Campaign Asia

Land of smiles becomes Asia’s gateway to opportunity

In recent years Thailand has staked its claimed as one of the key trade hubs for Southeast Asia.

PHILIPPINES: Nielsen market analysis (2015)

An optimistic land of opportunity with strong fundamentals and buoyant confidence from consumers to spend on lifestyle.

Top 1000 2015: Disruption and evolution on the road to new car ownership

Global auto sales have grown every year since 2009’s recession, and though growth appears to be slowing, 2015 should still bring positive news.

VIETNAM: Market analysis

Confidence is high in Vietnam with habits and preferences shifting. As Nielsen explores in this market analysis, the country is undergoing fundamental changes which present golden opportunities

Nielsen analysis: South Korea

Economic performance is flat, but online sales are booming. South Koreans demand efficiency, convenience and value.

China overview: The smart money is on shopping via smartphones

Not only are Chinese consumers changing what they shop for, they are changing the way they shop. E-commerce has been, and will continue to be, a fast-growing channel that is re-shaping the retail landscape in China.

HONG KONG: Nielsen market analysis

One of Asia’s most international cities, Hong Kong's mobile-usage rate is ahead of most markets but the city's savvy shoppers seem to be lagging in the purchase department this year.

SINGAPORE: Nielsen market analysis

Food and clothing brands could face tough times ahead in Singapore. Shrinking household size has knock on effects for several brand sectors.

Nielsen market analysis

Malaysian consumers are among Asia's least confident against a backdrop of inflation and rising costs of living. Hypermarkets and FMCG saw gains while personal-care and houshold brands stuggled. Look to youth and the middle class to drive the market.

Malaysia's evolving shoppers face inflation, sales tax: Nielsen

The Malaysian economy hit is highest point in over a year recently, and consumer confidence is strong. But rising inflation is hitting spending, and a 2015 general sales tax is likely cause more caution around spending.

Indonesia: Home of the world's most optimistic consumers

Economists’ largely base optimistic outlook for Indonesia on its low exposure to US and European economies as well as its strong domestic consumption (60 per centof national GDP). Both factors are key to the country’s economic buoyancy and make the island nation a lucrative market for multinational brands.

Hong Kong overview: Retail brands, note the healthy shopper culture

Rising optimism and positive outlook drive consumer readiness to spend. The market is poised for solid growth throughout the remainder of the year, evidenced in part from robust Chinese New Year gifting sales in 2014. Nielsen’s Consumer Confidence Index for Hong Kong has rebounded in recent years, reaching a level 15 points above the global index.

Singapore overview: Strong indicators, confident populace

With a strong economy and one of the world's highest per-capita GDPs, people in Singapore are confident about their earning potential, the state of their finances and their shopping intentions. In addition, as Nielsen reports in this exclusive overview, consumers in the city-state are ever more reliant on digital media.

China enjoys an impressive pandemic rebound

ASIA's TOP 1000 BRANDS: Despite the pandemic hit early in the year, China continues to spin out an impressive amount of FMCG product innovations and is enjoying growing consumption momentum.

Indonesian consumers stick to basics for now

Covid-driven economic concerns have reset consumer purchasing habits on the basis of safety measures and affordability.

Despite pandemic response, NZ consumers face impacts

ASIA's TOP 1000 BRANDS: New Zealand's envy-of-the-world handling of the pandemic doesn't mean its economy was left unscathed, and consumers continue to exercise caution as they reset their habits, according to Nielsen.

Pandemic makes its marks, even in Taiwan

ASIA's TOP 1000 BRANDS: Even though its management of the pandemic was exemplary, Taiwan did not escape unscathed economically, nor in terms of lasting changes in consumer consumption.

Malaysia weathers its first economic contraction in a decade

ASIA'S TOP 1000 BRANDS: Hard hit by control measures, consumers are living through a recession and re-examining product attributes and their preferred brands.

Health and local brands take higher priority in Vietnam

Vietnamese consumers remain cautious about the outlook, which translates to buying more staples, prioritising health and supporting local brands more, according to Nielsen.

Health fears depress the Philippines' consumer confidence

The economy experiences its worst slump since 1981 as consumer confidence falls 20 points amid fears about health and job security.

Out of the fires and into the pandemic: Australia's tumultuous year

ASIA's TOP 1000 BRANDS: The government's responses to the sequential crises that befell the country have spurred consumption, but consumer confidence remains low looking ahead.

South Korea's shift online benefits delivery services, and trusted brands

ASIA's TOP 1000 BRANDS: Even in one of the least impacted markets, the pandemic has driven significant changes in shopping behaviours, according to Nielsen.

A powerhouse waits to assess the pandemic's true impact

ASIA's TOP 1000 BRANDS: Consumer sentiment in India's giant economy remains positive so far, but consumers have rising concerns about health, economy and job security.

Tourism-dependant Thailand turns to local needs

ASIA'S TOP 1000 BRANDS: As Thailand's travel and hospitality industry is rocked by COVID-19, the economy and FMCG industry is realigning to focus on home, health and safety.

Hong Kong weathers a perfect storm

ASIA's TOP 1000 BRANDS: Amid protests, pandemic and pessimism, Nielsen explains how Hong Kong consumption has changed in recent months.

Japanese consumer market faces strong headwinds

ASIA's TOP 1000 BRANDS: An ageing population, shrinking economy and pandemic worries means Japanese shoppers will become exceedingly selective for value and services, according to Nielsen.

Vietnam: young, vibrant and on the move

With strong economic growth and a highly connected populace, although companies still need to implement the right strategy for rural as well as urban consumers.

Convenience rules for Korean consumers

Koreans want faster and more personalised service, as e-commerce expands into fresh-food categories and home meal services.

Malaysia heads for high-income status

Solid GDP growth is moving Malaysians up the spending-power ladder.

Rising confidence drives retail competition in Taiwan

Decreased unemployment, rising salaries, and investment in the stock market signal positive sentiment.

Shopping stimulus boosts Thai consumers' spending

But Thai consumers remain concerned about issues such as global and local economic uncertainties as well as job security.

Conditions rosy in New Zealand where business environment is sound and economy stable

Despite the positive outlook, challenges remain the same as in other APAC countries for brands that want to stay top of mind in New Zealand.

'Winning brands' in China are more likely to be native: Nielsen

Thanks to a burgeoning middle class and growing digital spend, China's outlook and consumer confidence levels remain optimistic, particularly for local and premium brands.

Price and promotion strategies need a rebuild in Singapore

ASIA's TOP 1000 BRANDS: Consumers in Singapore had grown more price-conscious even before the pandemic left the island nation reeling from recession, according to the Nielsen snapshot of key indicators and trends.

Koreans take online shopping to new levels

Sophisticated online shoppers seek healthier options, diversity in selection and better experience.

Thailand market snapshot: slowing GDP but strong FMCG growth

Consumers remain confident in Thailand, with a government welfare scheme helping to offset concerns over the ageing population; and convenience stores growing in popularity.

Still growing: Burgeoning online retail sales driving China's economy

The digital economy is transforming consumption patterns and has become a key driver of economic growth.

Grocery, health are bright spots in sluggish Australia: Nielsen

Net disposable income is down and consumer confidence remains flat—but there is room for cautious optimism in some corners of the Australian market.

Convenience will play an even bigger role in Japan's future

Growth does not come easily in Japan, but brands are experimenting with service innovation to stay ahead.

Health and wellness gaining importance in Singapore

Online shopping is gathering momentum and Singaporean shoppers are increasingly optimistic, finds Nielsen.

Indonesian consumers confident and willing to spend

Shopping behaviour is changing in this Southeast Asian market, with its young population representing potentially vast unlocked opportunities.

Economic indicators cause for some concern Down Under

Though its economy has been stable for a decade, Australia's lower-than-expected growth in 2018 have led to a cautious 2019-2020 forecast.

India: Sky-high shopping confidence but a slowdown in FMCG

Amid the general good news on India's economy, there are a few sticking points—most notably around growing unemployment.

Few brand loyalists among HK shoppers, who are easily swayed by value, utility

As FMCG growth slows, marketers in Hong Kong face a populace that's not reluctant to switch brands if they see a good reason to do so.

Confident HK consumers seek experiences, health innovations

Luxury goods, premium retail experiences and health innovations will get Hong Kong's attention, according to Nielsen.

India in 2018: a youthful land of opportunity?

Consumer optimism is high and the economy appears to be in recovery, but challenges remain around India's digitalisation, particularly in rural areas.

Philippines remains strong; beverage industry impacted by tax reforms

The consumer market is still growing quickly in Philippines, though inflation and new taxes may dampen consumer spending.

Ecommerce-savvy Malaysians still cautious about spending

While confidence remains high, certain segments should take note: the impact of the country's new Sugar Tax remains to be seen, and more and more Malaysians are choosing convenience shopping over supermarkets.

Both economy and consumer confidence subdued in Singapore

The financial climate in the city may be low-spirited, but FMCG ecommerce sales are surging and brands can take heart from Singaporeans' love of trying new products.

New opportunities in 'star-performer' Vietnam

The fastest-growing economy in ASEAN is driving rapid evolution in consumer behaviour.

Fast growth fuels trials of new brands in the Philippines

Higher consumption and spread of mobile Internet means Filipino consumers are interacting with brand names like never before.

Brand-faithful, fairly optimistic and prone to save: NZ consumers

Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.

Taiwan consumers drive FMCG growth despite economic headwinds

Meanwhile, the ageing population is responsible for growth in product categories related to health and wellness.

Economic hurdles push Japanese consumers to save, not spend

There are plenty of reasons to worry — consumer confidence is down, the economy is more shaky than it has been — but Japanese consumers are loyal, and the 2020 Olympics may perk things up.