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Should brands compensate consumers for their data?

benefits data data collection data privacy first party data privacy rewards By Matthew Keegan

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.

Mileslife's debut in HK unites 16 air-mile schemes (but not Marco Polo Club)

airlines hong kong rewards By Jenny Chan 陳詠欣

Troy Liu, founder and CEO of Mileslife, does not classify his startup as a coalition loyalty marketing program.

Inside the Marriott-Starwood merger's loyalty challenge

apac asia marketing marriott rewards By Jenny Chan 陳詠欣

Hospitality gets personal: Marriott International’s Asia-Pacific VP, Irene Lin, explains how intimate customer relations were put to the test throughout its massive Starwood merger.

IHG tackles falling hotel occupancy with WeChat campaign decoding Chinese dialects

china rewards travel wechat By Jenny Chan 陳詠欣

SHANGHAI - To drive "more heads in beds", hotel chain IHG has launched an incentivised game based on the various dialects spoken in China using WeChat's voice recognition and news feed functionalities.