While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.
True
chatbot
Are brands right to allow machines to handle customer service?
ai
artificial intelligence
chatbot
customer service
Why international airlines want a piece of Air India’s chatbot technology
ai
airlines
chatbot
generative ai
india
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
Cannes Lions 2022: Dentsu Creative India wins third Grand Prix
BBDO
chatbot
dentsu creative
ogilvy
‘The Unfiltered History Tour’ for Vice Media won the top award in the Social and Influencer Category.
The evolution of chatbots in marketing
chatbot
Once a handy tool to automate customer service, they're now increasingly being tasked to do data collection and lead generation.
Sydney Opera House unveils promotional pinniped
chatbot
The landmark venue, with help from The Works and On Message, has introduced a chatbot based on a popular seal.
How a chatbot enticed new customers to Clarins Taiwan
case study
chatbot
taiwan
CASE STUDY: Despite risks, Clarins and Isobar devised a chatbot-based system that quintupled new customers.
Teaching clueless chatbots the art of conversation
ai
chatbot
customer service
machine learning
marketing
The gap between human expectations of chatbots and their actual capabilities means this field has a lot of development still to come.
Why is my chatbot not chatting?
chatbot
Demystifying the chatbot hype.
Quartz: The future is friendly
ai
chatbot
digital
journalism
media
Jay Lauf is on a mission to prove that quality digital journalism can succeed with ads that are tolerable. He’s also putting bots to work and hiring many more humans too.
Chatbots will change the way consumers interact with brands forever
agency of the year
ai
chatbot
mindshare
The rise of bots is the wakeup call we all need to get our (brand) house in order. It forces us to index information in a way that a bot can readily access and understand. Mindshare weighs in on the conversation
