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DBS calls creative agency review across six markets
creative dbs pitch process By Marielle Descalsota

The remit spans Singapore, China, Hong Kong, India, Indonesia, and Taiwan.

Karen Ngui steps down as group head of marketing at DBS
dbs By Staff Reporters

After more than two decades with the bank, Ngui will now focus fully on leading the DBS Foundation.

DBS, GrabPay and Maggi see biggest ad awareness gains in Singapore: YouGov
apac advertiser of the month dbs grabpay maggi yougov By Staff

DBS’s 60-hour TikTok livestream and retail tie-ups, GrabPay’s PayLater push, and Maggi’s campaigns drove the strongest lifts in consumer ad recall in August.

DBS unveils a scent-sational new way to celebrate this Lunar New Year
dbs lunar new year the secret little agency tsla By Staff Reporters

One of Asia's largest banks, DBS has partnered with The Secret Little Agency and Oo La Lab this festive season to give customers a whiff of wealth and prosperity...literally.

VML merger: Lessons from DBS/POSB by Robin Nayak
dbs vml wpp By Robin Nayak

Following Wunderman Thompson's announcement of its merger with VMLY&R to form newly-established VML, ex-TBWA CSO Robin Nayak, reflects on the changing world order for ad agencies, and why rebranding isn't always better for business.

DBS and Citibank banking services outage angers customers in Singapore
dbs By Matthew Keegan

DBS suffers brand damage after repeated online service failures due to data center issue.

DBS & POSB showcase heartwarming film that highlights positive community impact for Singapore’s National Day
dbs singapore By Staff Reporters

The short film was developed with Viddsee and is inspired by true events from POSB staff and customers, with an aim to illustrate the brand’s commitment and dedication to community service.

Asia-Pacific Power List 2023: Karen Ngui, DBS
apac asia asia pacific cmo dbs marketing power list By Staff Reporters

With a mindset of a start-up and commitment to sustainability, Ngui’s team is driving DBS to success in Singapore’s rapidly evolving business landscape.

Better together: How brands can use partnerships and collaborations to push boundaries
dbs janpaul jeffrey spotify By Staff Writer

Marketing leaders at DBS, Spotify and Twitter share their thoughts on how out-of-the-box partnerships can bring about great things.

Karen Ngui: What does it take to truly change the game?
dbs By Staff Writer

DBS’ head of group strategic marketing & communications on how marketers should use creativity, strategy, and numeracy to shape a brand’s positioning.

Why DBS wants to be seen as a tech startup rather than a bank
dbs financial services By Surekha Ragavan

DBS marketer Karen Ngui on the brand’s new regional campaign, pushing ‘startup values’, and prioritising presence marketing.

Asia-Pacific Power List 2022: Karen Ngui, DBS
cmo dbs power list By Staff Reporters

Ngui is a strong proponent of building the bank’s purpose from the inside out, anchored by a clear vision to build a diverse and healthy workforce.

Independent creative chiefs on turning attention into sales
advertising dbs marketing wpi By Staff Writer

How do creatives — wherever in the world — address the new client imperative to produce ideas that do more than get noticed?

Asia-Pacific Power List 2021: Karen Ngui, DBS
apac asia asia pacific cmo dbs marketing power list By Staff Reporters

Ngui has led the transformation of her brand in the face of growing competition from digital upstarts, even as she’s redoubled a focus on purpose.

Creative effectiveness ascends in a post-cookie era, but requires fresh approaches
campaign360 creativity dbs By Matthew Miller

A return to old-school fundamentals, coupled with use of new-fangled tools, can ensure that creativity continues to deliver. Here are some simple pieces of advice for brand marketers.

DBS goes clubbing on Fortnite
dbs fortnite tsla By Robert Sawatzky

Singapore bank taps TSLA to recreate iconic Zouk nightclub as high cashback credit card courts clubbers and gamers at the same time.

Asia-Pacific Power List 2020: Karen Ngui, DBS
apac asia asia pacific cmo dbs marketing power list By Staff Reporters

While DBS' brand value has continued to grow, its marketing head is accelerating the company's focus on purpose-driven marketing activities.

COVID actions pay off in favourability for banks
banking dbs financial services hong kong hsbc standard chartered top of the charts By Staff Reporters

Definitive action and the ability to project stability in uncertain times helped Citibank, DBS, HSBC, Standard Chartered and others achieve favourable perceptions, according to a report from Carma Asia.

Is it better for brands to change consumer behaviour or to adapt?
asia bbc dbs havas nielsen By Carol Huang

CAMPAIGN CONNECT: While offline businesses may return, it's unlikely to expect consumer habits to remain unchanged.

Meet 3 entrepreneurs showing how underprivileged women can help build their brands
dbs entrepreneur gender international womens day iwd women By Staff Reporters

Health and finance issues, safety and self-confidence are barriers to employment for many women in Asia, but can be overcome with the help of sympathetic employers.