Puma has launched its largest global campaign to date, created by Adam & Eve/DDB. This marks an evolution of brand identity as the sportswear giant prioritises long-term, sustainable growth.
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puma
Puma bats for women's cricket, urges increase in viewership
puma
Watch the film featuring Faye D’Souza, Kareena Kapoor Khan, Masaba Gupta, MC Mary Kom and Vineeta Singh
Havas Media Group India to handle Puma's entire media mandate
havas media
puma
Puma has been working with the agency for parts of its offline business prior to this.
Get your cat face on
puma
singapore
ultrasupernew
THE WORK: 'Pumans of Singapore' for Puma by UltraSuperNew.
Puma invites city-goers to run through mythical world
puma
Interactive running experience created by MediaMonks opened in Shanghai's city centre on Monday
Puma appoints Havas Media to global remit
havas media
media
pitch
puma
AOR appointment for media buying and planning follows a review conducted by ID Comms.
Usain Bolt renews endorsement contract with Puma beyond the 2016 Olympic Games
puma
PUMA announced today it has signed a renewed endorsement contract with the World’s Fastest Man, Usain Bolt. Having partnered with the Jamaican World and Olympic Champion since he was sixteen years old, this new deal will see PUMA work with Usain through and beyond the 2016 Olympic Games in Rio.
Puma's 15K night run in Taipei breaks records
puma
A record turnout of more than 20,000 participants braved pouring rain for the 15k Puma Night Run in Taipei last Saturday (11 May), the event's seventh running. The brand invited local celebrities Rhydian Vaughn and Kwai Lun Mei (both in neon-colored Puma running gear) to cheer the runners on. A post-run event featured popular Taiwanese rock band Da Mouth (大嘴巴), 黃小琥 among other performers.
Puma hosts 'night out with Nico Rosberg' before Singapore F1
formula one
puma
singapore
As the first year of the Puma Mercedes AMG Petronas Formula One Team partnership, before F1 Grand Prix kicks off this weekend in Singapore, Puma organized a night out on Wednesday (19 September) for driver Nico Rosberg at the Puma Red Cube pop-up store at Raffles City in Singapore. More than 300 people turned up to see the racer, including fans from Singapore and around the region. The event finished with a fashion show and party at Singapore's popular hotspot Butter Factory.
Tina Manikas' tips on shopper marketing
puma
SINGAPORE - The combined sales of the top four retailers in the world total three times more than the combined sales of the top five manufacturers, Tina Manikas, global retail and promotions officer for Draftfcb, said in a Spikes Asia presentation focused on the importance of the point of purchase.
Grey appoints Canon Wu as chief digital creative officer
grey
McCann Worldgroup
puma
GREATER CHINA - After leaving McCann China in August, one of China’s most accomplished creative leaders, Canon Wu (吴佳蓉), has joined Grey Group as chief digital creative officer for its China operations, covering Beijing, Shanghai and Guangzhou.
Puma teams up with Mini for co-branded apparel
global campaign
puma
GLOBAL - German sports lifestyle brand Puma has signed a two-year licensing partnership with car brand Mini and will introduce a Mini by Puma collection this September.
Canon Wu, chief creative officer of Momentum Greater China, resigns
greater china
McCann Worldgroup
puma
SHANGHAI - McCann Worldgroup has lost another long-term senior talent as Canon Wu, chief creative officer of Momentum Greater China, has resigned and will be leaving McCann China this August.