest brands to experiment with virtual reality, taking audiences on a 360-degree experience of the Great Barrier Reef.
We Are Social’s Simon Kemp explains new consultancy, Kepios
Simon Kemp, regional managing partner of We Are Social in Asia, has launched Kepios, a new strategic marketing consultancy. Here, he talks to Campaign Asia-Pacific about the new offering and how it will operate as a distinct, but completemary venture to We Are Social.
Mashable hires Southeast Asia editor ahead of APAC expansion
SINGAPORE - Global media company Mashable is pushing forward with its Asia expansion with the appointment of its first editor for Southeast Asia.
Online video surges in APAC but fails to engage audiences: Unruly
SINGAPORE – Brands in Southeast Asia created almost double the number of online video ads in the past 12 months compared to last year, but a drop in engagement has raised questions about the quality of the content.
Global travel data company Adara extends footprint in Asia-Pacific
Travel data firm Adara is extending its footprint in Asia-Pacific with the launch of a new office in Sydney.
Facebook announces new video ad buying tool with focus on viewability
Facebook has announced a new way for marketers to buy Facebook video ads amid an increasing shift towards greater transparency and viewability with video advertising.
DAN rebrands Mitchells, launching Dentsu media brand in Australia
Dentsu Aegis Network (DAN) has extended its footprint in Australia with the rebrand of Mitchell & Partners.
Digital agency Possible announces key hires in move to strengthen integration
SINGAPORE - Possible Singapore has announced a string of new hires as the WPP-owned digital agency sets about a period of “transformation”.
Instagram country spotlight: Japan
ASIA-PACIFIC - Campaign Asia-Pacific has teamed up with Instagram to bring you a monthly series looking at the creative ways that the photo and video-sharing social network is being used in different markets.
How MasterCard combines emotion and analytics to drive ecommerce
ASIA-PACIFIC - MasterCard's Sam Ahmed gave Campaign a breakdown of his company's digital and ecommerce infrastructure and explained how marketing has moved to the centre of the business.
Iris Singapore appoints creative technology director
SINGAPORE - Creative agency Iris is continuing to expand its Singapore team with the appointment of former Leo Burnett creative technologist Dean Reinhard.
Marketers ready to embrace Instagram ads in APAC
Brands will be queuing up to embrace Instagram ads when they roll out across APAC, according to industry leaders, as the social network looks set to surpass Google and Twitter in mobile ad revenue.
CASE STUDY: How Asus launched users into another world
Taiwanese tech firm Asus worked with Razorfish Hong Kong to create a virtual reality experience for its latest mobile phone launch.
We don’t want to be the Eiffel Tower of Singapore: Marina Bay Sands
Maunik Thacker, senior vice president of marketing at Marina Bay Sands, talks to Campaign Asia-Pacific about marketing a city icon.
Dentsu Aegis Network invests in Singapore-based creative shop ManghamGaxiola
SINGAPORE - Dentsu Aegis Network has acquired a stake in Singapore-based creative agency ManghamGaxiola, expanding its creative offering and bringing the McGarryBowen brand to Southeast Asia.
Virtual Reality: This time it’s real. And marketers should be paying attention
After years of false starts and not-quite-there technology, virtual reality has re-emerged as the next big innovation set to launch brands and marketers into another world … literally.
Content-marketing association ramps up, plans benchmark survey
SINGAPORE - The Asia Content Marketing Association (ACMA) is ramping up its activity as demand for content marketing in the region increases.
We want to be everywhere and there is a strong demand everywhere: Spotify Asia MD
Digital music streaming services are going into overdrive to win over the ears (and dollars) of music fans around the world. But will Spotify's early entry in Asia keep it top of the charts?
Converse chooses VML to boost social-media presence in Singapore
SINGAPORE - Iconic American sneaker giant Converse is looking to ramp up its social and digital presence in Singapore with the appointment of VML.
McCann Worldgroup invests in mobility to close talent gap
McCann Worldgroup claims it has made progress in retaining talent in part thanks to an Asia-led initiative to build a structure that encourages movement within its global network.
APD Singapore hires GM, performance-marketing head
SINGAPORE - APD has appointed two senior executives, with Lisa Walton joining as general manager from Dentsu Mobius and John Matthews moving from Australia to head up the company’s performance marketing offering across Asia.
Total and Mirum get emotional with Vietnamese motorcyclists
VIETNAM - To build awareness and brand affinity in Vietnam’s crowded engine oil market, Total and Mirum tapped into the emotional connection of owning a motorbike in Vietnam.
Mashable Asia goes live
SINGAPORE - Global media company Mashable has officially launched its third dedicated website, Mashable Asia.
Brands need to stop relying on CTR: ISM
Brands in Asia must continue to re-evaluate how they measure the success of online advertising, says Steve Doyle from ad tech firm InSkin Media.
Companies should turn to Asia to future-proof their business models: Economist report
Asia is often described as being behind regions such as North America and Europe when it comes to marketing, but is fast establishing itself as the leader in transforming the global landscape, says a new report from the Economist.
MasterCard’s digital engine
THE FACE BEHIND THE BRAND: Sam Ahmed, SVP head of marketing at MasterCard Asia-Pacific, invites Campaign inside the engine of the company’s latest innovation.
Possible Singapore hires new ECD from Mirum
SINGAPORE - Digital agency Possible has appointed Pei Pei Ng, formerly of XM Asia-Pacific (now Mirum) as its Singapore executive creative director.
97% of APAC businesses fail on response time to online leads
SINGAPORE - Businesses in APAC are losing “potentially millions” in revenue by not responding to online leads quickly enough, even though they know they should, according to a recent survey.
Y&R Hong Kong appoints Beverly Ho as GM from Red Fuse Communications
HONG KONG - Y&R Hong Kong has appointed Beverly Ho as general manager from WPP sister agency Red Fuse Communications.
Twitter further expands self-service ad platform across Asia-Pacific
Twitter has expanded its self-service ads platform across Asia-Pacific in a bid to further tap into the large market of small and medium-sized businesses (SMBs) in the region.
Dentsu Aegis Network, MassiveMusic bring 'Neuromance' to Spikes
Dentsu Aegis Network (DAN) has partnered with MassiveMusic to throw its second annual party during the Spikes Asia Festival of Creativity.
MTV rebrand sources social videos to reflect young audience
MTV’s rebrand will shine a spotlight on social media, platform-agnostic programming, and Asia’s tech-savvy millennials as the global youth network completes the move from its 'I want my MTV' positioning to 'I am my MTV'.
Digital360China: Is China's digital ecosystem 'fragile'?
SHANGHAI - Senior industry leaders at Campaign Asia-Pacific’s second Digital360China conference in Shanghai on 23 April expressed caution about the fragility of China’s digital landscape.
Edelman expands research arm with two hires
SINGAPORE - Edelman is expanding its research offering in Asia-Pacific with two key hires within its specialist research arm Edelman Berland.
Chelsea FC plays wide to Asia
THE FACE BEHIND THE BRAND: Global fans now far outnumber loyal locals, but according to Chelsea FC’s Asia MD Adrian New, demands for success make Asian devotees hard taskmasters.
Instagram country spotlight: Australia
ASIA-PACIFIC - Campaign Asia-Pacific has teamed up with Instagram to bring you a monthly series looking at the creative ways that the photo and video-sharing social network is being used in different markets.
Lenovo hosts digital street art exhibition to promote new tablet
SINGAPORE - Lenovo is tapping into Singapore’s art scene for a one-off street art exhibition to promote its new tablet.
Hotel firm Accor appoints Publicis' luxury arm as global social-media agency
SINGAPORE - Global hotel group Accor has appointed Publicis 133 LUX Singapore as its global social-media agency for its luxury hotel portfolio.
RGA's Ronnie Liew joins TSLA as chief tech officer
SINGAPORE - Ronnie Liew has left RGA, where he was senior technology director, to join The Secret Little Agency (TSLA) as its first chief technology officer.
Twitter launches its first 'Buy' button
Twitter has teamed up with a number of brands to test its first ‘Buy’ button, which allows users to discover products and make purchases direct from a Tweet.
Film crowdsourcing firm Mofilm sets sights on Southeast Asia
SINGAPORE - Film crowdsourcing will not replace traditional advertising agencies, but the growing model does offer brands extra marketing power, says Oscar-winning movie producer Jon Landau.
Lenovo taps into selfie movement with global holiday initiative
Computer firm Lenovo is tapping into the selfie movement in an attempt to engage fans and create the ‘world’s first global 360° selfie’.
Cleverest buoy: Optus campaign wins top Warc Innovation prize
'Clever buoy', the shark-detector campaign for Australian mobile provider Optus, won the Grand Prix at the 2014 Warc Prizes for Innovation overnight in London. Work from Asia-Pacific also won three out of five Gold awards.
Barcode marks second magazine launch in Singapore this month
SINGAPORE - Magazine publisher Indochine Media Ventures (IMV) has announced the launch of its lifestyle title Barcode in Singapore.
Lack of trust in APAC markets 'fairly shocking': Edelman's David Brain
ASIA-PACIFIC - The disappearance of Malaysian Airlines Flight 370, Hong Kong’s Occupy movement and reports of corruption in the region have contributed to trust levels dropping in several markets across Asia-Pacific, according to Edelman's annual Trust barometer research.
In Indonesia, big brands go to Facebook first
SPECIAL REPORT: With the world’s fourth-largest Facebook population, it’s no surprise that brands like Mondelez and Coca-Cola are shifting their focus to the social network as a primary channel for campaigns in Indonesia.
Unilever fires up its 'Foundry' with three briefs for Asia
The Unilever Foundry, a global initiative to connect Unilever brands with the startup community, has announced three new project briefs with a specific focus on Asia.
Skills gap: How are agencies tackling the millennial workforce?
Talent (or lack thereof) was a big issue in 2014, and it’s unlikely to go away anytime soon. But what is actually being done about it? We asked five senior industry figures what they were doing to tackle the skills gap and how the industry needs to address the millennial workforce.
Lowe Profero expands Southeast Asia network into Thailand
BANGKOK - Global digital agency Lowe Profero is expanding its network in Southeast Asia with a new office in Thailand.
Content the glue that bonds brands and millennials: Content Marketing Asia
SINGAPORE - Content marketing is essential for connecting with millennials, Lenovo’s Rod Strother told a panel at Content Marketing Singapore. Strother was responding to a question about what drives a brand to invest in content marketing.
Carat APAC brings in Adam Bow to drive content offering
SINGAPORE - Carat Asia-Pacific has appointed Adam Bow to drive the agency’s content strategy in the region.
Facebook's Creative Shop unveils program for high-growth markets
Facebook’s in-house agency Creative Shop has unveiled a new program designed to help brands become more effective with their advertising in high-growth markets.
David Beckham kicks off regional campaign for Marina Bay Sands
SINGAPORE - Marina Bay Sands has unveiled a regional advertising campaign starring global sporting icon David Beckham.
Mirum Hong Kong rolls out digital strategy for West Ham United
HONG KONG - Digital agency Mirum Hong Kong has rolled out the first phase of its new digital strategy for English Premier League football club West Ham United.
Online shoppers in Asia demand free shipping and flexibility
ASIA-PACIFIC - Free shipping is one of the most important factors for online shoppers in Asia, and many are willing to make extra purchases to qualify, according to a new study.
McCann Worldgroup brings in Patrick Rona as chief digital officer in Asia-Pacific
ASIA-PACIFIC - Global advertising network McCann Worldgroup is bracing for the next wave of digital growth with the appointment of Patrick Rona as chief digital officer for Asia-Pacific.
We Are Social: Asia is still playing catch-up in social-media investment
The disconnect between Asia's fixation with social media and the lack of investment from businesses is still puzzling, according to global agency We Are Social.
Airbnb welcomes the world in homemade global campaign
Seeking to explain its service to wider audiences, Airbnb has launched a global campaign that takes viewers on a remarkable train journey through a lovingly handcrafted miniature world—in a video produced in a single, continuous shot without computer graphics.
CASE STUDY: Spotify engages media agencies with music playlist battle
Vizeum Malaysia was crowned kings of Spotify after a media agency playlist battle hosted by the music streaming service.
TSLA wins creative business for mobile giant Telenor Group
SINGAPORE - The Secret Little Agency (TSLA) has won the creative business for Telenor Group, the company behind some of Asia’s biggest mobile networks.
Wrap-up: 9 things you need to know this week
Taxi wars, flying T-shirts, instant coffee, CES and a peep through the 2015 crystal ball. Here's a round-up of some of the stories you might have missed this week.
Digital publication for billionaires launches print edition
SINGAPORE - Just over two years after Billionaire.com launched its online publication aimed at the mega rich, the brand has announced the launch of a monthly print magazine. We asked co-founder Christian Barker how the brand is tapping into the booming luxury market and why print still matters.
Delay in sponsorship recognition for Singapore Grand Prix
SINGAPORE - Marketers in Singapore still mostly associate the Singapore Grand Prix with SingTel, despite the brand relinquishing its title sponsorship to Singapore Airlines earlier this year, according to research.
High-octane pizza delivery showcases toughness for Nissan X-Trail
TOKYO - A campaign by TBWA\Hakuhodo for Nissan sets out to deliver fresh, hot pizza to any location in the world, no matter how extreme.
Maximising the power of packaging
SPIKES ASIA - Personalisation using print technology took centre stage during the final TechTalk at Spikes Asia 2014, with a showcase on how brands are using print innovation to better connect with consumers.
Without insights, your creativity is blind: Mindscapes
SPIKES ASIA - "A meaningful insight is not a singular thing, but a chain of revelations", was the message that emerged from the final forum on day two of Spikes Asia 2014.
GrabTaxi: lessons on growth hacking
SINGAPORE - Startups looking for significant business growth should forget about advertising and focus on "growth hacking", according to GrabTaxi’s regional marketing head.
SMG wins Singapore's Ministry of Communications & Information
SINGAPORE - Starcom MediaVest Group (SMG) has won the media business for the Ministry of Communications (MCI) and Information after a nine-way pitch.
Apps are where it's at on mobile
Mobile web interaction is increasingly happening through apps and not web browsers, creating new opportunities for brands to engage with consumers.
Social media ad spend set to reach $5.8 billion
ASIA-PACIFIC - Spending on social media advertising in Asia-Pacific will continue to grow at a rapid pace, reaching $5.8 billion by 2019, according to a new Forrester study.
Saatchi & Saatchi Singapore hires head of planning from Ogilvy
SINGAPORE - After years of restructuring and redefining of business models, agencies are putting the focus back on creativity, according to Saatchi & Saatchi’s new head of planning Steve Walls.
Quick-crowdsourcing agency wins Facebook partner status
SINGAPORE - A Singapore-based agency that specialises in crowdsourcing creative on short notice for Facebook campaigns is among the updated roster of Facebook’s new Marketing Partners program.
World Press Photo of the Year 2014: A selection of the winning photographs
The jury of the 58th annual World Press Photo Contest has selected an image by Danish photographer Mads Nissen as the World Press Photo of the Year 2014. The winning picture is part of a larger project by Nissen called “Homophobia in Russia” and the photo also won 1st Prize in the Contemporary Issues category. Six Chinese photographers were among the winners of the 2015 contest, which drew entries from around the world: 97,912 images were submitted by 5,692 press photographers, photojournalists, and documentary photographers from 131 countries. The jury gave prizes in eight themed categories to 42 photographers of 17 nationalities from: Australia, Bangladesh, Belgium, China, Denmark, Eritrea, France, Germany, Iran, Ireland, Italy, Poland, Russia, Sweden, Turkey, UK and USA. Discover all of the winners and the awarded photos at www.worldpressphoto.org/awards/2015.
Thoughtful Media expands in Southeast Asia amid demand for video talent
THAILAND - US-based multi-channel network Thoughtful Media is launching an office in Bangkok ahead of major expansion across Southeast Asia.
Cheil Worldwide targets further acquisitions to go beyond Korea and Samsung
SINGAPORE - Seoul-based global creative agency Cheil Worldwide is preparing to invest in data analytics and programmatic buying in an ongoing expansion strategy through acquisitions.
Scandinavian agency network expands into Asia with Acoustic
SINGAPORE - The North Alliance, a Scandinavian agency network, is launching its first office in Asia with “digital-centric” shop Acoustic.
Lowe Profero promotes Radhe Vaswani to MD for Southeast Asia and Hong Kong
SINGAPORE - Global digital agency Lowe Profero has promoted Radhe Vaswani to managing director for Southeast Asia and Hong Kong.
Blockbusters reborn: the big screen is back
As cinema audiences grow across Asia, advertisers are returning to the big screen and finding new ways to engage the masses.
MediaWorksX kicks off with tough brief for Mini Oreo
HANOI - The 2015 edition of MediaWorks, the four-day training event for young media talents, has kicked off in Vietnam with a challenging brief from global confectionary giant Mondelez International.
Microsoft's global head of innovation on defining what it means to be innovative
When you type the word 'innovation' into Google one of the top results (just below 'innovation quotes') is 'innovation definition'. While it’s undoubtedly a favourite buzzword among marketers, do we really know what we’re talking about when we talk about innovation?
Programmatic no longer a buzzword in Asia: Marketing Innovation Summit
SINGAPORE - Programmatic is no longer just a buzzword in Asia, but challenges still abound, as we discovered at Campaign Asia-Pacific’s inaugural Marketing Innovation Summit here yesterday.
When in doubt be nice: Peter Mead's takeaway from a lifetime in adland
Peter Mead, co-founder of Abbott Mead Vickers, has learned many lessons during his long and brilliant career in advertising. But none are more important than the one that forms the title of his new book.
Q&A: Simon Grabowski of email-marketing firm GetResponse
SINGAPORE - Email marketing can provide startups and small businesses with a platform to compete with large organisations, according to the founder and CEO of GetResponse.
What are the winning actions of social brands?
SINGAPORE - Amazon, Microsoft and MTV have just topped a new global ranking of brands with the most social influence and engagement. But what makes a winning social media strategy, and what do 'social' brands do differently?
MTV partners with Philippines tourism board for youth engagement drive
Global entertainment brand MTV has partnered with the Philippines' Tourism Promotions Board as part of the country's big push to tap into youth markets in Southeast Asia.
Zalora opens Southeast Asia’s first digital interactive store
SINGAPORE - Fashion e-commerce startup Zalora has opened its doors to Southeast Asia's "first digital pop-up store".
GSK chooses SapientNitro as global digital AOR for Panadol
SINGAPORE - Healthcare company GlaxoSmithKline (GSK) has appointed SapientNitro as its global digital agency of record for its Panadol brand, Campaign Asia-Pacific understands.
Wrapup: 9 things you need to know this week
Before you head off for the weekend, here's a round-up of some of this week's top stories.
Women's Tennis Association CEO: We made a bet on Asia
SINGAPORE - As CEO of the Women’s Tennis Association, Stacey Allaster has set herself an incredible challenge: making women’s tennis the “most inspirational and exciting sports entertainment experience on earth.”
Sebastian Coe jumps on the digital bandwagon: Sports Matters Day Two
SINGAPORE - Former Olympian and London 2012 Olympic chairman, Lord Sebastian Coe kicked-off the second day of the Sports Matters conference, with a keynote talk highlighting the value of sport around the world.
"Alarm bells" around Singapore sponsorship growth: Sports Matters 2014 Day One
SINGAPORE - As Formula One fever descends on Singapore, hundreds of delegates gathered at Marina Bay Sands yesterday for the second year of the Sports Matters conference.
Sarcasm puts litter bugs in the spotlight in India
Sarcasm and making citizens in India feel shame is at the centre of this anti-littering campaign by Grey India for the Swachh Bharat Mission.
Wrapup: 8 things you need to know this week
Interstellar, Facebook, Spotify, PR disasters and Taylor Swift: a few things you might have missed this week...
'It’s almost like running a startup': The Straits Times digital editor
SINGAPORE - Imagine being a brand faced with going digital when your currency for 169 years has been paper and ink. Like many traditional newspaper and magazine brands, The Straits Times has found the transition to digital challenging.
Bates CHI&Partners wins two Pernod Ricard brands in Singapore
SINGAPORE – Global alcoholic beverage firm Pernod Ricard has appointed Bates CHI&Partners as agency of record for two of its iconic brands, Martell and Chivas Regal.
Dentsu Aegis Network reshuffles senior management in Singapore
SINGAPORE - Dentsu Aegis Network has rejigged its senior management structure in Singapore to unify its management across Asia Pacific.
Stuff Singapore reduces print frequency, launches content offering
SINGAPORE - Haymarket Media Group's consumer tech brand Stuff is reducing its print frequency in Singapore to focus on digital expansion.
Chevrolet, Mofilm to launch filmmaking academy in Southeast Asia
SINGAPORE - General Motors brand Chevrolet has partnered with film crowdsourcing company Mofilm to launch an academy for aspiring filmmakers in Southeast Asia.
Singapore Airlines gets playful on Instagram for new product launch
SINGAPORE - Singapore Airlines posed an Instagram-based puzzle to engage users and tease today's launch of its new premium-economy offering.
We Are Social hires former Straits Times editor as content director
SINGAPORE - Social media agency We Are Social is driving its content offering in Asia with the appointment of former Straits Times website editor Wui-Liang Lim.
Instagram country spotlight: South Korea
ASIA-PACIFIC - Campaign Asia-Pacific has teamed up with Instagram to bring you a monthly series looking at the creative ways that the photo and video-sharing social network is being used in different markets.
A night at the museum: What we can learn from Leonardo da Vinci
An exhibit at Singapore's ArtScience Museum explores the famous Italian whose name is all but synonymous with invention. As the museum's executive director explains here, Leonardo's way of working and thinking remain applicable to anyone who wishes to become more innovative.
Facebook’s head of global accounts on driving creativity in Asia-Pacific
ASIA-PACIFIC - As Facebook’s head of global accounts for Asia-Pacific, Marco Corsi has seen a shift in how the region's advertisers approach the social media-site.
Dentsu Mobius looks to next wave of digital with two new wins
Dentsu Mobius, the specialist digital agency within Dentsu Aegis Network is looking to the “next wave" of digital and social media after picking up two new pieces of business.
Japan inspires Facebook Safety Check tool
The 2011 earthquake and tsunami in Japan has inspired Facebook to launch Safety Check, a new tool to help users communicate during a crisis.
Canterbury & Christchurch Tourism channels Chaucer to beckon Sydneysiders
AUSTRALIA – Canterbury & Christchurch Tourism is challenging “squires, princesses and courtiers” from Sydney to conquer the region ye old fashioned way, with inspiration from literary great Geoffrey Chaucer.
CASE STUDY: How Nike and Razorfish connected with sneaker fans in Hong Kong
Nike turned to Razorfish to create a customer focused solution to connect with fans and help put an end to a sneaker speculation trade that was preventing real Nike enthusiasts from owning limited-edition products.
Beyond the wrist: The future of wearable tech
SPIKES ASIA - “Wearable technology plays by a different set of rules to every piece of consumer tech we’ve known so far,” said the editor-in-chief of the world’s best-selling technology magazine, Stuff.
The Marketing Society launches Southeast Asia office in Singapore
SINGAPORE - The Marketing Society launched its Southeast Asia division last night at Indocafe with a keynote address by Oscar-winning film producer Lord David Puttnam.
Comments from the Spikes Asia 2014 jury presidents
SPIKES ASIA - Campaign Asia-Pacific caught up with some of the jury presidents for the 2014 Spikes Asia awards to get some of their impressions from their time behind the closed doors of the jury rooms.
Creativity starts in the research phase: Face Asia
SPIKES ASIA - Creativity isn't just the responsibility of advertising agencies, it starts in the research phase and how you get your insights, according to Andrew Ho, MD at Face Asia.
Gender clichés: Who decides what’s offensive and what’s not?
SPIKES ASIA - BrandOpus opened the forum sessions on day two with a discussion on the “complex” subject of gender clichés in advertising.
Don't focus on technology when marketing technology: SuperHeroes
SPIKES ASIA - “We save the world from boring advertising,” Rogier Vijverberg, executive creative director and founder of Amsterdam-based agency SuperHeroes, boldly declared during his seminar Tuesday afternoon.
What Hollywood can teach the ad industry: Bates CHI&Partners
SPIKES ASIA - The seminar stage tapped into its inner-Hollywood for a blockbuster panel discussion on what the ad industry can learn from the movie industry's collaboration model.
'Don't out-Chinese the Chinese', and other rules for creative entrepreneurs
SPIKES ASIA - Those who are not afraid of controversy, to challenge, take risks and inspire others often make the most successful creative entrepreneurs”, read the introduction blurb for the second seminar of the morning, titled ‘Creative Entrepreneurs in Asia.’