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maggi

DBS, GrabPay and Maggi see biggest ad awareness gains in Singapore: YouGov
apac advertiser of the month dbs grabpay maggi yougov By Staff

DBS’s 60-hour TikTok livestream and retail tie-ups, GrabPay’s PayLater push, and Maggi’s campaigns drove the strongest lifts in consumer ad recall in August.

Lead-fears hammer Maggi in India
brand health check india maggi By Staff Reporters

BRAND HEALTH CHECK: After over 30 years as one of India’s favorite noodle brands, Maggi is pulled from the shelves.

Maggi needs new flavours to stay ahead
maggi By Staff Reporters

BRAND HEALTH CHECK: Competition and lack of creativity are eroding the instant noodle brand’s market share.

Publicis Malaysia appointed creative duties of Maggi's global project

maggi By Staff Reporters

KUALA LUMPUR – Publicis Malaysia has been appointed to a new global credentials project for MAGGI. The project is due to roll out worldwide later this year.

Maggi launches 'Happiness is homemade' TVC in Malaysia

maggi malaysia Publicis By Madhavi Tumkur

MALAYSIA - Maggi has launched a new brand idea of 'Happiness is homemade' in with a TV campaign for the Malaysian market.

Nestle Malaysia moves Maggi business from Ogilvy to Publicis
advertising fmcg maggi malaysia McCann Worldgroup media ogilvy Publicis By Asiya Bakht

SINGAPORE - Nestle Malaysia has moved its Maggi account from Ogilvy & Mather to Publicis in a move that has surprised many in Malaysia.