True

bankwest

Bankwest’s new brand platform is playful, relatable, offbeat

australia banks bankwest bear meets eagle on fire dooh financial institutions By Ad Nut

Yet another zany, memorable campaign by creative studio Bear Meets Eagle on Fire.

'This is a bank ad'

australia bankwest By Ad Nut

In a LOL-worthy campaign by Union, Bankwest uses delicious parody to stand out in a 'Sea of sameness'.

'Bank less': The slogan so popular two banks are using it

bankwest dbs By Matthew Miller

What do you do when you discover your new brand philosophy is already in use by another player in your industry? Australia's Bankwest decided to stick to its guns.

Bank's cartoon characters are perhaps a bit too cartoonish

australia bankwest wpp By Ad Nut

Australia's Bankwest and WPP AUNZ's Union offer up a trio imaginatively animated characters. Too bad they're such stereotypes.

GroupM relaunches its search agency in Australia

australia bankwest financial times groupm By Byravee Iyer

SYDNEY - GroupM has relaunched its search business, Outrider Australia, as ‘M’ with an expanded offering that includes search, mobile, social, creative production and performance display.