After a post-pandemic retreat, Europe’s top clubs are doubling down on Asia, drawn by a vast, young, and first-generation fanbase ready to spend.
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liverpool
Why European football is looking east, again
european football
hong kong football festival
liverpool
manchester united
Liverpool FC celebrates Chinese New Year...by ditching football
china
chinese new year
cny
liverpool
Klopp lets Chinese fans giggle at his rusty table-tennis form; Brazilian duo lets boss win. Everyone's happy.
There's no need to fear 360-degree video
liverpool
On a recent trip to Tokyo, AOL SVP Michael Hyman offered advice on using a tool with strong potential that most seem too timid to experiment with.
Standard Chartered invites Liverpool fans to virtual Anfield
liverpool
standard chartered
Virtual tour of Anfield aims to bring Liverpool’s Asian fans closer to the club.
Dunkin’ Donuts And Baskin-Robbins give lucky football fans the ultimate Liverpool FC experience in Kuala Lumpur
liverpool
KUALA LUMPUR - Dunkin' Donuts, one of the world's leading coffee and baked goods chains, and Baskin-Robbins, the world's largest chain of ice cream specialty shops, celebrated Liverpool FC's (LFC) visit to Malaysia and the brands' partnership with the club by hosting a special meet and greet event in Kuala Lumpur with LFC players Adam Lallana and Rickie Lambert, along with Assistant Manager Pepijin Linjders.
Liverpool FC extends regional partnership in Singapore and Malaysia with leading retailer, Courts Asia
liverpool
Liverpool FC and Courts Asia, a leading IT, electronics and furniture retailer in Southeast Asia, today announced a two year extension to their regional partnership in Singapore and Malaysia, which takes the current deal up to the end of the 2015/16 Barclays Premier League season.
Carlsberg logo on Liverpool's shirt to appear in Chinese
advertising
Carlsberg
china
global
liverpool
marketing
sponsorship
sport
GLOBAL - Carlsberg is bidding to increase its brand awareness in China with a novel one-off marketing ploy which will see its logo on Liverpool football kit written in Chinese.