Campaign Asia

Y&R Hong Kong appoints Beverly Ho as GM from Red Fuse Communications

HONG KONG - Y&R Hong Kong has appointed Beverly Ho as general manager from WPP sister agency Red Fuse Communications.

Twitter further expands self-service ad platform across Asia-Pacific

Twitter has expanded its self-service ads platform across Asia-Pacific in a bid to further tap into the large market of small and medium-sized businesses (SMBs) in the region.

Dentsu Aegis Network, MassiveMusic bring 'Neuromance' to Spikes

Dentsu Aegis Network (DAN) has partnered with MassiveMusic to throw its second annual party during the Spikes Asia Festival of Creativity.

MTV rebrand sources social videos to reflect young audience

MTV’s rebrand will shine a spotlight on social media, platform-agnostic programming, and Asia’s tech-savvy millennials as the global youth network completes the move from its 'I want my MTV' positioning to 'I am my MTV'.

APD Singapore hires GM, performance-marketing head

SINGAPORE - APD has appointed two senior executives, with Lisa Walton joining as general manager from Dentsu Mobius and John Matthews moving from Australia to head up the company’s performance marketing offering across Asia.

Total and Mirum get emotional with Vietnamese motorcyclists

VIETNAM - To build awareness and brand affinity in Vietnam’s crowded engine oil market, Total and Mirum tapped into the emotional connection of owning a motorbike in Vietnam.

Mashable Asia goes live

SINGAPORE - Global media company Mashable has officially launched its third dedicated website, Mashable Asia.

Brands need to stop relying on CTR: ISM

Brands in Asia must continue to re-evaluate how they measure the success of online advertising, says Steve Doyle from ad tech firm InSkin Media.

Companies should turn to Asia to future-proof their business models: Economist report

Asia is often described as being behind regions such as North America and Europe when it comes to marketing, but is fast establishing itself as the leader in transforming the global landscape, says a new report from the Economist.

MasterCard’s digital engine

THE FACE BEHIND THE BRAND: Sam Ahmed, SVP head of marketing at MasterCard Asia-Pacific, invites Campaign inside the engine of the company’s latest innovation.

Possible Singapore hires new ECD from Mirum

SINGAPORE - Digital agency Possible has appointed Pei Pei Ng, formerly of XM Asia-Pacific (now Mirum) as its Singapore executive creative director.

97% of APAC businesses fail on response time to online leads

SINGAPORE - Businesses in APAC are losing “potentially millions” in revenue by not responding to online leads quickly enough, even though they know they should, according to a recent survey.

Iris Singapore appoints creative technology director

SINGAPORE - Creative agency Iris is continuing to expand its Singapore team with the appointment of former Leo Burnett creative technologist Dean Reinhard.

Marketers ready to embrace Instagram ads in APAC

Brands will be queuing up to embrace Instagram ads when they roll out across APAC, according to industry leaders, as the social network looks set to surpass Google and Twitter in mobile ad revenue.

Qantas takes passengers on virtual reality dive into the Great Barrier Reef

Qantas and popular Australian tourist destination Hamilton Island are the latest brands to experiment with virtual reality, taking audiences on a 360-degree experience of the Great Barrier Reef.

We Are Social’s Simon Kemp explains new consultancy, Kepios

Simon Kemp, regional managing partner of We Are Social in Asia, has launched Kepios, a new strategic marketing consultancy. Here, he talks to Campaign Asia-Pacific about the new offering and how it will operate as a distinct, but completemary venture to We Are Social.

Mashable hires Southeast Asia editor ahead of APAC expansion

SINGAPORE - Global media company Mashable is pushing forward with its Asia expansion with the appointment of its first editor for Southeast Asia.

Online video surges in APAC but fails to engage audiences: Unruly

SINGAPORE – Brands in Southeast Asia created almost double the number of online video ads in the past 12 months compared to last year, but a drop in engagement has raised questions about the quality of the content.

Global travel data company Adara extends footprint in Asia-Pacific

Travel data firm Adara is extending its footprint in Asia-Pacific with the launch of a new office in Sydney.

McCann Worldgroup invests in mobility to close talent gap

McCann Worldgroup claims it has made progress in retaining talent in part thanks to an Asia-led initiative to build a structure that encourages movement within its global network.

CASE STUDY: How Asus launched users into another world

Taiwanese tech firm Asus worked with Razorfish Hong Kong to create a virtual reality experience for its latest mobile phone launch.

We don’t want to be the Eiffel Tower of Singapore: Marina Bay Sands

Maunik Thacker, senior vice president of marketing at Marina Bay Sands, talks to Campaign Asia-Pacific about marketing a city icon.

Dentsu Aegis Network invests in Singapore-based creative shop ManghamGaxiola

SINGAPORE - Dentsu Aegis Network has acquired a stake in Singapore-based creative agency ManghamGaxiola, expanding its creative offering and bringing the McGarryBowen brand to Southeast Asia.

Facebook announces new video ad buying tool with focus on viewability

Facebook has announced a new way for marketers to buy Facebook video ads amid an increasing shift towards greater transparency and viewability with video advertising.

DAN rebrands Mitchells, launching Dentsu media brand in Australia

Dentsu Aegis Network (DAN) has extended its footprint in Australia with the rebrand of Mitchell & Partners.

Digital agency Possible announces key hires in move to strengthen integration

SINGAPORE - Possible Singapore has announced a string of new hires as the WPP-owned digital agency sets about a period of “transformation”.

Instagram country spotlight: Japan

ASIA-PACIFIC - Campaign Asia-Pacific has teamed up with Instagram to bring you a monthly series looking at the creative ways that the photo and video-sharing social network is being used in different markets.

Virtual Reality: This time it’s real. And marketers should be paying attention

After years of false starts and not-quite-there technology, virtual reality has re-emerged as the next big innovation set to launch brands and marketers into another world … literally.

How MasterCard combines emotion and analytics to drive ecommerce

ASIA-PACIFIC - MasterCard's Sam Ahmed gave Campaign a breakdown of his company's digital and ecommerce infrastructure and explained how marketing has moved to the centre of the business.

Content-marketing association ramps up, plans benchmark survey

SINGAPORE - The Asia Content Marketing Association (ACMA) is ramping up its activity as demand for content marketing in the region increases.

We want to be everywhere and there is a strong demand everywhere: Spotify Asia MD

Digital music streaming services are going into overdrive to win over the ears (and dollars) of music fans around the world. But will Spotify's early entry in Asia keep it top of the charts?

Converse chooses VML to boost social-media presence in Singapore

SINGAPORE - Iconic American sneaker giant Converse is looking to ramp up its social and digital presence in Singapore with the appointment of VML.

'Clients can tell when a solid team walks in': MediaWorks 2015

HANOI - The 10th edition of Campaign Asia-Pacific’s training event for young media professionals came to an end in Hanoi following some "exceptional" pitches for the global confectionary giant Mondelez.

MediaWorksX kicks off with tough brief for Mini Oreo

HANOI - The 2015 edition of MediaWorks, the four-day training event for young media talents, has kicked off in Vietnam with a challenging brief from global confectionary giant Mondelez International.

Edelman expands research arm with two hires

SINGAPORE - Edelman is expanding its research offering in Asia-Pacific with two key hires within its specialist research arm Edelman Berland.

Instagram country spotlight: Australia

ASIA-PACIFIC - Campaign Asia-Pacific has teamed up with Instagram to bring you a monthly series looking at the creative ways that the photo and video-sharing social network is being used in different markets.

Chelsea FC plays wide to Asia

THE FACE BEHIND THE BRAND: Global fans now far outnumber loyal locals, but according to Chelsea FC’s Asia MD Adrian New, demands for success make Asian devotees hard taskmasters.

Digital360China: Is China's digital ecosystem 'fragile'?

SHANGHAI - Senior industry leaders at Campaign Asia-Pacific’s second Digital360China conference in Shanghai on 23 April expressed caution about the fragility of China’s digital landscape.

Lenovo hosts digital street art exhibition to promote new tablet

SINGAPORE - Lenovo is tapping into Singapore’s art scene for a one-off street art exhibition to promote its new tablet.

Cheil Worldwide targets further acquisitions to go beyond Korea and Samsung

SINGAPORE - Seoul-based global creative agency Cheil Worldwide is preparing to invest in data analytics and programmatic buying in an ongoing expansion strategy through acquisitions.

Microsoft's global head of innovation on defining what it means to be innovative

When you type the word 'innovation' into Google one of the top results (just below 'innovation quotes') is 'innovation definition'. While it’s undoubtedly a favourite buzzword among marketers, do we really know what we’re talking about when we talk about innovation?

Instagram country spotlight: South Korea

ASIA-PACIFIC - Campaign Asia-Pacific has teamed up with Instagram to bring you a monthly series looking at the creative ways that the photo and video-sharing social network is being used in different markets.

A night at the museum: What we can learn from Leonardo da Vinci

An exhibit at Singapore's ArtScience Museum explores the famous Italian whose name is all but synonymous with invention. As the museum's executive director explains here, Leonardo's way of working and thinking remain applicable to anyone who wishes to become more innovative.

Facebook’s head of global accounts on driving creativity in Asia-Pacific

ASIA-PACIFIC - As Facebook’s head of global accounts for Asia-Pacific, Marco Corsi has seen a shift in how the region's advertisers approach the social media-site.

Content the glue that bonds brands and millennials: Content Marketing Asia

SINGAPORE - Content marketing is essential for connecting with millennials, Lenovo’s Rod Strother told a panel at Content Marketing Singapore. Strother was responding to a question about what drives a brand to invest in content marketing.

Lowe Profero expands Southeast Asia network into Thailand

BANGKOK - Global digital agency Lowe Profero is expanding its network in Southeast Asia with a new office in Thailand.

Carat APAC brings in Adam Bow to drive content offering

SINGAPORE - Carat Asia-Pacific has appointed Adam Bow to drive the agency’s content strategy in the region.

David Beckham kicks off regional campaign for Marina Bay Sands

SINGAPORE - Marina Bay Sands has unveiled a regional advertising campaign starring global sporting icon David Beckham.

Facebook's Creative Shop unveils program for high-growth markets

Facebook’s in-house agency Creative Shop has unveiled a new program designed to help brands become more effective with their advertising in high-growth markets.

Lowe Profero promotes Radhe Vaswani to MD for Southeast Asia and Hong Kong

SINGAPORE - Global digital agency Lowe Profero has promoted Radhe Vaswani to managing director for Southeast Asia and Hong Kong.

Blockbusters reborn: the big screen is back

As cinema audiences grow across Asia, advertisers are returning to the big screen and finding new ways to engage the masses.

Mirum Hong Kong rolls out digital strategy for West Ham United

HONG KONG - Digital agency Mirum Hong Kong has rolled out the first phase of its new digital strategy for English Premier League football club West Ham United.

Online shoppers in Asia demand free shipping and flexibility

ASIA-PACIFIC - Free shipping is one of the most important factors for online shoppers in Asia, and many are willing to make extra purchases to qualify, according to a new study.

Saatchi & Saatchi Singapore hires head of planning from Ogilvy

SINGAPORE - After years of restructuring and redefining of business models, agencies are putting the focus back on creativity, according to Saatchi & Saatchi’s new head of planning Steve Walls.

Quick-crowdsourcing agency wins Facebook partner status

SINGAPORE - A Singapore-based agency that specialises in crowdsourcing creative on short notice for Facebook campaigns is among the updated roster of Facebook’s new Marketing Partners program.

Thoughtful Media expands in Southeast Asia amid demand for video talent

THAILAND - US-based multi-channel network Thoughtful Media is launching an office in Bangkok ahead of major expansion across Southeast Asia.

World Press Photo of the Year 2014: A selection of the winning photographs

The jury of the 58th annual World Press Photo Contest has selected an image by Danish photographer Mads Nissen as the World Press Photo of the Year 2014. The winning picture is part of a larger project by Nissen called “Homophobia in Russia” and the photo also won 1st Prize in the Contemporary Issues category. Six Chinese photographers were among the winners of the 2015 contest, which drew entries from around the world: 97,912 images were submitted by 5,692 press photographers, photojournalists, and documentary photographers from 131 countries. The jury gave prizes in eight themed categories to 42 photographers of 17 nationalities from: Australia, Bangladesh, Belgium, China, Denmark, Eritrea, France, Germany, Iran, Ireland, Italy, Poland, Russia, Sweden, Turkey, UK and USA. Discover all of the winners and the awarded photos at www.worldpressphoto.org/awards/2015.

Stuff Singapore reduces print frequency, launches content offering

SINGAPORE - Haymarket Media Group's consumer tech brand Stuff is reducing its print frequency in Singapore to focus on digital expansion.

Dentsu Aegis Network reshuffles senior management in Singapore

SINGAPORE - Dentsu Aegis Network has rejigged its senior management structure in Singapore to unify its management across Asia Pacific.

Chevrolet, Mofilm to launch filmmaking academy in Southeast Asia

SINGAPORE - General Motors brand Chevrolet has partnered with film crowdsourcing company Mofilm to launch an academy for aspiring filmmakers in Southeast Asia.

We Are Social hires former Straits Times editor as content director

SINGAPORE - Social media agency We Are Social is driving its content offering in Asia with the appointment of former Straits Times website editor Wui-Liang Lim.

Singapore Airlines gets playful on Instagram for new product launch

SINGAPORE - Singapore Airlines posed an Instagram-based puzzle to engage users and tease today's launch of its new premium-economy offering.

Scandinavian agency network expands into Asia with Acoustic

SINGAPORE - The North Alliance, a Scandinavian agency network, is launching its first office in Asia with “digital-centric” shop Acoustic.

Barcode marks second magazine launch in Singapore this month

SINGAPORE - Magazine publisher Indochine Media Ventures (IMV) has announced the launch of its lifestyle title Barcode in Singapore.

Lack of trust in APAC markets 'fairly shocking': Edelman's David Brain

ASIA-PACIFIC - The disappearance of Malaysian Airlines Flight 370, Hong Kong’s Occupy movement and reports of corruption in the region have contributed to trust levels dropping in several markets across Asia-Pacific, according to Edelman's annual Trust barometer research.

In Indonesia, big brands go to Facebook first

SPECIAL REPORT: With the world’s fourth-largest Facebook population, it’s no surprise that brands like Mondelez and Coca-Cola are shifting their focus to the social network as a primary channel for campaigns in Indonesia.

Unilever fires up its 'Foundry' with three briefs for Asia

The Unilever Foundry, a global initiative to connect Unilever brands with the startup community, has announced three new project briefs with a specific focus on Asia.

Skills gap: How are agencies tackling the millennial workforce?

Talent (or lack thereof) was a big issue in 2014, and it’s unlikely to go away anytime soon. But what is actually being done about it? We asked five senior industry figures what they were doing to tackle the skills gap and how the industry needs to address the millennial workforce.

CASE STUDY: Spotify engages media agencies with music playlist battle

Vizeum Malaysia was crowned kings of Spotify after a media agency playlist battle hosted by the music streaming service.

TSLA wins creative business for mobile giant Telenor Group

SINGAPORE - The Secret Little Agency (TSLA) has won the creative business for Telenor Group, the company behind some of Asia’s biggest mobile networks.

Wrap-up: 9 things you need to know this week

Taxi wars, flying T-shirts, instant coffee, CES and a peep through the 2015 crystal ball. Here's a round-up of some of the stories you might have missed this week.

Digital publication for billionaires launches print edition

SINGAPORE - Just over two years after Billionaire.com launched its online publication aimed at the mega rich, the brand has announced the launch of a monthly print magazine. We asked co-founder Christian Barker how the brand is tapping into the booming luxury market and why print still matters.

Lenovo taps into selfie movement with global holiday initiative

Computer firm Lenovo is tapping into the selfie movement in an attempt to engage fans and create the ‘world’s first global 360° selfie’.

Hotel firm Accor appoints Publicis' luxury arm as global social-media agency

SINGAPORE - Global hotel group Accor has appointed Publicis 133 LUX Singapore as its global social-media agency for its luxury hotel portfolio.

RGA's Ronnie Liew joins TSLA as chief tech officer

SINGAPORE - Ronnie Liew has left RGA, where he was senior technology director, to join The Secret Little Agency (TSLA) as its first chief technology officer.

Film crowdsourcing firm Mofilm sets sights on Southeast Asia

SINGAPORE - Film crowdsourcing will not replace traditional advertising agencies, but the growing model does offer brands extra marketing power, says Oscar-winning movie producer Jon Landau.

Cleverest buoy: Optus campaign wins top Warc Innovation prize

'Clever buoy', the shark-detector campaign for Australian mobile provider Optus, won the Grand Prix at the 2014 Warc Prizes for Innovation overnight in London. Work from Asia-Pacific also won three out of five Gold awards.

McCann Worldgroup brings in Patrick Rona as chief digital officer in Asia-Pacific

ASIA-PACIFIC - Global advertising network McCann Worldgroup is bracing for the next wave of digital growth with the appointment of Patrick Rona as chief digital officer for Asia-Pacific.

We Are Social: Asia is still playing catch-up in social-media investment

The disconnect between Asia's fixation with social media and the lack of investment from businesses is still puzzling, according to global agency We Are Social.

High-octane pizza delivery showcases toughness for Nissan X-Trail

TOKYO - A campaign by TBWA\Hakuhodo for Nissan sets out to deliver fresh, hot pizza to any location in the world, no matter how extreme.

Airbnb welcomes the world in homemade global campaign

Seeking to explain its service to wider audiences, Airbnb has launched a global campaign that takes viewers on a remarkable train journey through a lovingly handcrafted miniature world—in a video produced in a single, continuous shot without computer graphics.

Programmatic no longer a buzzword in Asia: Marketing Innovation Summit

Nikki Wicks