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super apps

Southeast Asia boom markets: How digital wallets are redefining Malaysian consumer behaviour
digital wallets ewallets malaysia malaysian consumers southeast asia boom markets super apps By Matthew Keegan

As e-wallets evolve from simple payment tools to integrated super apps, Malaysian marketers are shifting strategies to embed brand presence within consumers’ daily digital habits.

Asia's super-apps to benefit from Facebook & Google's duopoly disruption
gojek google goto grab super apps By Wong Jing Ying

Asia's super-apps like Gojek, Grab, Kakao and PayTM can now offer advertisers richer audience data, formats and attribution versus transactional ad buying on Facebook and Google, says this R3 consultant.