Food delivery platforms now account for 1.6% of GMV through advertising, marking a transformation from an add-on service to a meaningful source of revenue.
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GoTo ad revenue soars 92% as on-demand business turns profitable
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Asia's super-apps to benefit from Facebook & Google's duopoly disruption
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By
Wong Jing Ying
Asia's super-apps like Gojek, Grab, Kakao and PayTM can now offer advertisers richer audience data, formats and attribution versus transactional ad buying on Facebook and Google, says this R3 consultant.