Glaceau vitaminwater rolls out global campaign using crowdsourcing
Glaceau vitaminwater has launched its biggest ever UK marketing campaign as part of a larger global campaign for the Coca-Cola owned soft-drink
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Facebook introduces World Cup passion index
GLOBAL - Facebook has launched a World Cup index which allows global football fans to rank national teams.
Carlsberg logo on Liverpool's shirt to appear in Chinese
GLOBAL - Carlsberg is bidding to increase its brand awareness in China with a novel one-off marketing ploy which will see its logo on Liverpool football kit written in Chinese.
Bailey's hands US$58 million account to BBH in marketing shake-up
GLOBAL - Bailey's has appointed Bartle Bogle Hegarty (BBH) to handle its £40 million (US$58 million) global advertising account as part of a shake-up of its global marketing strategy.
Burberry hunts for digital agency
GLOBAL - British fashion label Burberry is holding a pitch for a digital agency to lead an overhaul of its global website.
Land Rover retains WPP for global account
LONDON - Following a review of its agency arrangements Land Rover, part of India's Tata, has retained its WPP agencies, which will now be centralised under the umbrella group Team Land Rover.
Coca-Cola embarks on global Fanta campaign
GLOBAL - Coca-Cola is to combat falling sales of its Fanta brand with a multimillion-dollar global ad campaign.