BBDO will be relaunched in Hong Kong, with former DDB chief Andreas Krasser appointed chief executive of Omnicom Advertising Hong Kong.
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Omnicom finalises Hong Kong leadership restructure after IPG acquisition
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MullenLowe and McCann merge in Singapore under McCann banner
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Omnicom is folding MullenLowe into TBWA globally, but is taking a different approach in Singapore.
Whatever happens, the ghost of Bernbach will continue to haunt me: Merlee Jayme
DDB
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'You can’t bury a legacy that rewired the entire creative industry,' writes creative leader Merlee Jayme.
Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Chaka Sobhani set for new role after Omnicom acquires IPG
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Sobhani is currently president and global chief creative officer at DDB Worldwide.
Omnicom's new structure: Here's who leads APAC
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An internal memo seen by Campaign Asia-Pacific confirms market heads and senior roles across the media networks are now finalised.
Omnicom-IPG is now one company. The tough questions clients should be asking
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"If you're not asking, you're assuming. And in a post-merger environment, assumptions are expensive," writes Kevin Freedman.
Omnicom closes Interpublic acquisition for final purchase price of $9 billion
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Acquisition creates largest holdco based on revenues for the first nine months of 2025.
EU clears Omnicom-IPG $26 billion mega merger
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Omnicom passes final regulatory hurdle in acquisition of Interpublic Group.
Omnicom-IPG merger nears completion: Here’s the full timeline
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With Omnicom closing the IPG acquisition for $9 billion, we break down the key milestones that have shaped the industry-defining merger.
DDB global CEO Alex Lubar departs
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Lubar joins independent consultancy Fundamentalco effective immediately.
IPG sheds 3,200 jobs, vacates office space ahead of Omnicom merger
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The holding company’s latest SEC filing shows 800 layoffs in Q3 2025 and over 700,000 sq ft of office space vacated as it races to streamline costs before completing its $13.5 billion merger with Omnicom.
Buckle up for the ride as agency world will look significantly different in two years
Dentsu
ian whittaker
mea
mergers and acquisitions
thebigconsolidation
A change of CEO at WPP and a potential sale of Dentsu’s international business are just two signs that major change is coming to the global agency sector.
New Omnicom set to outstrip WPP by UK media spend, regulator finds
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UK watchdog has published the full text of its decision on the Omnicom/Interpublic Group merger.
MSQ Partners approaches S4 Capital about possible deal
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The "combination" could bring together S4 Capital with the owner of The Gate and Walk-In Media.
IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover
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Cuts come on top of last year's 4,100 headcount reduction.
Mindshare, EssenceMediacom China chiefs exit
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market shakeups
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Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.
GroupM tells staff about redundancies as restructure hits UK
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Employees being informed this week about roles at risk of redundancy.
Why has GroupM lost its way for so long? The buck stops with WPP
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The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.
GroupM restructures across Asia, Indonesia leadership impacted
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Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
Creative agency shake-up at WPP: Grey to move into Ogilvy Group
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Grey will split from AKQA as part of the move.
APAC M&A defies global dip, surging over 10% in 2024
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Despite an active second half, global M&A volume fell 2% in 2024. However, APAC companies are bucking the trend, reporting a 10% surge and actively acquiring.
Will the 'big six' become the 'big three'?
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Gideon Spanier explains the likely impact of the impending Omnicom takeover of Interpublic.
WPP and Bain mull sale of Kantar Worldpanel data division for $6.5 billion
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The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a $55 million profit drop in its latest earnings.
Clean Creatives highlights fossil fuel risks in Omnicom-IPG merger
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The group is urging shareholders to demand greater transparency on fossil fuel-related risks, before approving the merger.
Omnicom-IPG merger gains support, Krakowsky’s $48.6 million ‘golden’ pay raises ‘concern’
holding networks
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Two leading proxy advisory groups recommended shareholders vote in favour of acquisition.
Interpublic Group sells RGA
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private equity
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truelink capital
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants
acquisition
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john wren
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philippe krakowsky
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The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a year to complete.
Stagwell to acquire ADK Global
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The move marks Stagwell's first acquisition in Asia-Pacific and 12th globally since 2024, onboarding a host of new capabilities including integrated marketing and media expertise worldwide.
The $31 billion Omnicom-IPG deal has industrial logic but also many caveats
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philippe krakowsky
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The biggest beneficiary might not be the two companies involved, but the wider agency sector itself, writes Campaign UK editor-in-chief, Gideon Spanier.
Omnicom-IPG billings worth $2.7 billion in China: Ebiquity
advertising
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The merger locks in a 15.5% global market share, but China becomes the decisive battleground to close the gap with rivals.
'The industry doesn’t need another behemoth’: Mark Penn on Omnicom-IPG
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The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.
‘This is not a merger of equals’: 6 marketing experts discuss the $13 billion Omnicon-IPG takeover
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With the big six holdcos on the verge of becoming the big five, how will the so-called ‘mega-merger’ impact client work, employees, and opportunities for smaller agencies?
Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'
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Sadoun said new holding company 'will require every leader to be focused internally on integration'.
Timeline of a mega-merger: The origins of Omnicom and IPG
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See the full timeline of advertising's new powerhouse merger here.
Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
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martin sorrell
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philippe krakowsky
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wpp
S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.
Adland reacts to Omnicom-IPG mega-merger
acquisitions
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sounding board
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The creation of advertising's new superpower has sparked intense debate about the future of marketing services. Campaign speaks to industry figures about what the $25.6 billion deal means for creativity, competition, and clients worldwide.
Omnicom and IPG chiefs on merger: Moving beyond ‘legacy advertising’, $750 million synergies and succession
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John Wren and Philippe Krakowsky speak to Campaign.
Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group
acquisition
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Agencies hail their “complementary” assets and cultures.
Omnicom’s Interpublic ambition: A deal that could redraw advertising’s power map
acquisition
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mergers and acquisitions
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"This is more about cost synergies than revenue growth," argues Campaign columnist Ian Whittaker. As Omnicom targets Interpublic, is this deal a revolution or a recalibration?
Omnicom in talks to buy Interpublic—report
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Omnicom and IPG: Rumours of a merger surfaced a year ago.
IPG announces flat Q3; RGA and Huge held for sale
earnings
financials
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The holding company’s full-year organic growth forecasting remains at 1%.
Zee and SPNI resolve merger disputes in amicable settlement
acquisitions
entertainment
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The merger between two of India's largest broadcasters was set to create a media entity valued at approximately $10 billion.