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aviation

Cathay flies over Hong Kong's former airport for nostalgic stunt
airlines aviation cathay cathay pacific cx8100 hong kong kai tak By Staff Reporters

A short documentary-style video depicts the planning required it took to get Flight CX8100 safely through the challenging, low-altitude route past Hong Kong’s former Kai Tak airport.

AirAsia claims its media business is taking flight
airasia aviation media By Rahul Sachitanand

The brand wants its media offering to account for a tenth of revenue soon, and is working to convince brands and media agencies that it offers an attractive audience based on first-party data.

From no-frills flights to low-cost marketing, the Scoot way
aviation By Ad Nut

The airline's CEO, Campbell Wilson stars in a barebones video to address both safety and business imperatives for the embattled carrier.

Cathay Pacific tunes into local sounds in latest campaign
aviation cathay pacific travel By Ad Nut

The airline's The Sounds of Travelling Well campaign features the audio bites from the Kuala Lumpur, Hong Kong, Osaka and Kyoto routes.

Turkish Airlines appeals to five senses in HK campaign
aviation travel By Soon Chen Kang 江欣珍

Airline courts the wanderlust of Hong Kong travellers.

Scoot, Tigerair to come under single brand name
aviation By Soon Chen Kang 江欣珍

Both SIA-owned budget carriers will be known as Scoot in an integration expected to finish next year.

How aviation brands fly high on social media: Engagement Meter
airlines aviation By Ranjani Raghupathi

This week we take a look at what KLM Japan, Air Asia India and other air-travel brands did to soar to the top of the Engagement Meter.

Tourism Australia extends partnership with Singapore Airlines
aviation tourism By Staff Reporters

SYDNEY - Singapore Airlines will work together with Tourism Australia on a number of jointly-funded marketing projects over the next three years. The deal, an extension of an already 20-year relationship between the two parties, will take effect from 1 July.

Lufthansa Slot Machine lures Facebook fans
aviation campaign media By Staff Reporters

SINGAPORE - With the aim to grow its social media space and network with customers, Lufthansa has activated the 'Lufthansa Slot Machine' asking fans to press the 'Like' button to win one of ten jackpot prizes.