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Meta accused of inflating Shops ad performance to offset Apple privacy impact

ad inflation apple privacy meta roas shops ad performance By Matthew Keegan

Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s privacy restrictions on iOS tracking.

The big issues brands must tackle to deliver seamless consumer experiences

cx esg martech roas roi By Shawn Lim

CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.

Nielsen report: Advertisers aren’t spending enough money

ad spend effectiveness nielsen roas roi By Shauna Lewis

Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.