The campaign for Blood embraces the messy realities of menstruation through an animated music video featuring a squad of cute characters.
True
period
A catchy pop tune to normalise period leaks and cramps
blood
menstruation
period
period advertising
vml
Would you dive into shark-infested waters with period swimwear on?
australia
menstruation
period
tbwa
In Modibodi’s bold new campaign, Ad Nut thinks the brand should have explored the real challenges faced by menstruators to showcase the product’s true potential instead of depicting an outdated myth about sharks and period blood.
'Offensive' Wuka period ad continues to air despite 295 ASA complaints
blood
menstruation
period
The TV ad, which demonstrates Wuka's leakproof range of reusable underwear, includes blood clots and period bleeding in the shower.
Kotex inspires women to #ChooseItAll and not compromise on sanitary protection
period
Watch the film conceptualised by Ogilvy here
Freedom Cups and Wunderman Thompson campaign highlights period poverty
menstruation
period
The print campaign shines a light on untold stories of underprivileged women who have no access to period products, clean water and adequate wash facilities.
Bonds deploys 'cheer bleeder' squad to demo 'bloody comfy' period undies
australia
bonds
menstruation
period
AD NUT's PICK OF THE WEEK: A campaign by Special Group Australia encourages people who menstruate to 'Cheer through the bleed'.
Kotex takes nuanced approach to period stigma in APAC
gender
Kimberly Clark
menstruation
period
The brand is pushing to break taboos and introduce more sustainable products across the region to keep pace with heightened awareness among its Gen Z consumers.
Bloody Good Period’s catchy music video aims to erase period shame once and for all
menstruation
period
Animated film by Mother for UK charity celebrates the everyday realities of menstruation.
Period leave: A privilege or a basic right?
international womens day
menstruation
period
Three marketing agencies in the region make the case for period leave as equitable staff policy. But the effects of period leave, we learn, play a bigger role in destigmatising conversations around menstruation and women’s health.
Period pain got you down? Take an AR selfie with your sanitary pad
augmented reality
china
period
SHANGHAI - Leveraging the insight that periods, while a pain, also bring women together, JWT has created an augmented reality app that combines Chinese consumers’ love of technology, cute characters and selfies into a new branded platform for Sofy sanitary pads.