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brand impact

AirAsia bets on new airline launch despite geopolitical tensions and jet fuel volatility
airasia airlines brand impact consumer marketing By Marielle Descalsota

Tony Fernandes presses ahead with a new airline, a 150-aircraft Airbus A220 order and a marketing strategy that runs against the industry mood.

FleishmanHillard hires Ketchum’s Jim Joseph as global head of brand impact
brand impact fleishmanhillard global appointment jim joseph ketchum media pr By Diana Bradley

Joseph previously held roles at Ketchum such as US CEO and global CMO.