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thebigconsolidation

Omnicom finalises Hong Kong leadership restructure after IPG acquisition

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BBDO will be relaunched in Hong Kong, with former DDB chief Andreas Krasser appointed chief executive of Omnicom Advertising Hong Kong.

MullenLowe and McCann merge in Singapore under McCann banner

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Omnicom is folding MullenLowe into TBWA globally, but is taking a different approach in Singapore.

Whatever happens, the ghost of Bernbach will continue to haunt me: Merlee Jayme

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'You can’t bury a legacy that rewired the entire creative industry,' writes creative leader Merlee Jayme.

Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs

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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.

Chaka Sobhani set for new role after Omnicom acquires IPG

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Sobhani is currently president and global chief creative officer at DDB Worldwide.

Omnicom's new structure: Here's who leads APAC

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An internal memo seen by Campaign Asia-Pacific confirms market heads and senior roles across the media networks are now finalised.

Omnicom-IPG is now one company. The tough questions clients should be asking

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"If you're not asking, you're assuming. And in a post-merger environment, assumptions are expensive," writes Kevin Freedman.

Omnicom closes Interpublic acquisition for final purchase price of $9 billion

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Acquisition creates largest holdco based on revenues for the first nine months of 2025.

EU clears Omnicom-IPG $26 billion mega merger

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Omnicom passes final regulatory hurdle in acquisition of Interpublic Group.

Omnicom-IPG merger nears completion: Here’s the full timeline

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With Omnicom closing the IPG acquisition for $9 billion, we break down the key milestones that have shaped the industry-defining merger.

DDB global CEO Alex Lubar departs

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Lubar joins independent consultancy Fundamentalco effective immediately.

IPG sheds 3,200 jobs, vacates office space ahead of Omnicom merger

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The holding company’s latest SEC filing shows 800 layoffs in Q3 2025 and over 700,000 sq ft of office space vacated as it races to streamline costs before completing its $13.5 billion merger with Omnicom.

Buckle up for the ride as agency world will look significantly different in two years

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A change of CEO at WPP and a potential sale of Dentsu’s international business are just two signs that major change is coming to the global agency sector.

New Omnicom set to outstrip WPP by UK media spend, regulator finds

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UK watchdog has published the full text of its decision on the Omnicom/Interpublic Group merger.

MSQ Partners approaches S4 Capital about possible deal

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The "combination" could bring together S4 Capital with the owner of The Gate and Walk-In Media.

Mindshare, EssenceMediacom China chiefs exit

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Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.

Why has GroupM lost its way for so long? The buck stops with WPP

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The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.

GroupM restructures across Asia, Indonesia leadership impacted

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Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.