Campaign exclusively chats with Carlsberg Asia’s senior director, Rommel Fuentebella, about Somersby’s new tagline and campaign, with a sprawling Asia push that enlists K-pop idol Yeonjun.
True
somersby
Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun
alcohol
Carlsberg
kpop
rommel fuentebella
somersby
tomorrow x together txt
yeonjun
'A' is for Apple: Yes, we get the idea, Somersby
DDB Hong Kong
somersby
A reboot of a popular Cantonese nursery song by DDB Hong Kong aims to reinforce that Somersby's apple cider is made of well, apples.