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super apps

China’s AI super apps redefine e-commerce—and expose how far the rest of the world lags

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The closed‑loop, low‑friction AI-powered Chinese super apps are a test bed for agentic commerce, whilst the rest of the world remains tied to a more fragmented open‑web model.

‘Fairness isn’t the story we tell. It’s why the product works’: Tada’s co-founder takes on ride-hailing giants

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As Tada scales from Singapore to New York, co-founder Kay Woo outlines how years of investment by Grab and Gojek have lowered barriers for challengers built on different economics.

Southeast Asia boom markets: How digital wallets are redefining Malaysian consumer behaviour

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As e-wallets evolve from simple payment tools to integrated super apps, Malaysian marketers are shifting strategies to embed brand presence within consumers’ daily digital habits.

Asia's super-apps to benefit from Facebook & Google's duopoly disruption

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Asia's super-apps like Gojek, Grab, Kakao and PayTM can now offer advertisers richer audience data, formats and attribution versus transactional ad buying on Facebook and Google, says this R3 consultant.