From smartphones to tech-enhanced fabrics, tech developments could change who’s on top in Asia’s Top 1000 brands. As part of our coverage, partner Nielsen brings us insight into different business sectors to help brands and agencies uncover opportunities in Asia.
ASIA-PACIFIC – As part of Campaign’s Asia’s Top 1000 Brands 2014 report, we examine how market forces are likely to influence plans for desktop, smartphone, tablet and telco brands in the region.
Ecommerce payment methods and services are necessary features in businesses as online purchase intention has doubled in the past three years. Further growth hinges on educating the market and building solid brand awareness and trust.